This document discusses research for a music video production. It notes that YouTube gets more views than TV for music videos as it can show videos without ads. It also lists organizations like BARB.co.uk and RAJAR that provide audience research. This research shows that pop music is most popular on music videos and can provide insights into what the audience wants and watches the most in terms of location, props, and costumes. The document also recommends using two DSLR cameras for shooting as it is more efficient and cheaper than other options, and that a PC may be more powerful than a Mac for video editing the production.

1. Note Cards

2. Market Research
• YouTube more views then TV
• TV has been around for longer, shows music videos without
advertisements
• BARB.co.uk
• RAJAR
• More people watch YouTube, however more videos on YouTube

3. Audience Research
• Pop is most popular genre for music videos
• Shows what the audience want in the video
• Gather information on location
• Gather information on props and costume
• Shows what the audience watch the most music videos with.

4. Production Research
• 2 DSLR cameras for improved efficiency
• Cheaper then buying
• PC more powerful then MAC for editing
• Professional equipment
• Things will run smoother