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Nokia Amazing Everyday - Lumia
1. Nokia – “Amazing Everyday”
First Time Ever TOI Went Live using the
Augmented Reality to Render Video
Streaming of Live News on any
Multimedia Hand Phone
Objective: - Nokia has launched Lumia 800 (Windows OS). The
campaign showed how EASIER, FASTER AND FUNNER this mobile
would be for its user. Theme for the launch “Amazing Everyday”
was communicated through Augmented Reality wherein the
reader had to click the Nokia Amazing logo linked to relevant news
pieces.
Media Vehicles: TOI & AR.