NOM, a kitchen projection system that guides cooks through new recipes, kitchen skills, and meal logistics. Meal planning, grocery ordering and streaming instructional video are all orchestrated by touch from the chef’s illuminated dashboard.
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NOM!
1.
2. After a day where
nothing is sure — you
can come home and
absolutely know that
if you add egg yolks
to chocolate and
sugar and milk, it will
get thick.
Cooking is
such a
comfort.
- Julie & Julia
"
3. Cooking could
save your life
Obesity rates are
inversely correlated with
the amount of time spent
on food preparation.
Time spent cooking
predicts obesity rates
more reliably than female
participation in the labor
force or income.
- Michael Pollan, NYT
"
7. 6628
Lack of
knowledge
of Braun survey
respondents don't
know how to cook.
%
Meal planning
is a pain
ranked grocery
shopping as their
least favorite, most
time-consuming
chore
%
8. Our Question:
How might we help cooks new to
the kitchen, or to a recipe, feel less
intimidated and overwhelmed?
9. What are the gaps in
learning cooking skills and
recipes now?
12. Cookbooks don't teach
techniques or flavor pairings in
sufficient detail
Videos are a good resource
detailed learning, but screens
in the kitchen get messy fast
Planning grocery shopping is a
barrier to cooking
Problems
14. ... that guides cooks through
new recipes, kitchen skills,
and meal logistics
15. How it works
Meal planning
Helps cooks figure out
what to make
suggestions
based on
inventory
Inspiration
outside the
kitchen
complimentary
recipes
Grocery ordering
Orders ingredients
missing from kitchen
Kitchen GPS
Step-by-step, in-depth
instructions
Videos show
techniques
Dashboard with
timers +
temperature
monitors