This document describes the logo and tagline of NOYS (Now You See), which stands for establishing an approach through tools of research, analysis and business intelligence. The logo depicts a cat whose whiskers represent cancer awareness, with pink and red-to-black colors also representing cancer awareness. The 11-letter tagline refers to baking better breads by being the best bakery. Elements of the logo like pinball and mazes represent avoiding business issues or finding opportunities, while colors also have symbolic meanings.