1
March, 2013
Agenda

1. Company overview
2. Main business divisions
     Car rental
     Fleet rental
     Seminovos
3. Consolidated
4. Debt and cash
5. Appendix
     Earnings release 4Q12



                                       2
Company: milestones



Phase I – Rise to #1                      Phase II – Expansion                     Phase III – Reaching Scale


1973 – Founded in Belo Horizonte/MG       1984 – Expansion strategy by             2005 – IPO: market cap of US$ 295 mm
                                          adjacencies: Franchising
Late 70’s - Acquisitions in the                                                    2011 – Rated as investment grade by
Northeast of Brazil                       1991 – Expansion strategy by             Moody’s, Fitch and S&P in 2012
                                          adjacencies: Seminovos
1981 – Brazilian car rental leader in #                                            2012 – ADR level I
of branches                               1997 – PE firm DL&J enters at a market
                                          cap of US$ 150 mm                        12/28/2012 – Market cap of US$3.6 bi
                                                                                   with ADTV of R$33.2 million
                                          1997 – Expansion strategy by
                                          adjacencies: Fleet rental




   1973                        1982       1983          1990             2004      2005                   2012




                                                                                                                          3
Company: integrated business platform



      65,086 cars                                                        32,104 cars
      3.1 million clients                                                729 clients
      272 locations                                                      350 employees
      4,475 employees



                                             Synergies:
                                         bargaining power
                                         Cost reduction
                                         cross selling



        14,545 cars                                           67.7% sold to final consumer
        202 locations in Brazil                               73 stores
        50 locations in South America                         1,002 employees
        39 employees




This integrated business platform gives Localiza flexibility and superior performance.
                                                                                                                   4
                                                                                               Based on the 4Q12
Company: Business platform divisions


Car rental                       Franchising                    Fleet management             Used car sales


Localiza car rental rents to     Supplementary business,        Total Fleet, offering        Support area, with the
individuals or businesses        with the purpose to expand     customized fleet for terms   objective to sell the
at airports and other            the brand’s network.           of 2-3 years.                Company’s used cars and
locations.                                                                                   add know-how in buying
                                                                                             cars and to estimate the
                                                                                             residual value.




The traditional backbone of      Franchising is seen as a       Total Fleet is seen as an    As a support business
Localiza. With its giant fleet   primarily strategic business   additional business that     activity, Seminovos enables
that gets renewed annually,      by management – the            generates value by           the sell roughly 70% of
it lays the foundation for all   revenues generated are         leveraging synergies         used cars directly to the
scale effects captured by        low, however brand and         created by the integrated    final customer, thereby
the group as a whole.            network expand at              platform approach.           maximizing the residual
                                 minimum capital                                             value of used rental cars.
                                 expenditure.

                                                                                                                           5
Car Rental Financial Cycle
                                                                                                                                        Net car sale
                                                                                                                                         revenue
                                                                  1 year cycle                                                            R$24.4

                                                                     Revenue



               1      2     3      4        5   6          Expenses, interest and tax          7          8    9       10       11      12
     R$27.9
 Car acquisition
    R$25.9
without IPI (7%)                                                         Car Rental            Seminovos                    Total
                                       2012                           per operating car     per operating car               1 year
                                                                       R$           %       R$             %                  R$
                   Net revenues                                           20.4    100.0%     27.1         100.0%                47.5
                   Cost                                                   (8.9)    -43.6%                                       (8.9)
                   SG&A                                                   (3.2)    -15.6%     (2.7)           -10.0%            (5.9)
                   Net car sale revenue                                                       24.4             90.0%            24.4
                   Book value of car sale                                                    (23.2)           -90.0%           (23.2)
                                                           EBITDA         8.3      40.9%       1.2              4.5%             9.6
                   Depreciation (vehicle)                                                     (1.9) (*)        -7.0%            (1.9)
                   Depreciation (non-vehicle)                             (0.4)     -1.8%     (0.2)                             (0.6)
                   Interest on debt                                                           (1.9)            -7.1%            (1.9)
                   Tax                                                    (2.4)    -11.7%      0.9              3.1%            (1.5)
                                                      NET INCOME           5.6      27.3%     (2.0)            -7.3%             3.6
                   NOPAT                                                                                                        4.9
                   ROIC (**)                                                                                                  17.7%      Spread
                   Cost of debt (average CDI + 1.19%) after tax                                                                6.3%      11.4p.p.
                     (*) Excluding additional depreciation effect related to IPI reduction
                     (**) ROIC over the car acquisition cost without IPI: 19.0%
                                                                                                                                                       6
Fleet Rental Financial Cycle
                                                                                                                                        Net car sale
                                                                                                                                         revenue
                                                               2 year cycle                                                               R$23.2

                                                                      Revenue



               1      2     3      4        5      6        Expenses, interest and tax         19      20   21       22       23       24
     R$35.4
 Car acquisition
    R$32.9
without IPI (7%)                                                        Fleet Rental            Seminovos                  Total
                                       2012                           per operating car      per operating car            2 years
                                                                       R$          %         R$             %               R$
                   Net revenues                                           35.3    100.0%       25.6        100.0%              60.9
                   Cost                                                   (9.6)    -27.3%         -           0.0%             (9.6)
                   SG&A                                                   (2.2)     -6.3%      (2.4)         -9.3%             (4.6)
                   Net car sale revenue                                                        23.2          90.7%             23.2
                   Book value of car sale                                                     (22.5)        -90.0%            (22.5)
                                                            EBITDA        23.4      66.4%       0.7           2.7%             24.1
                   Depreciation (vehicle)                                                      (8.6) (*)    -33.7%             (8.6)
                   Depreciation (non-vehicle)                             (0.1)     -0.2%                                      (0.1)
                   Interest on debt                                                            (2.2)         -8.7%             (2.2)
                   Tax                                                    (7.0)    -19.9%       3.1          11.9%             (4.0)
                                                       NET INCOME         16.3      46.3%      (7.1)        -27.8%              9.2
                                                NET INCOME per year        8.2      46.3%      (3.6)        -27.8%             4.6
                   NOPAT                                                                                                       5.4
                   ROIC (**)                                                                                                 15.3%          Spread
                   Cost of debt (average CDI + 1.19%) after tax                                                               6.3%
                                                                                                                                            9.0p.p.
                    (*) Excluding additional depreciation effect related to IPI reduction
                    (**) ROIC over the car acquisition cost without IPI: 16.4%
                                                                                                                                                       7
Rental revenues evolution

 Localiza’s rental revenues at constant prices

                                                         6.4%
                                              CAGR: 1                              1,483.5
                                                                                                   1,720.9

                                                           1,156.6       1,168.4
                               819.3         943.2
        594.0      692.7
                                                                                        16.0%


         2004       2005       2006           2007          2008           2009     2010            2011



Sector’s revenue at constant prices

                                              CAGR: 5.8%
                                                                                   5,412.0     5,690.0
                                                           4,668.0       4,827.7
       3,841.6     3,876.7    3,995.7       4,265.2


                                                                                            5.1%


         2004       2005       2006          2007           2008           2009     2010           2011

 GDP      5.7%       3.2%       4.0%          6.1%           5.2%          -0.3%     7.5%           2.7%
                                                  CAGR:4.0%


                  In 2011 the Company grew 5,9x GDP and sector 1,9x.
                                                                                                             8
                               Source: ABLA (Brazilian Car Rental Association)
Spread



                     21.25%
   18.70%                               17.03%                                                 17.12%
                                                                             16.94%                              16.10%
       7.8p.p.           12.9p.p.                          11.54%
                                           8.2p.p.                              9.6p.p.            8.5p.p.           9.8p.p.
                                                                 4.0p.p.

   10.90%
                      8.40%             8.84%              7.59%             7.33%             8.60%                6.34%

    2006              2007              2008                2009             2010               2011              2012


                                        Cost of debt after tax                    ROIC



(*) 2008 and 2012 ROIC were calculated excluding additional fleet depreciation that was treated as equity loss since they
were extraordinary non-recurring events caused by external factors (IPI reduction for new cars), following the concepts
recommended by Stern Stewart.




                                                                                                                               9
Competitive advantages: 40 years of experience in managing assets




                            Profitability comes from rental divisions



                                      Renting cars                      Selling
Raising       Buying                                                     cars
 money         cars
  $


                                                                        $



                               Cash to renew the fleet or pay debt



                                                                                  10
Competitive advantages: raising money



      Raising     Buying                                                                    Selling
                                                 Renting cars
      money        cars                                                                      cars




National Scale
                       brAAA S&P
                                                                  brA S&P              brA S&P
                     Aa1.br Moody’s      A+ (bra) Fitch
                                                                A- (bra) Fitch       A (bra) Fitch
                     AA+(bra) Fitch




 Global Scale       BBB- Fitch
                   Baa3 Moody’s       BBB+ S&P             B+ S&P         B+ Fitch      B1 Moody's
                     BBB- S&P



       Localiza raises money with lower spreads when compared to Brazilian competitors.

                                        As of February, 2013.                                         11
Competitive advantages: buying cars



Raising           Buying                                                                        Selling
                                                    Renting cars
money              cars                                                                          cars



                              Better conditions due to higher volumes
      Number of cars purchased - 2011                             Localiza - Purchases by brand in 2011

68.192 *
                                                                                  Renault
                                                                                             Others
                                                                         Ford      9.9%
                                                                                              1.3%
                                                                        11.0%


                    15.341                                                                                 Fiat
                                    11.052                       GM
                                                                                                          39.3%
                                                                21.0%

  Localiza           Unidas          Locamerica                                  VW
                                                                                17.5%
* Includes Franchising


Localiza purchased 2.3% of the national production from the main automakers in 2011 .
                                                                                                                  12
                                         Source: each company website
Competitive advantages: renting cars



Raising        Buying                                                                                                        Selling
                                                       Renting cars
money           cars                                                                                                          cars



   Brand                                   Know How                                                            Brazilian distribution

                                                                                                               474




                                                                                       # of branches
                                                                                                                                  284
                                                                                                                                   52
                                                                                                                                  116

                                                                                                                                  116




                                                                                      # of cities
                                                                                                         334




                                                                                                                     80      68
                                                                                                                                        29




                                                                                                       Localiza      Hertz   Unidas          Avis

  The Company is present in 213 cities where the other largest networks do not operate.
                                                                                                                                                    13
           Source: Brand Analytics and each company website (Localiza: Dcember 2012; peers: October, 2012)
Competitive advantages: selling cars



Raising      Buying                                                               Selling
                                         Renting cars
money         cars                                                                 cars



Sales to final consumer                               Buffer: additional fleet




 Selling directly to final consumer cutting the intermediaries reduces our depreciation.
  Cars available for sale are used by the car rental division during peaks of demand.
                                                                                            14
Agenda

1. Company overview
2. Main business divisions
     Car rental
     Fleet rental
     Seminovos
3. Consolidated
4. Debt and cash
5. Appendix
     Earnings release 4Q12



                                       15
Car rental overview

                          Net revenues                               Corporate fleet size
                             (R$ million)

                                  7.9%
                           CAGR: 1                                         61,445           65,086
                                             1,093.7
1 , 0 0 0
  3 .




1 , 0 0 0
  1 .




  9 0 . 0
                               802.2                       39,112
  7 0 . 0




                565.2
  5 0 . 0




  3 0 . 0




  1 0 . 0




 1
 - 00 . 0
      0




 3
 - 00 . 0
      0
                2008            2010             2012      2008            2010              2012
 5
 - 00 . 0
      0




                        2012 Fleet composition                      Satisfaction survey
                              65,086 cars
                                                           95.5%          96.3%             96.6%
                                               63.4%
                                            Compact cars



            36.6%                                          2008            2010             2012
            Others

                                                                                                     16
Distribution
                                        Car rental distribution (Brazil)

                                                                                      449          474
                                                              381       415
                                        312         346
                   254     279




                   2005    2006         2007        2008      2009      2010      2011             2012


                # of branches                                                                    # of cities
          476                                                             329



                                  284
                                   52

                                  116                                                       80            68
                                                                                                                    29
                                  116


                                         Localiza     Hertz    Unidas     Avis


Localiza holds an extraordinarily strong position in the Brazilian market, as over decades it has
        been successfully competing against major global players through local scale.
                                                                                                                              17
                                Source: Each company’s website as of October, 2012.
Market share
                                2011 Car Rental market share - Brazil
                                                      (# of cars)




                                                                                        36.5%




                                      Car rental locations in Brazil

         Airport locations                                                             Off-airport locations

            Others                                                                                     Localiza
              29                         Localiza                                                        373    Hertz
  Avis                                     101                                                                   76 Unidas
   30                                                                                                                   82
                                                                                                                      Avis
                                                                                                                       22
Unidas                                                           Others
  34                                                              2079
             Hertz
              40

                                Off-airport market is still fragmented.
                                                                                                                             18
               Source: ABLA (Brazilian Car Rental Association) and each company’s website (October, 2012)
Main competitors




Market share (2010)*               6.7%                                   3.1%                                     2.8%

Airport locations                    34                                     35                                      42

Off-airport locations                73                                     27                                      78

                        •   Capitalized by three
                                                           •     International brand               •      International brand
Strengths                   Private Equity funds
                                                           •     Local expertise                   •      Local expertise
                        •   Local expertise

                        •   Weak footprint
                                                           •     Weak footprint in Brazil
                        •   Relatively weak brand
                                                           •     Master franchisee in Brazil       •      Weak footprint in Brazil
                        •   Unclear priorities between
Weaknesses                  rental and fleet business
                                                                 in “Chapter 11”                   •      Used car sales retail network
                                                           •     Used car sales retail
                        •   Used car sales retail
                                                                 network
                            network




                                                                                                                                          19
                              *Source: Roland Berger report, as of June 21, 2012, based on 2010 figures
Drivers

              Investments in Brazil (2013-2016)                                                                               Air traffic passengers - million
                     (US$ 300 billion)
       202
                                                                                                                                                 %          16.2
                                                                                                                                                                   %       7.8% 193
                      132                                                                                                       % 128     2 0 .3     154
                                                                                                                                                                       179
                                                                                                                           80.3
                                         79               72                                                          71
                                                                             51
                                                                                                     36


                                                                                                                  2003             2009              2010              2011           2012




                         Car rental affordability                                                                                    GDP per capita
                                                                                                                                         (R$ thousands)
                                                                                                          622

                                                                                                                                                                                      21.3 22.4
51%                                                                                            545
                                                                                   510
                                                                         465                                                                                                   19.0
                                                                415
       38%
              37%      35%                             380                                                                                                         16.0 16.6
                                               350                                                                                                          14.2
                                        300                                                                                                        12.8
                                                                                                                                         10.7 11.7
                                  260
                     240                                                                                                           9.5
       180    200                                                                                                      7.5   8.4
151                             31%                                                                             6.9
                                        27%
                                               22%     20%
                                                                18%      16%      15%      15%            13%
2000   2001   2002     2003    2004     2005   2006    2007     2008     2009     2010     2011       2012
                                                                                                                2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

               Monthly minimum salary (R$)        Daily rental price over minimum salary (%)



                                                                                                                                                                                                  20
                                                                               Source: BNDES, INFRAERO, IPEADATA and BCB
Agenda

1. Company overview
2. Main business divisions
     Car rental
     Fleet rental
     Seminovos
3. Consolidated
4. Debt and cash
5. Appendix
     Earnings release 4Q12



                                       21
Fleet rental overview

                     Net revenues                             Number of clients
                       (R$ million)
                             8.9%
                      CAGR: 1
 6 0 . 0




                                         535.7
 5 0 . 0
                                                                   699               729
 4 0 . 0
                           361.1                      622
 3 0 . 0
            268.4
 2 0 . 0




 1 0 . 0




    0 . 0
      0




            2008           2010           2012        2008        2010               2012




              2012 Fleet composition                          Satisfaction survey
                    32,104 cars
                                                      94.1%       94.6%             94.8%
                                          40.0%
                                       Compact cars



60.0%                                                 Users     VIP Users         Contract
                                                                                  managers
Others

                                                                                             22
Drivers

                       Outsourced fleet penetration


Brazilian Market                                                                     World


                                                                                                                     58.3%
Corporate fleet:                                                                                             46.9%
  4,200,000                                                                                          37.4%

                                                                                          24.5%
 Targeted fleet:                                                                16.5%
                                                                      13.3%
    500,000                                   5.4%
                                                         8.9%




 Rented fleet:




                                                                                                                     nd
                                              l



                                                        d




                                                                                                    in



                                                                                                             k
                                                                                          ce
                                                                 lic




                                                                                 y
                                             zi




                                                                                                             U
                                                     an




                                                                              an




                                                                                                     a
                                           ra




                                                                                                                   la
                                                                                       an
                                                                  b




                                                                                                  Sp
                                                     l


                                                               pu



                                                                           m




                                                                                                                 ol
                                          B



                                                  Po
   245,000




                                                                                     Fr
                                                                         er




                                                                                                                 H
                                                            Re



                                                                        G
                                                           ch
                                                        ze
                                                       C
     32,104


                   Less than 50% of targeted fleet is rented.

                                                                                                                             23
                        Source: ABLA and Datamonitor
Market share




                                                             2011 Fleet Rental division - Brazil
                                                                           (# of cars)




                                                                                                   13.9%




The business greatly profits from synergies with its car rental affiliate, and as the Brazilian economy
    matures, one can expect a higher percentage of companies to take advantage of fleet rental.



                                                                                                           24
                                    Source: based on ABLA 2012 yearbook
Main competitors




Market share*                            9.5%                                     7.1%

Revenues (R$ million)                   272.5                                    204.7

Fleet size                              27,262                                  16,418
                                                                  •     Capitalized
                         •     Brazil’s second player
Strengths                •     Successful IPO 04/2012
                                                                  •     Synergies with its rental car
                                                                        business area

                                                                  •     Loss making in the last six
                         •     Low profitability (competing
                                                                        years (competing on price in
                               on price in the pursuit of
                                                                        the pursuit of market share)
Weaknesses                     market share)
                                                                  •     Used car sales retail
                         •     Depreciation calculus
                                                                        network
                         •     Used car sales retail network




                                                                                                         25
              *Source: Roland Berger report, as of June 21, 2012, based on 2011 figures.
Agenda

1. Company overview
2. Main business divisions
     Car rental
     Fleet rental
     Seminovos
3. Consolidated
4. Debt and cash
5. Appendix
     Earnings release 4Q12



                                       26
Car sales – operating data


       Localiza launched Seminovos in 1993, a brand new concept featuring younger cars.




                   # of points of sale


                                                       +7
                                                            73
                                                66
                                         55
                              49
         32          35
26



2006    2007        2008      2009       2010   2011        2012




                   Combining the Localiza brand with a growing network of stores
               enables the firm to continuously sell thousands of cars at market prices.


                                                                                              27
Used car sales drivers: affordability and penetration


        # of inhabitants per car (2011)                                                         # of inhabitants per car - Brazil




          USA              1.3
United Kingdon                   1.8                                                      8.0       7.9
      Germany                    1.9
                                                                                                               7.4
       France                     2.0
                                                                                                                          6.9
        Japan                      2.1                                                                                            6.5
  South Korea                                   3.6
                                                                                                                                         5.9
       Russia                                         4.0                                                                                       5.5
     Argentina                                         4.2
        Brazil                                                   5.5
                                                                                         2005      2006       2007       2008     2009   2010   2011




                 Income increase and credit availability are the major drivers for car sales.
                      Source: O Estado de São Paulo, as of 04/15/12 (based on researches of Sindipeças, Roland Berger and PWC).                        28
Brazilian car market: new x used car market and affordability

                                                                                                                            Individuals with
                                                                                                                            affordability to
                                                                                                                            buy a car*

                                                                                                                              12.9


                                                                                                             10.7
                                                                                                  9.9
                                                                                                             8.9               9.0
                                                                              8.0                 8.4                                Used cars
7.0                                   7.1               7.3                  7.1
                    6.7
                                       6.0                  5.8

                                                                                                     2.5x      2.6x                 2.5x
                                                                               2.4x
                      3.8
                                       3.1x               2.7x
      2.9
                      3.7x                                                                                                           New cars
      4.4x                                                                                        3.3        3.5               3.6
                                                                             3.0
                                                        2.7
                                     2.3
1.6                1.8


2005              2006             2007              2008                   2009                2010        2011            2012

             * Population with affordability to buy a new compact car (R$25,000) with 20% downpayment, prices as of December 2012
                                  Used car market is currently 2.5x the new car market.
                                                                                                                                                 29
                                              Source: FENABRAVE (Autos + light commercial) and Bradesco
Car sales – operating data

          0.6%                                                      1.6%                             12.3%



2012 Used cars                             2012 Brand news                              2012 Up to 2 years
   9,011,470                                  3,634,421                                      458,684*




Used car sales net revenues                                                       Cars sold
         (R$ million)


                                  3,166.7              6 0 00 . 0
                                                         ,    0




                                                                                                    56,644
                                                       5 0 00 . 0
                                                         ,    0
                                                                                    47,285
                                                       4 0 00 . 0
                                                         ,    0




                                                                       34,281
               1,321.9                                 3 0 00 . 0
                                                         ,    0




980.8                                                  2 0 00 . 0
                                                         ,    0




                                                       1 0 00 . 0
                                                         ,    0




                                                            0 . 0
                                                              0




2008             2010               2012                                   2008     2010            2012

                         *Estimate considering the same percentage used in 2011                              30
Main players




                 • Dealers
                                                                                                            • “Auto malls” and
                 • Fiat, VW, Ford, GM most        • Rental operators             • Retailers
Examples           successful                     • Locamerica, Hertz            • “Loja do carro”
                                                                                                              “Cidade do
                                                                                                              automóvel”
                 • Auto Brasil

                 • Brand and perceived            • Tailored to popular                                     • Comfort and
                                                                                 • Often appeal to lower
                   image/ experience                customer demand at                                        convenience
                                                                                   income classes, with
                 • Support often directly           purchase, hence likely                                  • Variety of models
Strengths          from the OEM’s                   to be an attractive value
                                                                                   older cars
                                                                                                              and brands
                                                                                 • Occasionally
                 • Flexibility in trade-in cars     proposition when for                                    • Flexibility in
                                                                                   specialized in niches
                 • Strong media presence            sale                                                      exchange

                                                  • Stigma about heavy
                                                                                                            • Lower media
                                                    usage during rental car      • No brand recognition
                 • Used cars not a core                                                                       presence
                                                    years                          (lower reputation
                   business                                                                                 • Cars often older than
Weaknesses       • Cars often older than 2
                                                  • Weak retail network            market)
                                                                                                              2 years
                                                  • Geographical                 • Financing options with
                   years                                                                                    • It hasn’t been
                                                    concentration (SP)             higher interest rates
                                                                                                              successful
                                                  • Lower media presence


Points of sale   • 3,714 (Anfavea)                • 29*                          • 45,600 (Fenauto)         • 71 (Fenauto)


                                         *Based on the main companies reports and websites.



                                                                                                                                      31
Satisfaction survey


2012 - Would you recommend Seminovos? YES!




                        94%
        94%                   92%                    94%                   94%




         2009                  2010                  2011                  2012




   Customers recognize our quality and recommend it!
                                                                                                    32
   Source: based on phone interviews made by the Company with customers started in 2009
Agenda

1. Company overview
2. Main business divisions
     Car rental
     Fleet rental
     Seminovos
3. Consolidated
4. Debt and cash
5. Appendix
     Earnings release 4Q12



                                       33
2012 Consolidated overview


Revenues: R$3,166.7 million      EBITDA: R$875.6 million




              35%
    17%
                                   41%          52%

        48%
                                         7%




                                                           34
Consolidated net revenues
                                                                                               R$ million




                                         18.8%                           %
                                   CAGR:                              8.5 3,166.7
                                                           2,918.1
                                              2,497.2
                                                                           1,520.0
                                   1,820.9                 1,468.1
                       1,823.7
           1,505.5                             1,321.9
1,126.2                 980.8       922.4                                                    3.0%
            850.5                                                      6%            772.7          795.5
 588.8                                                             13.    1,646.7
                                               1,175.3     1,450.0                   380.2          362.6
            655.0       842.9       898.5
 537.4                                                                               392.5 10.3%    432.9
 2006       2007        2008        2009       2010            2011         2012     4Q11           4Q12

                                  Rental           Seminovos




  Rental revenues grew 10.3% in the 4Q12. Seminovos revenues were impacted by the IPI reduction.



                                                                                                            35
Consolidated EBITDA
                                                                                                                        R$ million


                                                     .8%
                                            CAGR: 18
                                                                                      6.6%
                                                                              821.3        875.6

                                 504.1           469.7
                                                              649.5                                              3.7%
    311.3         403.5
                                                                                                         218.3           226.3


    2006           2007          2008            2009         2010            2011         2012          4Q11            4Q12


  EBITDA margin from 2006 to 2011 adjusted to reflect the accounting of accessories in the cost line:

   Divisions                 2006        2007     2008     2009       2010      2011      2012          4Q11       4Q12

   Car Rental                42.7%       45.0%    43.5%    39.8%      43.5%     43.9%*    40.9%        44.3%       40.2%
   Fleet Rental               70.7%      70.3%     67.5%    67.5%     66.7%     66.8%*       66.4%     66.7%       67.0%
   Rental Consolidated       52.4%       53.6%    51.2%    49.3%      50.7%     51.2%*    49.3%        51.3%       49.0%

   Used Car Sales            4.6%        5.5%     5.6%     1.1%       2.6%      2.8%      4.2%          2.1%       3.9%

*It considers the adjustment of the accessories, excluding the reversal of non-recurring provisions of R$10.6 million in 3Q11.

            EBITDA margin was impacted by the increase in properties rentals and personnel expenses.

                                                                                                                                     36
Additional depreciation as a result of the IPI reduction
                                                                                              R$ million




                                                Additional depreciation

  Division                           Accounted                            Estimated
                                                                                           Total
                      9M12              4Q12           Subtotal       From 2013 on


                          105.0                6.2           111.2                4.8        116.0
 Car rental
                         90.6%              5.3%            95.9%                4.1%       100.0%
                           25.7                7.6            33.3                31.2        64.5
Fleet rental
                           39.8%            11.8%             51.6%              48.4%       100.0%


Consolidated              130.7              13.8            144.5               36.0        180.5




      95.9% of the additional depreciation in car rental division was already accounted.


                                                                                                           37
Average depreciation per car
                                                                                                             in R$

                                                                       Reflex of the IPI reduction



                       Financial crisis effect
                                                                        3,972.4
 Hot used car market
                       2,546.0         2,577.0
                                                                                        2,044.7
                                                                                                   *
                                                 1,536.0   1,683.9
939.1
              332.9

2006          2007      2008            2009     2010       2011          2012           4Q12
                                                                                                       * Annualized




                                                                     Reflex of the IPI reduction
                       Financial crisis effect


                       5,083.1                                          5,408.2        4,996.7 *
Hot used car market                    4,371.7             4,133.0
                                                 3,509.7
2,383.3      2,395.8



 2006         2007      2008            2009     2010      2011          2012           4Q12
                                                                                                       * Annualized   38
Car rental depreciation breakdown
                                                                                                 in R$


                                        Car rental




                                                                                3,140.9
     1,536.0                 1,683.9


     1,199.9                 1,304.8                  1,317.3

      2010                    2011                     4Q12 *                   4Q12 *

                                           Cars purchased after          Cars purchased before
                                                 the IPI reduction           the IPI reduction




           Cars’ average depreciation            Accessories’ average depreciation



          * Annualized depreciation of the cars purchased after the IPI reduction.



Average depreciation per car of the cars purchased after the IPI reduction
              is in line with previous years’ depreciation.

                                                                                                         39
Consolidated net income
                                                                                                                                      R$ million

                                                                                                    336,3

                                                                                  291.6
                                                                 250.5                              240.9
                    190.2
   138.2
                                 127.4            116.3                                -17.4%
                                                                                                                     78.7             86.1


                                                                                                                            9.4%
    2006            2007         2008             2009           2010             2011              2012             4Q11          4Q12

                                                    2009      2010     2011     2012     Var. R$ Var. %     4Q11 4Q12 Var. R$ Var. %
Reconciliation EBITDA x net income
                                                     469.7    649.5     821.3    875.6      54.3    6.6%    218.3     226.3    8.0      3.7%
Consolidated EBITDA
                                                    (172.3) (146.3) (201.5) (376.9)       (175.4)   87.0%   (57.9) (67.1)     (9.2)    15.9%
Cars depreciation
 Other property and equipament depreciation and      (21.0)   (21.1)   (24.1)   (32.9)      (8.8)   36.5%    (6.8)    (8.9)   (2.1)    30.9%
amortization
                                                    (112.9) (130.1) (179.0) (138.7)         40.3 -22.5%     (41.2) (30.6)     10.6     -25.7%
Financial expenses, net
                                                     (47.2) (101.5) (125.1)     (86.2)      38.9 -31.1%     (33.7) (33.6)      0.1      -0.3%
Income tax and social contribution
Net income                                           116.3    250.5     291.6    240.9     (50.7) -17.4%     78.7      86.1    7.4      9.4%


     Excluding the additional depreciation of R$144.5 million for the year, deduced of the income tax,
                          2012 net income would have reached R$336.3 million.

                                                                                                                                                   40
SWOT Analysis: Localiza business platform
                                                                According to Roland Berger report as of June 21, 2012


           Strengths                                                                                   Weaknesses

• Unrivaled local scale                                                   • Strong focus on airport locations
• Strong footprint in Brazil’s extreme traffic locations                  • Renewal of airport concessions costly
• Vertical integration, creating synergies for all four                   • Dependence on passengers travelling by air (growth
  businesses                                                                limited by Brazilian infrastructure)
• Strong business operating performance and                               • Weak footprint outside of Brazil, resulting in
  experienced leadership                                                    exposure to national economic development
                                                                          • Dependence on long-term capital to finance renewal
                                                                            of fleet

           Opportunities                                                                                     Threats

• Increase in market share through further                                • Any measures of the Brazilian government which
  consolidation of Brazilian rental car market                              impact car sales prices, potentially lowering asset
                                                                            value (e.g. new car sales tax)
• Underdeveloped fleet outsorcing in Brazil
                                                                          • New competitors entering the market (rental car or
• Upcoming mega events in Brazil
                                                                            fleet management)
• Positive outlook for Brazilian business and tourism
                                                                          • Increasing fuel price


                                         Localiza’s brand is top of mind in Brazil.
                                        Localiza doesn’t see it as a weakness or a threat
                                                                                                                                  41
Agenda

1. Company overview
2. Main business divisions
     Car rental
     Fleet rental
     Seminovos
3. Consolidated
4. Debt and cash
5. Appendix
     Earnings release 4Q12



                                       42
Free cash flow - FCF
Free cash flow - R$ million                                      2006         2007           2008          2009       2010        2011        2012

EBITDA                                                           311.3         403.5         504.1          469.7       649.5       821.3       875.6
Used car sales net revenues                                       (588.8)       (850.5)       (980.8)       (922.4)   (1,321.9)   (1,468.1)   (1,520.0)

Depreciated cost of used car sales (*)                            530.4          760.0            874.5      855.1     1,203.2     1,328.6     1,360.2

(-) Income tax and social contribution                             (42.7)        (63.4)           (52.8)     (49.0)      (57.8)      (83.0)    (100.9)

Working capital variation                                           (4.8)         13.3            (44.8)     (11.5)       54.5       (83.9)       37.1

Cash provided before capex                                       205.4         262.9         300.2          341.9       527.5       514.9      652.0

Used car sales net revenues                                       588.8          850.5            980.8      922.4     1,321.9     1,468.1     1,520.0

Capex of car - renewal                                            (643.3)       (839.0)     (1,035.4)       (947.9)   (1,370.1)   (1,504.5)   (1,563.3)

Net capex for renewal                                             (54.5)         11.5             (54.6)    (25.5)      (48.2)      (36.4)     (43.3)
Fleet renewal - quantity                                         23,174        30,093         34,281       34,519      47,285      50,772      56,644

Capex – other property and equipment                              (32.7)        (23.7)            (39.9)    (21.0)      (51.1)      (63.0)     (80.2)

Free cash flow before growth and before interest                 118.2         250.7         205.7          295.4       428.2       415.5      528.5

Capex of car for fleet (growth) reduction                         (287.0)       (221.9)       (299.9)       (241.1)    (540.3)     (272.0)       (55.5)

Change in accounts payable to car suppliers (capex)               222.0          (51.0)       (188.9)        241.1       111.3        32.7     (116.9)

Net capex for fleet growth                                        (65.0)       (272.9)       (488.8)           0.0     (429.0)     (239.3)    (172.4)
Fleet increase – quantity                                         10,346         7,957            9,930      8,642      18,649       9,178       2,011


Free cash flow after growth and before interest                    53.2         (22.2)      (283.1)         295.4        (0.8)      176.2      356.1
                                            (*) Without technical discount deduction up to 2010                                                           43
Debt profile - principal
                                                                                                R$ million




                         618.5                       592.0
                                                                  462.0
             191.4        234.8         192.3                                  146.0         172.0
              9.6%        11.8%         9.7%        29.7%         23.3%         7.3%         8.6%
2012         2013         2014         2015          2016         2017          2018         2019
Cash
823.9




        The Company is still presenting strong cash position and comfortable debt profile.




                                                                                                             44
Debt - ratios
                                                   Net debt x Fleet value

                                                                                                       2,681.7               2,547.6
                                                                                   2,446.7
                                                                 1,907.8
                                              1,752.6
                              1,492.9                                                           1,363.4
            1,247.7                     1,254.5                            1,281.1                                   1,231.2
                                                          1,078.6
                      765.1
    440.4


       2006              2007               2008               2009             2010                 2011                 2012


                                                   Net debt                Fleet value




END OF PERIOD BALANCE                                   2006        2007    2008         2009       2010      2011 (*)           2012 (*)

Net debt / Fleet value                                  36%         51%     72%          57%         52%         51%              48%

Net debt / EBITDA (*)                                   1.4x        1.9x    2.5x         2.3x        2.0x        1.7x             1.4x

Net debt / Equity                                       0.7x        1.3x    2.0x         1.5x        1.4x        1.2x             0.9x

EBITDA / Net financial expenses                         4.8x        5.4x    3.8x         4.2x       5.0x         4.6x             6.3x

                                                                              (*) From January 1st 2011, consider financial statements in IFRS



                                                   Comfortable debt ratios.
                                                                                                                                                 45
Localiza Level I ADR




Ticker Symbol: LZRFY
CUSIP: 53956W300
ISIN: US53956W3007
Ratio: 1 Common Share : 1 ADR
Exchange: OTC
Depositary bank: Deutsche Bank Trust Company Americas
ADR broker helpline: +1 212 250 9100 (New York)
                      +44 207 547 6500 (London)
E-mail: adr@db.com
ADR website: www.adr.db.com
Depositary bank’s local custodian: Banco Bradesco S/A, Brazil




                                                                                        46
Disclaimer




                  Website: www.localiza.com/ir                                    E-mail: ri@localiza.com                                Phone: 55 31 3247-7024



Disclaimer
The material presented is a presentation of general background information about LOCALIZA as of the date of the presentation. It is information in summary form and does not purport to
be complete. It is not intended to be relied upon as advice to potential investors. This presentation is strictly confidential and may not be disclosed to any other person. No representation
or warranty, express or implied, is made concerning, and no reliance should be placed on, the accuracy, fairness, or completeness of the information presented herein.

This presentation contains statements that are forward-looking within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
Such forward-looking statements are only predictions and are not guarantees of future performance. Investors are cautioned that any such forward-looking statements are and will be, as
the case may be, subject to many risks, uncertainties and factors relating to the operations and business environments of LOCALIZA and its subsidiaries that may cause the actual results
of the companies to be materially different from any future results expressed or implied in such forward-looking statements.

Although LOCALIZA believes that the expectations and assumptions reflected in the forward-looking statements are reasonable based on information currently available to LOCALIZA’s
management, LOCALIZA cannot guarantee future results or events. LOCALIZA expressly disclaims a duty to update any of the forward-looking statement.

Securities may not be offered or sold in the United States unless they are registered or exempt from registration under the Securities Act of 1933. Any offering of securities to be made in
the United States will be made by means of an offering memorandum that may be obtained from any underwriters we may appoint in connection with an offering of securities in future.
Such offering memorandum will contain, or incorporate by reference, detailed information about LOCALIZA and its business and financial results, as well as its financial statements.
This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any securities. Neither this presentation nor anything contained herein
shall form the basis of any contract or commitment whatsoever.




                                                                                                                                                                                                   47

Nova apresentação eng

  • 1.
  • 2.
    Agenda 1. Company overview 2.Main business divisions  Car rental  Fleet rental  Seminovos 3. Consolidated 4. Debt and cash 5. Appendix  Earnings release 4Q12 2
  • 3.
    Company: milestones Phase I– Rise to #1 Phase II – Expansion Phase III – Reaching Scale 1973 – Founded in Belo Horizonte/MG 1984 – Expansion strategy by 2005 – IPO: market cap of US$ 295 mm adjacencies: Franchising Late 70’s - Acquisitions in the 2011 – Rated as investment grade by Northeast of Brazil 1991 – Expansion strategy by Moody’s, Fitch and S&P in 2012 adjacencies: Seminovos 1981 – Brazilian car rental leader in # 2012 – ADR level I of branches 1997 – PE firm DL&J enters at a market cap of US$ 150 mm 12/28/2012 – Market cap of US$3.6 bi with ADTV of R$33.2 million 1997 – Expansion strategy by adjacencies: Fleet rental 1973 1982 1983 1990 2004 2005 2012 3
  • 4.
    Company: integrated businessplatform  65,086 cars  32,104 cars  3.1 million clients  729 clients  272 locations  350 employees  4,475 employees Synergies: bargaining power Cost reduction cross selling  14,545 cars  67.7% sold to final consumer  202 locations in Brazil  73 stores  50 locations in South America  1,002 employees  39 employees This integrated business platform gives Localiza flexibility and superior performance. 4 Based on the 4Q12
  • 5.
    Company: Business platformdivisions Car rental Franchising Fleet management Used car sales Localiza car rental rents to Supplementary business, Total Fleet, offering Support area, with the individuals or businesses with the purpose to expand customized fleet for terms objective to sell the at airports and other the brand’s network. of 2-3 years. Company’s used cars and locations. add know-how in buying cars and to estimate the residual value. The traditional backbone of Franchising is seen as a Total Fleet is seen as an As a support business Localiza. With its giant fleet primarily strategic business additional business that activity, Seminovos enables that gets renewed annually, by management – the generates value by the sell roughly 70% of it lays the foundation for all revenues generated are leveraging synergies used cars directly to the scale effects captured by low, however brand and created by the integrated final customer, thereby the group as a whole. network expand at platform approach. maximizing the residual minimum capital value of used rental cars. expenditure. 5
  • 6.
    Car Rental FinancialCycle Net car sale revenue 1 year cycle R$24.4 Revenue 1 2 3 4 5 6 Expenses, interest and tax 7 8 9 10 11 12 R$27.9 Car acquisition R$25.9 without IPI (7%) Car Rental Seminovos Total 2012 per operating car per operating car 1 year R$ % R$ % R$ Net revenues 20.4 100.0% 27.1 100.0% 47.5 Cost (8.9) -43.6% (8.9) SG&A (3.2) -15.6% (2.7) -10.0% (5.9) Net car sale revenue 24.4 90.0% 24.4 Book value of car sale (23.2) -90.0% (23.2) EBITDA 8.3 40.9% 1.2 4.5% 9.6 Depreciation (vehicle) (1.9) (*) -7.0% (1.9) Depreciation (non-vehicle) (0.4) -1.8% (0.2) (0.6) Interest on debt (1.9) -7.1% (1.9) Tax (2.4) -11.7% 0.9 3.1% (1.5) NET INCOME 5.6 27.3% (2.0) -7.3% 3.6 NOPAT 4.9 ROIC (**) 17.7% Spread Cost of debt (average CDI + 1.19%) after tax 6.3% 11.4p.p. (*) Excluding additional depreciation effect related to IPI reduction (**) ROIC over the car acquisition cost without IPI: 19.0% 6
  • 7.
    Fleet Rental FinancialCycle Net car sale revenue 2 year cycle R$23.2 Revenue 1 2 3 4 5 6 Expenses, interest and tax 19 20 21 22 23 24 R$35.4 Car acquisition R$32.9 without IPI (7%) Fleet Rental Seminovos Total 2012 per operating car per operating car 2 years R$ % R$ % R$ Net revenues 35.3 100.0% 25.6 100.0% 60.9 Cost (9.6) -27.3% - 0.0% (9.6) SG&A (2.2) -6.3% (2.4) -9.3% (4.6) Net car sale revenue 23.2 90.7% 23.2 Book value of car sale (22.5) -90.0% (22.5) EBITDA 23.4 66.4% 0.7 2.7% 24.1 Depreciation (vehicle) (8.6) (*) -33.7% (8.6) Depreciation (non-vehicle) (0.1) -0.2% (0.1) Interest on debt (2.2) -8.7% (2.2) Tax (7.0) -19.9% 3.1 11.9% (4.0) NET INCOME 16.3 46.3% (7.1) -27.8% 9.2 NET INCOME per year 8.2 46.3% (3.6) -27.8% 4.6 NOPAT 5.4 ROIC (**) 15.3% Spread Cost of debt (average CDI + 1.19%) after tax 6.3% 9.0p.p. (*) Excluding additional depreciation effect related to IPI reduction (**) ROIC over the car acquisition cost without IPI: 16.4% 7
  • 8.
    Rental revenues evolution Localiza’s rental revenues at constant prices 6.4% CAGR: 1 1,483.5 1,720.9 1,156.6 1,168.4 819.3 943.2 594.0 692.7 16.0% 2004 2005 2006 2007 2008 2009 2010 2011 Sector’s revenue at constant prices CAGR: 5.8% 5,412.0 5,690.0 4,668.0 4,827.7 3,841.6 3,876.7 3,995.7 4,265.2 5.1% 2004 2005 2006 2007 2008 2009 2010 2011 GDP 5.7% 3.2% 4.0% 6.1% 5.2% -0.3% 7.5% 2.7% CAGR:4.0% In 2011 the Company grew 5,9x GDP and sector 1,9x. 8 Source: ABLA (Brazilian Car Rental Association)
  • 9.
    Spread 21.25% 18.70% 17.03% 17.12% 16.94% 16.10% 7.8p.p. 12.9p.p. 11.54% 8.2p.p. 9.6p.p. 8.5p.p. 9.8p.p. 4.0p.p. 10.90% 8.40% 8.84% 7.59% 7.33% 8.60% 6.34% 2006 2007 2008 2009 2010 2011 2012 Cost of debt after tax ROIC (*) 2008 and 2012 ROIC were calculated excluding additional fleet depreciation that was treated as equity loss since they were extraordinary non-recurring events caused by external factors (IPI reduction for new cars), following the concepts recommended by Stern Stewart. 9
  • 10.
    Competitive advantages: 40years of experience in managing assets Profitability comes from rental divisions Renting cars Selling Raising Buying cars money cars $ $ Cash to renew the fleet or pay debt 10
  • 11.
    Competitive advantages: raisingmoney Raising Buying Selling Renting cars money cars cars National Scale brAAA S&P brA S&P brA S&P Aa1.br Moody’s A+ (bra) Fitch A- (bra) Fitch A (bra) Fitch AA+(bra) Fitch Global Scale BBB- Fitch Baa3 Moody’s BBB+ S&P B+ S&P B+ Fitch B1 Moody's BBB- S&P Localiza raises money with lower spreads when compared to Brazilian competitors. As of February, 2013. 11
  • 12.
    Competitive advantages: buyingcars Raising Buying Selling Renting cars money cars cars Better conditions due to higher volumes Number of cars purchased - 2011 Localiza - Purchases by brand in 2011 68.192 * Renault Others Ford 9.9% 1.3% 11.0% 15.341 Fiat 11.052 GM 39.3% 21.0% Localiza Unidas Locamerica VW 17.5% * Includes Franchising Localiza purchased 2.3% of the national production from the main automakers in 2011 . 12 Source: each company website
  • 13.
    Competitive advantages: rentingcars Raising Buying Selling Renting cars money cars cars Brand Know How Brazilian distribution 474 # of branches 284 52 116 116 # of cities 334 80 68 29 Localiza Hertz Unidas Avis The Company is present in 213 cities where the other largest networks do not operate. 13 Source: Brand Analytics and each company website (Localiza: Dcember 2012; peers: October, 2012)
  • 14.
    Competitive advantages: sellingcars Raising Buying Selling Renting cars money cars cars Sales to final consumer Buffer: additional fleet Selling directly to final consumer cutting the intermediaries reduces our depreciation. Cars available for sale are used by the car rental division during peaks of demand. 14
  • 15.
    Agenda 1. Company overview 2.Main business divisions  Car rental  Fleet rental  Seminovos 3. Consolidated 4. Debt and cash 5. Appendix  Earnings release 4Q12 15
  • 16.
    Car rental overview Net revenues Corporate fleet size (R$ million) 7.9% CAGR: 1 61,445 65,086 1,093.7 1 , 0 0 0 3 . 1 , 0 0 0 1 . 9 0 . 0 802.2 39,112 7 0 . 0 565.2 5 0 . 0 3 0 . 0 1 0 . 0 1 - 00 . 0 0 3 - 00 . 0 0 2008 2010 2012 2008 2010 2012 5 - 00 . 0 0 2012 Fleet composition Satisfaction survey 65,086 cars 95.5% 96.3% 96.6% 63.4% Compact cars 36.6% 2008 2010 2012 Others 16
  • 17.
    Distribution Car rental distribution (Brazil) 449 474 381 415 312 346 254 279 2005 2006 2007 2008 2009 2010 2011 2012 # of branches # of cities 476 329 284 52 116 80 68 29 116 Localiza Hertz Unidas Avis Localiza holds an extraordinarily strong position in the Brazilian market, as over decades it has been successfully competing against major global players through local scale. 17 Source: Each company’s website as of October, 2012.
  • 18.
    Market share 2011 Car Rental market share - Brazil (# of cars) 36.5% Car rental locations in Brazil Airport locations Off-airport locations Others Localiza 29 Localiza 373 Hertz Avis 101 76 Unidas 30 82 Avis 22 Unidas Others 34 2079 Hertz 40 Off-airport market is still fragmented. 18 Source: ABLA (Brazilian Car Rental Association) and each company’s website (October, 2012)
  • 19.
    Main competitors Market share(2010)* 6.7% 3.1% 2.8% Airport locations 34 35 42 Off-airport locations 73 27 78 • Capitalized by three • International brand • International brand Strengths Private Equity funds • Local expertise • Local expertise • Local expertise • Weak footprint • Weak footprint in Brazil • Relatively weak brand • Master franchisee in Brazil • Weak footprint in Brazil • Unclear priorities between Weaknesses rental and fleet business in “Chapter 11” • Used car sales retail network • Used car sales retail • Used car sales retail network network 19 *Source: Roland Berger report, as of June 21, 2012, based on 2010 figures
  • 20.
    Drivers Investments in Brazil (2013-2016) Air traffic passengers - million (US$ 300 billion) 202 % 16.2 % 7.8% 193 132 % 128 2 0 .3 154 179 80.3 79 72 71 51 36 2003 2009 2010 2011 2012 Car rental affordability GDP per capita (R$ thousands) 622 21.3 22.4 51% 545 510 465 19.0 415 38% 37% 35% 380 16.0 16.6 350 14.2 300 12.8 10.7 11.7 260 240 9.5 180 200 7.5 8.4 151 31% 6.9 27% 22% 20% 18% 16% 15% 15% 13% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Monthly minimum salary (R$) Daily rental price over minimum salary (%) 20 Source: BNDES, INFRAERO, IPEADATA and BCB
  • 21.
    Agenda 1. Company overview 2.Main business divisions  Car rental  Fleet rental  Seminovos 3. Consolidated 4. Debt and cash 5. Appendix  Earnings release 4Q12 21
  • 22.
    Fleet rental overview Net revenues Number of clients (R$ million) 8.9% CAGR: 1 6 0 . 0 535.7 5 0 . 0 699 729 4 0 . 0 361.1 622 3 0 . 0 268.4 2 0 . 0 1 0 . 0 0 . 0 0 2008 2010 2012 2008 2010 2012 2012 Fleet composition Satisfaction survey 32,104 cars 94.1% 94.6% 94.8% 40.0% Compact cars 60.0% Users VIP Users Contract managers Others 22
  • 23.
    Drivers Outsourced fleet penetration Brazilian Market World 58.3% Corporate fleet: 46.9% 4,200,000 37.4% 24.5% Targeted fleet: 16.5% 13.3% 500,000 5.4% 8.9% Rented fleet: nd l d in k ce lic y zi U an an a ra la an b Sp l pu m ol B Po 245,000 Fr er H Re G ch ze C 32,104 Less than 50% of targeted fleet is rented. 23 Source: ABLA and Datamonitor
  • 24.
    Market share 2011 Fleet Rental division - Brazil (# of cars) 13.9% The business greatly profits from synergies with its car rental affiliate, and as the Brazilian economy matures, one can expect a higher percentage of companies to take advantage of fleet rental. 24 Source: based on ABLA 2012 yearbook
  • 25.
    Main competitors Market share* 9.5% 7.1% Revenues (R$ million) 272.5 204.7 Fleet size 27,262 16,418 • Capitalized • Brazil’s second player Strengths • Successful IPO 04/2012 • Synergies with its rental car business area • Loss making in the last six • Low profitability (competing years (competing on price in on price in the pursuit of the pursuit of market share) Weaknesses market share) • Used car sales retail • Depreciation calculus network • Used car sales retail network 25 *Source: Roland Berger report, as of June 21, 2012, based on 2011 figures.
  • 26.
    Agenda 1. Company overview 2.Main business divisions  Car rental  Fleet rental  Seminovos 3. Consolidated 4. Debt and cash 5. Appendix  Earnings release 4Q12 26
  • 27.
    Car sales –operating data Localiza launched Seminovos in 1993, a brand new concept featuring younger cars. # of points of sale +7 73 66 55 49 32 35 26 2006 2007 2008 2009 2010 2011 2012 Combining the Localiza brand with a growing network of stores enables the firm to continuously sell thousands of cars at market prices. 27
  • 28.
    Used car salesdrivers: affordability and penetration # of inhabitants per car (2011) # of inhabitants per car - Brazil USA 1.3 United Kingdon 1.8 8.0 7.9 Germany 1.9 7.4 France 2.0 6.9 Japan 2.1 6.5 South Korea 3.6 5.9 Russia 4.0 5.5 Argentina 4.2 Brazil 5.5 2005 2006 2007 2008 2009 2010 2011 Income increase and credit availability are the major drivers for car sales. Source: O Estado de São Paulo, as of 04/15/12 (based on researches of Sindipeças, Roland Berger and PWC). 28
  • 29.
    Brazilian car market:new x used car market and affordability Individuals with affordability to buy a car* 12.9 10.7 9.9 8.9 9.0 8.0 8.4 Used cars 7.0 7.1 7.3 7.1 6.7 6.0 5.8 2.5x 2.6x 2.5x 2.4x 3.8 3.1x 2.7x 2.9 3.7x New cars 4.4x 3.3 3.5 3.6 3.0 2.7 2.3 1.6 1.8 2005 2006 2007 2008 2009 2010 2011 2012 * Population with affordability to buy a new compact car (R$25,000) with 20% downpayment, prices as of December 2012 Used car market is currently 2.5x the new car market. 29 Source: FENABRAVE (Autos + light commercial) and Bradesco
  • 30.
    Car sales –operating data 0.6% 1.6% 12.3% 2012 Used cars 2012 Brand news 2012 Up to 2 years 9,011,470 3,634,421 458,684* Used car sales net revenues Cars sold (R$ million) 3,166.7 6 0 00 . 0 , 0 56,644 5 0 00 . 0 , 0 47,285 4 0 00 . 0 , 0 34,281 1,321.9 3 0 00 . 0 , 0 980.8 2 0 00 . 0 , 0 1 0 00 . 0 , 0 0 . 0 0 2008 2010 2012 2008 2010 2012 *Estimate considering the same percentage used in 2011 30
  • 31.
    Main players • Dealers • “Auto malls” and • Fiat, VW, Ford, GM most • Rental operators • Retailers Examples successful • Locamerica, Hertz • “Loja do carro” “Cidade do automóvel” • Auto Brasil • Brand and perceived • Tailored to popular • Comfort and • Often appeal to lower image/ experience customer demand at convenience income classes, with • Support often directly purchase, hence likely • Variety of models Strengths from the OEM’s to be an attractive value older cars and brands • Occasionally • Flexibility in trade-in cars proposition when for • Flexibility in specialized in niches • Strong media presence sale exchange • Stigma about heavy • Lower media usage during rental car • No brand recognition • Used cars not a core presence years (lower reputation business • Cars often older than Weaknesses • Cars often older than 2 • Weak retail network market) 2 years • Geographical • Financing options with years • It hasn’t been concentration (SP) higher interest rates successful • Lower media presence Points of sale • 3,714 (Anfavea) • 29* • 45,600 (Fenauto) • 71 (Fenauto) *Based on the main companies reports and websites. 31
  • 32.
    Satisfaction survey 2012 -Would you recommend Seminovos? YES! 94% 94% 92% 94% 94% 2009 2010 2011 2012 Customers recognize our quality and recommend it! 32 Source: based on phone interviews made by the Company with customers started in 2009
  • 33.
    Agenda 1. Company overview 2.Main business divisions  Car rental  Fleet rental  Seminovos 3. Consolidated 4. Debt and cash 5. Appendix  Earnings release 4Q12 33
  • 34.
    2012 Consolidated overview Revenues:R$3,166.7 million EBITDA: R$875.6 million 35% 17% 41% 52% 48% 7% 34
  • 35.
    Consolidated net revenues R$ million 18.8% % CAGR: 8.5 3,166.7 2,918.1 2,497.2 1,520.0 1,820.9 1,468.1 1,823.7 1,505.5 1,321.9 1,126.2 980.8 922.4 3.0% 850.5 6% 772.7 795.5 588.8 13. 1,646.7 1,175.3 1,450.0 380.2 362.6 655.0 842.9 898.5 537.4 392.5 10.3% 432.9 2006 2007 2008 2009 2010 2011 2012 4Q11 4Q12 Rental Seminovos Rental revenues grew 10.3% in the 4Q12. Seminovos revenues were impacted by the IPI reduction. 35
  • 36.
    Consolidated EBITDA R$ million .8% CAGR: 18 6.6% 821.3 875.6 504.1 469.7 649.5 3.7% 311.3 403.5 218.3 226.3 2006 2007 2008 2009 2010 2011 2012 4Q11 4Q12 EBITDA margin from 2006 to 2011 adjusted to reflect the accounting of accessories in the cost line: Divisions 2006 2007 2008 2009 2010 2011 2012 4Q11 4Q12 Car Rental 42.7% 45.0% 43.5% 39.8% 43.5% 43.9%* 40.9% 44.3% 40.2% Fleet Rental 70.7% 70.3% 67.5% 67.5% 66.7% 66.8%* 66.4% 66.7% 67.0% Rental Consolidated 52.4% 53.6% 51.2% 49.3% 50.7% 51.2%* 49.3% 51.3% 49.0% Used Car Sales 4.6% 5.5% 5.6% 1.1% 2.6% 2.8% 4.2% 2.1% 3.9% *It considers the adjustment of the accessories, excluding the reversal of non-recurring provisions of R$10.6 million in 3Q11. EBITDA margin was impacted by the increase in properties rentals and personnel expenses. 36
  • 37.
    Additional depreciation asa result of the IPI reduction R$ million Additional depreciation Division Accounted Estimated Total 9M12 4Q12 Subtotal From 2013 on 105.0 6.2 111.2 4.8 116.0 Car rental 90.6% 5.3% 95.9% 4.1% 100.0% 25.7 7.6 33.3 31.2 64.5 Fleet rental 39.8% 11.8% 51.6% 48.4% 100.0% Consolidated 130.7 13.8 144.5 36.0 180.5 95.9% of the additional depreciation in car rental division was already accounted. 37
  • 38.
    Average depreciation percar in R$ Reflex of the IPI reduction Financial crisis effect 3,972.4 Hot used car market 2,546.0 2,577.0 2,044.7 * 1,536.0 1,683.9 939.1 332.9 2006 2007 2008 2009 2010 2011 2012 4Q12 * Annualized Reflex of the IPI reduction Financial crisis effect 5,083.1 5,408.2 4,996.7 * Hot used car market 4,371.7 4,133.0 3,509.7 2,383.3 2,395.8 2006 2007 2008 2009 2010 2011 2012 4Q12 * Annualized 38
  • 39.
    Car rental depreciationbreakdown in R$ Car rental 3,140.9 1,536.0 1,683.9 1,199.9 1,304.8 1,317.3 2010 2011 4Q12 * 4Q12 * Cars purchased after Cars purchased before the IPI reduction the IPI reduction Cars’ average depreciation Accessories’ average depreciation * Annualized depreciation of the cars purchased after the IPI reduction. Average depreciation per car of the cars purchased after the IPI reduction is in line with previous years’ depreciation. 39
  • 40.
    Consolidated net income R$ million 336,3 291.6 250.5 240.9 190.2 138.2 127.4 116.3 -17.4% 78.7 86.1 9.4% 2006 2007 2008 2009 2010 2011 2012 4Q11 4Q12 2009 2010 2011 2012 Var. R$ Var. % 4Q11 4Q12 Var. R$ Var. % Reconciliation EBITDA x net income 469.7 649.5 821.3 875.6 54.3 6.6% 218.3 226.3 8.0 3.7% Consolidated EBITDA (172.3) (146.3) (201.5) (376.9) (175.4) 87.0% (57.9) (67.1) (9.2) 15.9% Cars depreciation Other property and equipament depreciation and (21.0) (21.1) (24.1) (32.9) (8.8) 36.5% (6.8) (8.9) (2.1) 30.9% amortization (112.9) (130.1) (179.0) (138.7) 40.3 -22.5% (41.2) (30.6) 10.6 -25.7% Financial expenses, net (47.2) (101.5) (125.1) (86.2) 38.9 -31.1% (33.7) (33.6) 0.1 -0.3% Income tax and social contribution Net income 116.3 250.5 291.6 240.9 (50.7) -17.4% 78.7 86.1 7.4 9.4% Excluding the additional depreciation of R$144.5 million for the year, deduced of the income tax, 2012 net income would have reached R$336.3 million. 40
  • 41.
    SWOT Analysis: Localizabusiness platform According to Roland Berger report as of June 21, 2012 Strengths Weaknesses • Unrivaled local scale • Strong focus on airport locations • Strong footprint in Brazil’s extreme traffic locations • Renewal of airport concessions costly • Vertical integration, creating synergies for all four • Dependence on passengers travelling by air (growth businesses limited by Brazilian infrastructure) • Strong business operating performance and • Weak footprint outside of Brazil, resulting in experienced leadership exposure to national economic development • Dependence on long-term capital to finance renewal of fleet Opportunities Threats • Increase in market share through further • Any measures of the Brazilian government which consolidation of Brazilian rental car market impact car sales prices, potentially lowering asset value (e.g. new car sales tax) • Underdeveloped fleet outsorcing in Brazil • New competitors entering the market (rental car or • Upcoming mega events in Brazil fleet management) • Positive outlook for Brazilian business and tourism • Increasing fuel price Localiza’s brand is top of mind in Brazil. Localiza doesn’t see it as a weakness or a threat 41
  • 42.
    Agenda 1. Company overview 2.Main business divisions  Car rental  Fleet rental  Seminovos 3. Consolidated 4. Debt and cash 5. Appendix  Earnings release 4Q12 42
  • 43.
    Free cash flow- FCF Free cash flow - R$ million 2006 2007 2008 2009 2010 2011 2012 EBITDA 311.3 403.5 504.1 469.7 649.5 821.3 875.6 Used car sales net revenues (588.8) (850.5) (980.8) (922.4) (1,321.9) (1,468.1) (1,520.0) Depreciated cost of used car sales (*) 530.4 760.0 874.5 855.1 1,203.2 1,328.6 1,360.2 (-) Income tax and social contribution (42.7) (63.4) (52.8) (49.0) (57.8) (83.0) (100.9) Working capital variation (4.8) 13.3 (44.8) (11.5) 54.5 (83.9) 37.1 Cash provided before capex 205.4 262.9 300.2 341.9 527.5 514.9 652.0 Used car sales net revenues 588.8 850.5 980.8 922.4 1,321.9 1,468.1 1,520.0 Capex of car - renewal (643.3) (839.0) (1,035.4) (947.9) (1,370.1) (1,504.5) (1,563.3) Net capex for renewal (54.5) 11.5 (54.6) (25.5) (48.2) (36.4) (43.3) Fleet renewal - quantity 23,174 30,093 34,281 34,519 47,285 50,772 56,644 Capex – other property and equipment (32.7) (23.7) (39.9) (21.0) (51.1) (63.0) (80.2) Free cash flow before growth and before interest 118.2 250.7 205.7 295.4 428.2 415.5 528.5 Capex of car for fleet (growth) reduction (287.0) (221.9) (299.9) (241.1) (540.3) (272.0) (55.5) Change in accounts payable to car suppliers (capex) 222.0 (51.0) (188.9) 241.1 111.3 32.7 (116.9) Net capex for fleet growth (65.0) (272.9) (488.8) 0.0 (429.0) (239.3) (172.4) Fleet increase – quantity 10,346 7,957 9,930 8,642 18,649 9,178 2,011 Free cash flow after growth and before interest 53.2 (22.2) (283.1) 295.4 (0.8) 176.2 356.1 (*) Without technical discount deduction up to 2010 43
  • 44.
    Debt profile -principal R$ million 618.5 592.0 462.0 191.4 234.8 192.3 146.0 172.0 9.6% 11.8% 9.7% 29.7% 23.3% 7.3% 8.6% 2012 2013 2014 2015 2016 2017 2018 2019 Cash 823.9 The Company is still presenting strong cash position and comfortable debt profile. 44
  • 45.
    Debt - ratios Net debt x Fleet value 2,681.7 2,547.6 2,446.7 1,907.8 1,752.6 1,492.9 1,363.4 1,247.7 1,254.5 1,281.1 1,231.2 1,078.6 765.1 440.4 2006 2007 2008 2009 2010 2011 2012 Net debt Fleet value END OF PERIOD BALANCE 2006 2007 2008 2009 2010 2011 (*) 2012 (*) Net debt / Fleet value 36% 51% 72% 57% 52% 51% 48% Net debt / EBITDA (*) 1.4x 1.9x 2.5x 2.3x 2.0x 1.7x 1.4x Net debt / Equity 0.7x 1.3x 2.0x 1.5x 1.4x 1.2x 0.9x EBITDA / Net financial expenses 4.8x 5.4x 3.8x 4.2x 5.0x 4.6x 6.3x (*) From January 1st 2011, consider financial statements in IFRS Comfortable debt ratios. 45
  • 46.
    Localiza Level IADR Ticker Symbol: LZRFY CUSIP: 53956W300 ISIN: US53956W3007 Ratio: 1 Common Share : 1 ADR Exchange: OTC Depositary bank: Deutsche Bank Trust Company Americas ADR broker helpline: +1 212 250 9100 (New York) +44 207 547 6500 (London) E-mail: adr@db.com ADR website: www.adr.db.com Depositary bank’s local custodian: Banco Bradesco S/A, Brazil 46
  • 47.
    Disclaimer Website: www.localiza.com/ir E-mail: ri@localiza.com Phone: 55 31 3247-7024 Disclaimer The material presented is a presentation of general background information about LOCALIZA as of the date of the presentation. It is information in summary form and does not purport to be complete. It is not intended to be relied upon as advice to potential investors. This presentation is strictly confidential and may not be disclosed to any other person. No representation or warranty, express or implied, is made concerning, and no reliance should be placed on, the accuracy, fairness, or completeness of the information presented herein. This presentation contains statements that are forward-looking within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements are only predictions and are not guarantees of future performance. Investors are cautioned that any such forward-looking statements are and will be, as the case may be, subject to many risks, uncertainties and factors relating to the operations and business environments of LOCALIZA and its subsidiaries that may cause the actual results of the companies to be materially different from any future results expressed or implied in such forward-looking statements. Although LOCALIZA believes that the expectations and assumptions reflected in the forward-looking statements are reasonable based on information currently available to LOCALIZA’s management, LOCALIZA cannot guarantee future results or events. LOCALIZA expressly disclaims a duty to update any of the forward-looking statement. Securities may not be offered or sold in the United States unless they are registered or exempt from registration under the Securities Act of 1933. Any offering of securities to be made in the United States will be made by means of an offering memorandum that may be obtained from any underwriters we may appoint in connection with an offering of securities in future. Such offering memorandum will contain, or incorporate by reference, detailed information about LOCALIZA and its business and financial results, as well as its financial statements. This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any securities. Neither this presentation nor anything contained herein shall form the basis of any contract or commitment whatsoever. 47