The Wright brothers launched the age of aviation in 1903 with the first powered flight lasting 12 seconds. In the past century, air travel has transformed our sense of time and space by allowing rapid transportation across great distances. What was once an impossibility or that took weeks by ship can now be accomplished in hours by plane. The development of commercial airlines after World War I opened air travel to more people, though it remains inaccessible to most of the world's population. Advances in aviation technology continue to reshape our world and expand our horizons by bringing formerly distant places within reach.
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6 dicas para impulsionar as vendas com sua página no facebookEduardo Valente
Será que o simples fato de sua empresa possuir uma página no Facebook já é o suficiente? Preparei algumas dicas para melhorar o desempenho da sua página. Confira: http://bit.ly/dicas-facebook-vendas
Aviation has helped shaped the world into what we know it as today including ancient myths and legends dealing with flight, the infamous “Wright Flyer”, and the impact jet engines have to the future of aviation.
6 dicas para impulsionar as vendas com sua página no facebookEduardo Valente
Será que o simples fato de sua empresa possuir uma página no Facebook já é o suficiente? Preparei algumas dicas para melhorar o desempenho da sua página. Confira: http://bit.ly/dicas-facebook-vendas
Aviation has helped shaped the world into what we know it as today including ancient myths and legends dealing with flight, the infamous “Wright Flyer”, and the impact jet engines have to the future of aviation.
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1. In December 1903, Orville and Wilbur Wright launched the age of aviation from
a beach in North Carolina, blowing open our imaginations and our
sense of opportunity.
Not long ago, I got on a plane and flew to Tibet. Not on one plane, to be
precise, but on a Japan Airlines jumbo jet that took me from California across
the Pacific, and then a smaller China Southern plane that whisked me off to the
ancient trading post of Canton, and then a still smaller vessel that propelled me,
above the clouds, to the Sichuan capital of Chengdu, and then one of the six
planes that China Southwest Airlines flies every day in the summer to Lhasa.
"California Dreamin'" streamed through the cabin on that final leg; video
monitors suspended from the ceiling entertained us all with antic Hong Kong
gangster movies; and two hours after taking off from Chengdu we were all
stepping out into the high thin air of a plateau two miles above the sea. Up until
a quarter of a century ago, fewer than 2,000 Westerners had ever set foot in
Tibet, a landlocked, mountainous area known as the Roof of the World.
I didn't think twice about the jet to Lhasa, because planes had taken me, in just
the previous two years, to Easter Island and Oman and a mountain airport at
13,000 feet in Bolivia, not to mention many other places that might have
seemed extraterrestrial to my parents. Part of the magic of flight is that it has not
just transformed our lives, but done so seemingly overnight. On December 17,
1903, the Wright Flyer lifted off the beach at Kitty Hawk, N.C., and wobbled in
the air for all of 12 seconds, traveling 120 feet, or scarcely half the wingspan of a
Boeing 747-400. A mere hundred years later, some of us already take for
granted what for most humans is still a kind of miracle (mortals in the air, higher
than the birds, crossing continents in a matter of hours). TV has brought the
world into our homes and telephones have allowed us to speak across oceans,
but planes have changed our very sense of time and space. Tibet now is barely
a day away, and we can look down on the earth as if we were moonlighting
gods.
It's hard at this point to imagine a world in which Orville and Wilbur Wright had
not made their small experiment a hundred years ago. In a world without flight,
half the people in your neighborhood might not be there. Most of the products
“The Magic of Flight”
By Pico Iyer
2. in your stores would still be in far-off jungles or on distant continents. You'd
receive no airmail, and neither your president nor your next-door neighbor
would be flying off to Europe this week and then Asia over the weekend. Most of
all, your very sense of possibility, of how and where you live your life, would be
radically foreshortened.
Take my life as a somewhat extreme example. When I was a boy in the 1960s,
my family moved to California, where my parents were college professors. In
those days, it was actually cheaper for me to attend my old school in England
and fly back to visit my parents in California three times a year than to go to the
local private school. So, from the time I was 9, my "school bus" took me on a 10-
hour flight over the North Pole to rejoin my classmates.
Nowadays I live in Japan, half a world away from my dentist, my bank, and my
mother; but I know that if my mother falls sick, or if I get a toothache, I can be
back in California tomorrow. (Or, as it happens, several hours ago, thanks to the
international date line.) At times my job as a journalist requires me to be in
Damascus one day, New York the next, California two days later, and Japan the
following evening.
Such constant movement remains a flight of fancy for most people on the
planet, but even the ones who almost never get a chance to take off have a
new sense of openness and space thanks to the mere existence of planes.
Today, doctors in the Australian Outback make house calls by taking to the air,
and the U.S. Navy's Blue Angels electrify 15 million earthbound spectators each
year. Some of our oldest and most cherished myths hardly make sense in the
wake of flight—Odysseus could have gotten home from the Trojan War in 10
hours instead of 10 years, and Huck and Jim could have just taken a puddle
jumper to get to a Free State in the North.
In certain ways, flight has changed our sense of light and dark. With Faust's
frequent flier pass, inevitably, comes Mephistopheles, who has introduced us to
hijackings and fighter planes and the indelible image of two passenger jets
flying into the World Trade Center towers. In the days after that attack, some of
my friends, stranded in New York, had to drive home to California. After
spending nearly a day around my local airport, I flew to O'Hare and walked
through a terminal that was almost deserted. Men who oppose the very speed,
mobility, and rootlessness that planes represent had cunningly used the
machines themselves to bring the whole global order to a standstill.
If many of us have a reflexive fear of flying, it may be because we feel there is
something unnatural, even hubristic, about floating above the clouds and
enjoying an angel's-eye view of the world below. Though traveling on a
3. commercial flight is many times safer than getting in a car to make the same
trip, it's not easy for us to put Icarus out of our minds.
Yet for all these anxieties, and for all our nagging sense that our systems weren't
set up for circling the globe at 550 miles an hour, the sense of space, of speed,
of opportunity the plane has given us has essentially created a brave new
world. Commemorating the pioneers of flight for Time magazine, Microsoft CEO
Bill Gates wrote, "The Wrights created one of the greatest cultural forces since
the development of writing, for their invention effectively became the World
Wide Web of that era, bringing people, languages, ideas, and values together."
In some ways, indeed, they made possible developments like the World Wide
Web and biotechnology, by allowing colleagues from across the globe to meet
at international conferences, on business trips, or at far-flung universities. Stanley
Cohen and Herbert Boyer, for example, met for a midnight snack at a scientific
conference in Honolulu and decided to pool their resources; their work resulted
in a process for cloning DNA and launched the biotech industry. Though boats
were crisscrossing the planet even in Victoria's day, I doubt that the world then
felt so available to many: When my parents left their native India to go to
college in Britain in the 1950s, the voyage by ship took them almost three weeks.
Not long after the bicycle mechanics from Dayton, Ohio, had taken to the air,
Juan Trippe (the name seems propitious) began taking fellow mortals into the
clouds in what he regarded as flying boats, or "Clippers." In 1927, Trippe also
inaugurated international mail service with a flight from Key West south to
Havana. That same year, 25-year-old Charles Lindbergh piloted his Spirit of St.
Louis across the Atlantic and was named Time's first Man of the Year.
"In flying I tasted the wine of the gods," Lindbergh ob- served, and before long
that nectar was made available to more and more of the rest of us. When
Trippe introduced tourist class seats shortly after World War II, British airports were
so put out that they refused to accept any planes with tourist seats (leading to
the takeoff, as it were, of Ireland's Shannon Airport). Plane travel has always
been a force that has reflected and perhaps magnified the gap between the
fortunate and the less fortunate on the globe, some of us babbling away in the
cryptic new language of LAX and JFK while the vast majority of people have still
never seen the world above the clouds. For the privileged, though, planes have
created a whole new universe, with frequent flier miles now almost an
alternative kind of currency and some of us able to recite in our sleep the
postmodern catechism of "stow your tray table in the seat in front of you and
fasten your seat belt low and tight across your lap."
I sometimes wonder, indeed, how plane travel has changed our very notion of
what family is, and community, and home. Our sense of where we belong is
often literally up in the air now because we can be in so many places all at
4. once. Some of us look at modern communications and realize we can live
10,000 miles (or 20 hours) away from the office or our parents or our "home."
Many of us know couples who say good-bye at breakfast and find themselves
by lunchtime in different time zones. One management consultant friend of
mine, long based in Hong Kong, used to go to the airport every morning for his
job and then decide whether to fly around the world or take the bus back into
the city. I found this so hard to believe that he handed over his passport and I
counted 139 border crossings in the previous year. Once every two or three days
he was in a different country, just to fulfill his business obligations.
A few years ago, in fact, I looked at the calendar and realized that, just in the
ordinary run of things (visiting my mother, going on vacations, or taking care of
my job), I spent 40 days of every year either in an airport or in the air: almost six
weeks each year, in short, which, extended across a regular lifetime, could
come close to a decade of my life. Every day a few more people take to the
air, and the lifestyle that is now the condition of a high-flying executive is, slowly,
trickling down to the rest of us. If some of the excitement of living today is
that we in the affluent world can be in Tibet—or Turkey—tomorrow, part of the
poignancy of it is that people in those countries hope (or fear) that they can be
in Las Vegas tonight. Everywhere feels as if it's just around the corner.
A while back, sensing that airports were coming to look more and more like
cities (congregations of people from everywhere, on their way to everywhere
else), I actually went to live for a week or so at a hotel at Los Angeles
International. My feeling was that big global cities were now large
thoroughfares, full of the saris and salwar kameez and veils that, as a boy, I'd
seen only at the airport. Airports, meanwhile, were sprouting all the amenities of
cities. You can find putting greens and microbreweries and adult cinemas in
airports; massage parlors and gymnasiums and chapels. Dallas/Fort Worth
International is larger than the whole of Manhattan.
Still, I was taken aback at exactly how much of a self-contained universe the
airport proved to be. There are 23,000 parking places at LAX. There are fire
stations and an urgent care clinic. There are movie coordinators and
somewhere around 10 different security agencies patrolling the terminals. In
many airports, people have lived full-time—either because they were homeless
and found that they could live most comfortably in a climate-controlled
terminal full of bewildered, friendly strangers (the homeless have been herded
out post-9/11) or because they want to live in a kind of limbo that might be
better than life at home. Desperate Nigerians, for example, have boarded
Lufthansa planes bound for Frankfurt, swallowed their passports en route, and
then, on arrival, been unable (because they have no papers) either to enter
Germany or to return to Nigeria. The $6 a day they are given to live in so-called
5. asylum hotels around the airport is more, they feel, than they could ever earn in
Lagos.
Staying at the airport also gave me a chance to move among people stranded
in that netherworld known as jet lag, a foreign country, as I often think of it, that
no humans had visited till 50 years ago. Now more and more of us spend days
at a time in this altered state in which we're not quite dreaming but not really on
the ground, and all our fears about whether the human body was ever meant
for flying above the weather or climbing up to 12,000 feet in less than two hours
come to the fore. In 1971, a 74-year-old American woman who flew from New
York to Amsterdam and back again, over and over for six months, to protect the
grandson who traveled with her from a custody battle, finally expired of what
doctors could only diagnose as terminal jet lag.
A deeper fear, which most of us confront every time we take the airplane to
Puerto Vallarta or St. Thomas, is that flight changes all the places it goes to, so
that even Bora-Bora now looks in parts like a suburb of Los Angeles. When you
touch down in Tibet, the land that inspired Shangri-La, you are greeted by an
unattractive "Airport Hotel," by a whole makeshift community built in the middle
of the otherwise deserted plateau, and by large numbers of other Americans—
and Japanese and Germans—who've come here to get a break from
Americans or Japanese or Germans. Whole airplane economies grow up that
seem to unsettle the rhythms of communities that had remained unchanged for
centuries (until well into the 20th century, Tibet had not even seen wheeled
transport).
Flight has a strange effect on our priorities, too, just by opening up our sense of
possibility: When I came back from Tibet, I realized I'd been more often to the
Forbidden Kingdom than to the pretty town of Santa Maria, only an hour or so
by car from my "hometown" of Santa Barbara. Flight can make faraway places
seem very close, and close ones very far away (further intensifying the gap
between the haves and the have-nots). And it can also place a great emphasis
on the destination, at the expense of the excitement of the journey: When we
get on a plane in Salt Lake City and arrive in Philadelphia the same day, we can
wonder if we've really left home at all.
Yet the first rule of the modern world is that nothing, once invented, can be
uninvented, and now that flight is a part of many lives, our best response is to
make the most responsible and enjoyable use of it. In James Fallows's 2001 book
Free Flight, for example, the respected journalist foresees a day, not very long
from now, when some of our frustration in getting from A to B can be solved
through a "nationwide air-taxi fleet" of five-seater planes that will be able to get
us anywhere we want to go, within reason, very quickly. At the moment,
because of the hub-and-spoke system favored by the major airlines—and
6. especially because of the congestion that has built up in and around airports—
taking a plane can actually be as time-consuming as driving. Officials at NASA
have noted that cars are just as effective as planes for most trips of up to 400
miles. But if we implement small planes, Fallows suggests, we can truly expand
our horizons. Some enthusiasts speak of 35,000 small planes crisscrossing the skies
and 30 million trips a year within the next decade. Already, they point out, there
are more than 600,000 licensed pilots in America and 10,000 companies have
their own private planes. Plane travel, in fact, is one of life's opportunities that,
relatively speaking, has grown cheaper over the years instead of more
expensive.
A hundred years ago, the Wright brothers blew open our imaginations by daring
to put their dreams to the test; now, a California businessman like Dennis Tito
can pay $20 million to the Russians and find himself spending eight days in
space. Flights to Mars, or other places, seem as possible now as flights to the
moon—or to Lhasa, in fact—might have seemed a hundred years ago. We
have to remake our thinking, our proverbs, and our language to keep up with
our expanding and accelerating sense of possibility. In some ways, what the
early aviators showed us is that the sky is no longer the limit.
7. especially because of the congestion that has built up in and around airports—
taking a plane can actually be as time-consuming as driving. Officials at NASA
have noted that cars are just as effective as planes for most trips of up to 400
miles. But if we implement small planes, Fallows suggests, we can truly expand
our horizons. Some enthusiasts speak of 35,000 small planes crisscrossing the skies
and 30 million trips a year within the next decade. Already, they point out, there
are more than 600,000 licensed pilots in America and 10,000 companies have
their own private planes. Plane travel, in fact, is one of life's opportunities that,
relatively speaking, has grown cheaper over the years instead of more
expensive.
A hundred years ago, the Wright brothers blew open our imaginations by daring
to put their dreams to the test; now, a California businessman like Dennis Tito
can pay $20 million to the Russians and find himself spending eight days in
space. Flights to Mars, or other places, seem as possible now as flights to the
moon—or to Lhasa, in fact—might have seemed a hundred years ago. We
have to remake our thinking, our proverbs, and our language to keep up with
our expanding and accelerating sense of possibility. In some ways, what the
early aviators showed us is that the sky is no longer the limit.