Noa Noa Clothing from http://www.thebohemianwardrobecompany.co.uk

1. AUTUMN/WINTER 2012

2. - A journal On Romance – Issue No. 2
Published
by Noa Noa
Editing, Ar t Direction & Graphic Design
by NOa NOa
This Publication may not be reproduced in whole or in par t
without permission from Noa Noa.
WWW.NOANOA.COM

3. D o n’ t l o o k ba ck ,
l o o k fo r w a r d a n d
b eyo n d !

4. Dress 1-1871-1
Blouse 1-1990-1
4

5. MODERN
ROMANCE
de a r r e a der ,
Welcome to the second issue of Noa Noa’s A Journal This issue also takes you up close with our autumn/
on Romance, our creative platform where we explore winter collection. We take you behind the scenes for
all the facets that define not only our brand but also a glimpse into the making of the collection, and our
the Noa Noa woman. This year has seen some exciting design team share their styling tips and favourite pieces.
new additions to the Noa Noa lifestyle universe: we’ve The autumn collection will hit stores from July until
launched the Noa Noa Atelier collection, a sub-label of September, while the winter collection arrives in stores
premium pieces in modern and beguiling silhouettes. from October, where you will also find all our key
With a nod to current fashion trends, Atelier acts a looks for the Christmas party season.
catalyst for new ideas, all of which you can explore on
the pages of this magazine. Make sure to check out our brand new website www.
noanoa.com, where you can get up close with every
We have also taken another big step in completing part of the Noa Noa universe, explore all our concepts
the Noa Noa universe by including elements from our and check out our new season look books and styles.
store interiors in a new Noa Noa Décor line. From
textiles to cushions and throws and an array of cups, Welcome to Noa Noa,
candlesticks, trays and sculptures, Décor is an impor-
tant part of our aesthetic. We hope that this addition
to the Noa Noa family will help bring Noa Noa’s soul Rol a n d J a r lg a a r d,
into the homes of our customers. Brand Director
5

6. Fashions
fade
Contents —
style is
eternal
8
SOF T FOCU S YVES SAINT LAURENT
French fashion designer
(1936–2008)
12
AU T U M N LOOK S
16
WA R DROB E W IZ A R D
Who needs a personal shopper
when you have Noa Noa?
20
AG E OF I N NOCEN CE
26
H IT L I S T
28
SH A DES OF G R E Y
30
COAT CH EC K
Cover up in winter’s most covetable
outerwear, where military precision
meets softly tailored curves.
32
SECON D SK I N
34
M A K I NG OF

7. 36
DÉCOR
Fill your home with the serene and
welcoming beauty of Noa Noa Décor,
our stunning new interiors line that puts a
contemporary spin on a bohemian lifestyle.
38
W I N TER
Do not
predict
47 the
future
W EL L- H EEL ED —
but
make it
possible
49
9 DR ESSES
ANTOINE DE SAINT-EXUPERY
fransk forfatter
(1883 – 1971)
7
50
PORT R A IT OF A L A DY
54
ATEL I ER
56
B ER L I N
57
PR EC IO U S M E TA L
58
MONOCH ROM E M AG IC
60
A F TER HO U R S
Shine in darkly romantic evening looks that
will take you effortlessly through the winter
party season.

8. SOFT FOCUS
8

9. Blouse 1-1299-1
Necklace 1-1426-1

10. Cardigan 1-1555-1
Necklace 1-1423-1
Shirt 1-1297-1
Trousers 1-1321-1

11. Shirt 1-1238-1
Necklace 1-1386-1
11

12. Bohemian elegance takes centre stage
in the autumn collection, underscored
by vintage-inspired blouses in muted
hues and romantic statement neckla-
ces. Smoulder in billowing chiffon tops
teamed with luxe knits – the perfect
way to do layering on chilly days.
Shirt 1-1217-1
Jumper 1-1635-1
Skirt 1-1350-1
Collar 1-1245-1
Brooch 1-1611-1
12

13. AUTUMN
LOOKS
Dress 1-1479-1
Coat 1-1186-1
Shawl 1-1481-1
Wellies 1-1595-1
Blouse 1-1526-1 Cardigan 1-1393-1
Blazer 1-1349-1 Trousers 1-1319-1 Dress 1-1296-1
Trousers 1-1373-1 Belt 1-1487-1 Jacket 1-1176-1
Scarf 1-1451-1 Scarf 1-1395-1 Belt 1-1609-1
Boots 1-1636-1 Boots 1-1636-1 Boots 1-1636-1
13

14. Shirt 1-1217-1
Dress 1-1383-1 Jacket 1-1693-1
Cardigan 1-1287-1 Trousers 1-1321-1
Bracelet 1-1517-1 Scarf 1-1244-1
Boots 1-1326-1 Boots 1-1636-1
Blouse 1-1342-1
Jacket 1-1531-1 Shirt 1-1297-1
Trousers 1-1319-1 Cardigan 1-1555-1
Necklace 1-1522-1 Trousers 1-1321-1
Bracelet 1-1491-1 Earrings 1-1518-1
Boots 1-1324-1 Boots 1-1636-1

15. Top 1-1255-1
Blouse 1-1238-1
Necklace 1-1426-1
15

16. WARDROBE
WIZARD
Who needs a personal shopper when you have Noa Noa?
Here, our design team share their take on the perfect
capsule wardrobe and give you a head start on the new
season with three chic and wearable outfits. Styled for
work, parties and weekends, they’re on trend, fuss-free
and ready to wear.
16

17. 5.
1.
2.
3.
6.
4.
Country chic
Kick back on weekends in soft and feminine separates that let you dress down in style.
A pair of comfortable, slouchy trousers make a cool alternative to not-so-glamorous tracksuit
bottoms – team them with a floral chiffon shirt, and snuggle up in a warm oversize cardigan
when the mercury drops. Wellies are must for country walks and garden activities: ours have
been given an update with large silk ribbons, making them both functional and pretty.
1. Trousers 1-1373-1 2. Wellies 1-1595-1 3. Cardigan 1-1663-1
4. Shirt 1-1297-1 5. Belt 1-1487-1 6. Scarf 1-1451-1
17

18. 3.
1.
2.
4.
7.
6.
8.
5.
Working hours
Tweed is back in the trend headlines this autumn, and now is the perfect time to introduce
the classic fabric to your work and city wardrobe. Think tailored elegance rather than Miss
Marple, like this sharp, cropped jacket that’s smart without being too formal. Pair it with a
chiffon top and tapered jeans to bring it right up to date and throw on some short biker
boots for edge and practicality.
1. Jacket 1-1349-1 2. Top 1-0471-5 3. Earrings 1-1799-1 4. Boots 1-1636-1
5. Trousers 1-1208-1 6. Bag 1-1619-1 7. Belt 1-1487-1 8. Shirt 1-1299-1
18

19. party
Perhaps Baz Luhrmann’s upcoming re-interpretation of The Great Gatsby is giving fashion
jazz age fever, because pretty pearl-encrusted dresses with a 1920s edge are having quite
the moment. This black number with delicate embroidery ticks all the boxes for the perfect
party frock – and what better shoes to go dancing in than twenties-inspired ankle strap
heels that won’t come flying off mid-shimmy?
2.
3.
1.
4.
1. Bracelets 1-1797-1 2. Dress 1-1306-1 3. Necklace 1-1956-1 4. Shoes 1-1988-1
19

20. Blouse 1-1299-1
20

21. 5.
4.
1.
6. 2.
3.
Age of innocence
Be pale and interesting in delicate cream
lace and intricate eggshell knits.
1. Shirt 1-1238-1 2. Jumper dress 1-1915-1 3. Top 1-1255-1 4. Top 1-0256-8
5. Earrings 1-1518-1 6. Necklace 1-1360-1
21

22. Fashions
fade
—
style is
eternal
YVES SAINT LAURENT
French fashion designer
(1936–2008)
22

23. Scarf 1-1395-1
Jacket 1-1693-1
23

24. Dress 1-1298-1
Bracelet 1-1278-1
Bracelet 1-1385-1
Necklace 1-1520-1
24

25. Cardigan 1-1478-1
Dress 1-1510-1
25

26. Dress 1-1688-1
Cardigan 1-1663-1
Necklace 1-1474-1
Necklace 1-1516-1
26

27. Update your wardrobe
with a pair of softly draped
trousers.
2.
1. 3.
Wrap up on cold autumn
Caramel hues continue days in this oversized ribbed
their winning streak. Work cardigan.
the colour with a chic long
cardigan.
Hit list
Fall in love with this season’s
6. key pieces, chosen by the
Noa Noa design team.
4.
Raw finish: take the new
season skinny biker trouser
for a spin.
5.
The timeless black Atelier
wool coat gets a statement
update with an embellished Cut a beautiful silhouette
neckline. in this stunning column
gown from the new Atelier
collection.
1. Cardigan 1-1722-1 2. Trousers 1-1321-1 3. Cardigan 1-1663-1
4. Dress 1-1754-1 5. Trousers 1-1304-1 6. Coat 1-1753-1
27

28. 3.
1.
2.
4.
Shades of grey
Make grey your new go-to staple. Sheer fabrics and
frilly necklines take dove grey and slate to new heights.
5.
7.
6.
1. Dress 1-1403-1 2. Trousers 1-1340-1 3. Brooch 1-1781-1 4. Wellies 1-1595-1
5. Blouse 1-1307-1 6. Blouse 1-1546-1 7. Leggings 1-1616-1
28

29. 9.
10.
8.
13.
11.
12.
14.
15.
8. Blouse 1-1238-1 9. Scarf 1-1252-1 10. Boot 1-1324-1 11. Earrings 1-1242-1 12. Trousers 1-1303-1
13. Cardigan 1-1477-1 14. Blouse 1-1506-1 15. Tunic 1-1342-1
29

30. 3.
2.
1.
4. 5.
COAT CHECK
1. Coat 1-1894-1 2. Jacket 1-1179-1 3. Coat 1-1194-1 4. Jacket 1-1186-1 5. Coat 1-1176-1
30

31. Jacket 1-1925-1
Knitted blouse 1-1731-1
Trousers 1-1736-1
Boots 1-1951-1
31

32. Dress 1-1850-1
Belt 1-1907-1
Shoes 1-1988-1
32

33. Second skin
Supple leather lends a tough and timeless edge to feminine wardrobe staples.
Pair with romantic prints and homespun knits for a gorgeous play on texture.
2.
6.
3.
4.
7.
1.
5.
1. Dress 1-1497-1 2. Bag 1-1620-1 3. Blazer 1-1690-1 4. Bracelet 1-1491-1
5. Trousers 1-1691-1 6. Gloves 1-1564-1 7. Clutch 1-1621-1
33

34. Blouse 1-1198-1
Skirt 1-1294-1
Scarf 1-1451-1
Belt 1-1487-1
Boots 1-1326-1

35. Making of
Go behind the scenes in the making of the Noa Noa autumn/winter 2012
collection, where a beautiful antique Victorian skirt from a flea market
ended up becoming an inspiration for one of this season’s key pieces.
Today, with the birth of fashion reality TV and shows pieces such as old buttons and handmade embroidery at
like Project Runway and The Cut, it seems as if fashion vintage fairs and flea markets in San Francisco, when they
designers can whip up finished collections in a couple of stumbled upon a 100-year-old black skirt with beautiful
days. But in actual reality, the process is a lot longer and strips of lace.
– thankfully – a lot more meticulous. So what really goes
on behind the scenes in the making of a collection, from It is sometimes hard to say what it is about a certain
initial vision to the clothes that hang on Noa Noa’s store object that feeds your imagination, but that sweeping skirt
rails? To put the timeline into perspective, became the focal and mood-defining
this season’s offerings – which grace these point for the collection. Who was the
pages – were already underway in August woman who had originally worn it? If
last year. The fashion industry always she had been alive today, what would
suffers from seasonal jet lag: magazine the rest of her wardrobe have looked
editors work on the Christmas issue like? Perhaps her great-grandchildren
in the middle of summer, and most had found it in an attic and styled it
brands sketch collections almost a with modern pieces? These were
year ahead of the time they arrive in just some of the thoughts our design
stores. team had in mind when they next
sat down to sketch the entire col-
The point of departure for any lection, after which the patterns
collection is always a fascination were sent off to our factories while
with a theme or an object, how- our buying department sourced
ever abstract. It can be a tiny the best fabrics for each style. The
scrap of material, a painting, a long skirt inspired by the Victo-
sculpture or perhaps an ar- rian floor-length piece was pro-
chive piece from an eighties duced in ramie, a natural textile
Noa Noa collection that will that resembles linen. Handmade
capture the design team’s lace details were added in
imagination and inspire cotton, made by a factory that
their creativity. In the case specializes in lace. But by the
of the autumn/winter 2012 time the samples arrived at
collection, two major themes our head office in Denmark in
A thing of beauty: the
popped up in the first brainstorm- 100-year-old Victorian skirt
early December for the first fitting
ing meeting: a nostalgic mood and antique, that inspired the collection. sessions with our in-house models – an
ethnic details. And once you have that first gut important stage where we make any adjust-
feeling, the next phase becomes much more tangible ments before the final production – the design team
and exciting. Rather than go straight back to the desk to were already thinking and dreaming about next season’s
start drawing, the design team always go on an educational collection. So what caught their eye for spring/summer
‘school trip’. This time, they were hunting for inspirational 2013? You’ll just have to wait and see.
35

36. 36

37. Décor
Fill your home with the serene and welcoming beauty of Noa Noa Décor,
our stunning new interiors line that puts a contemporary spin on
a bohemian lifestyle.
Ever since Noa Noa was launched in 1981, we’ve always Décor perfectly captures the Noa Noa spirit, referencing
strived to embody a warm and relaxed aesthetic that hits Parisian brocante with the clean beauty of Scandinavian
all the high notes of effortless femininity. And anyone who design. Vintage meets modern in beautiful jacquard cushions
has been to our stores knows that the shop interiors are in faded colours and jade green throws printed with ornate
an important and organic part of that philosophy. Tranquil swirls – the perfect bedroom centrepiece. From handmade
and inviting, they are filled with unique and romantic vintage candlesticks to divine Christmas decorations, the collection is
pieces, from one-of-a-kind vases to quirky old bottles and dotted with dreamy objects that will infuse your home with
old pewter trays. And this year, with the launch of Noa Noa bohemian warmth. Mixing nostalgia and fresh ideas, Décor is
Décor, we’re finally bringing key elements from our store in- both feminine and tough – with all the romance of the Noa
teriors and the Noa Noa lifestyle all the way into your home. Noa universe.
4.
1.
3.
5.
2.
8.
6. 10.
9.
7.
1. Carpet 3-0063-1 2. Tray 3-0062-1 3. Cup and Saucer 3-0122-1 4. Vase 3-0099-1 5. Figure 3-0131-1 6. Cover 3-0117-1
7. Box cushion 3-0066-1 8. Hurricane 3-0065-1 9. Vase 3-0051-1 10. Candle holder 3-0057-1
37

38. Cardigan 1-1752-1
Shirt 1-1716-1
38

39. WINTER
39

40. Do not
predict
the future
—
but
make it
possible
ANTOINE DE SAINT-EXUPERY
French author
(1883 – 1971)
40

41. Dress 1-1721-1
Necklace 1-1793-1
41

42. Scarf 1-1451-1
Blouse 1-1848-1
Skirt 1-1867-1
42

43. 43

44. Jumper dress 1-1915-1
44

45. Dress 1-1874-1
Cardigan 1-1784-1
45

46. Ballerinas 1-1983-1
46

47. 1.
3.
4.
2.
Well-heeled
Slip on a pair of dainty ballerinas or join the biker boot brigade
– either way, you’ll be stepping into autumn in style.
6.
5.
7.
1. Shoe 1-1325-1 2. Boot 1-1636-1 3. Shoe 1-1988-1 4. Boot 1-1326-1 5. Boot 1-1989-1 6. Boot 1-1324-1 7. Boot 1-1951-1
47

48. Dress 1-1510-1
Jacket 1-1179-1
Necklace 1-1405-1
Belt 1-1490-1
Boots 1-1326-1

49. 2.
9
1.
dresses
3.
4.
1. 1-1359-1 2. 1-1510-1 3. 1-1361-1 4. 1-1236-1
9.
5. 1-1351-1 6. 1-1293-1 7. 1-1298-1
8. 1-1283-1 9. 1-1296-1
8.
5.
7.
49
6.

50. PORTRAIT
OF A LADY
Fill your Christmas wish list with sumptuous dark
looks in velour and jacquard, inspired by the
opulent Renaissance palette. Mix in the warmth
of wool and leather with dabs of dusty whites
for a heavenly look.
Shirt 1-1716-1
T-shirt 1-1309-4
Trousers 1-1732-1
Necklace 1-1802-1
Shoes 1-1988-1
Jumper 1-1745-1
Shirt 1-1930-1
Jacket 1-1969-1
T-shirt 1-0252-7 Trousers 1-1838-1
Dress 1-1929-1 Necklace 1-1955-1
Necklace 1-1956-1 Bracelet 1-1797-1
Boots 1-1989-1 Boots 1-1951-1
50

51. Knitted top 1-1731-1 1-1
51

52. Top 1-0176-9
Shirt 1-1806-1
52

53. Shirt 1-1716-1
Cardigan 1-1722-1 Dress 1-1847-1
Trousers 1-1737-1 Necklace 1-1955-1
Necklace 1-1956-1 Cardigan 1-1784-1
Boots 1-1989-1 Shoes 1-1988-1
Top 1-1758-1
Jacket 1-1953-1 Dress 1-1868-1
Skirt 1-1922-1 Scarf 1-1822-1
Brooch 1-1963-1 Necklace 1-1759-1
Bracelet 1-1946-1 Bracelet 1-1797-1
Shoes 1-1988-1 Boots 1-1989-1
53

54. Coat 1-1753-1
54

55. ATelier
This season sees the debut of Atelier, Noa Noa’s new premium capsule collection. From the perfect coat to crisp, ankle-
grazing trousers and artisan knits, Atelier is a strong and gorgeous reinterpretation of the bohemian spirit of the Noa Noa
universe and its signature craftsmanship, filled with elegant and contemporary tailoring you’ll love for years to come.
T-shirt 1-0252-7
Vest 1-1918-1 T-shirt 1-0252-7
Cardigan 1-1783-1 Blouse 1-1872-1
Trousers 1-1763-1 Leather skirt 1-1787-1
Belt 1-1907-1 Bracelet 1-1761-1
Ballerinas 1-1983-1 Ballerinas 1-1983-1
Top 1-1312-4 Blouse 1-1755-1 T-shirt 1-0252-7
Top 1-1789-1 Jacket 1-1913-1 Vest 1-1918-1
Leather trousers 1-1786-1 Trousers 1-1736-1 Cardigan 1-1783-1
Blazer 1-1819-1 Earrings 1-1760-1 Dress 1-1754-1 Trousers 1-1763-1
Ballerinas 1-1983-1 Ballerinas 1-1983-1 Bracelet 1-1803-1 Belt 1-1907-1
55

56. Berlin Café am N
euen See
Culture, shopping and culinary delights
– Berlin has it all. Here, Noa Noa’s Berlin
store managers share their inside tips for
the perfect weekend getaway.
Andrea Lehwald, Franziska Kuczmera ,
Kreuzbe
Noa Noa in Berlin-Steglitz. Noa Noa in Bleibtreau. rg
CULTURE “Take the 100 bus route CULTURE “Make a note to visit
from Zoo to Alexanderplatz. You’ll Reichstag, the seat of Germany’s
see several of the city’s most famous parliament. During the Cold War, the
sights along the way. On Tuesdays, building was part of West Berlin, and Winterfeldtplatz and
enjoy lunch and a Berlin Philharmonic the Berlin Wall ran directly behind Ludwigkirchplatz.”
concert in the foyer of the Philhar- Reichstag. For art, check out the
monie at 1pm.” Nationalgalerie.” FOOD “Café am Neuen See by Char-
lottenburg is gorgeous – not just for
COOL AREAS “The area around COOL AREAS “Kreuzberg – Berlin’s the food, but for the view. Another
Friedenau is filled with lots of cool most multi-cultural city quarter, where great place for eating and dancing is
cafes and one-of-a-kind shops.” the Orient meets the bourgeois Clärchens Ballhaus in the former East
architecture of the 1800s, and the Berlin. The venue is quintessential
FOOD “For Italian, you can’t beat streets are buzzing with cool bars and Berlin and has withstood World War
Trattoria del Corso in Friedenau. second-hand shops. Charlottenburg is II and the DDR – and the beautiful
They have the best pizza in town.” also worth a visit to experience building is still swinging.”
56

57. PRECIOUS
METAL
Dazzle in heirloom-inspired jewellery or opt for
delicate bead pieces with an antique feel.
3.
1.
2
5.
4.
6.
8.
7.
1. Ring 1-1804-1 2. Necklace 1-1357-1 3. Bracelet 1-1822-1 4. Brooch 1-1424-1 5. Bracelet 1-1281-1
6. Necklace 1-1423-1 7. Hair Brace 1-1901-1 8. Earrings 1-1760-1
57

58. Shirt 1-1869-1
Skirt 1-1740-1
58

59. 2.
1. 3.
Monochrome magic
5.
4. 6.
7.
8. 9. 10.
1. Cardigan 1-1777-1 2. Skirt 1-1923-1 3. Shirt 1-1919-1 4. Top 1-1388-3 5. Scarf 1-1902-1 6. Hat 1-1889-1
7. Cardigan 1-1900-1 8. Skirt 1-1807-1 9. Dress 1-1762-1 10. Skirt 1-1867-1
59

60. Top 1-1743-1 Top 1-1852-1
Cardigan 1-1900-1 Skirt 1-1857-1
Trousers 1-1927-1 Necklace 1-1778-1
Ballerinas 1-1983-1 Shoes 1-1988-1
Shoe 1-1988-1
AFTER HOURS
Shine in darkly romantic evening looks that will take Bag 1-1429-1
you effortlessly through the winter party season.
60

61. Tunic 1-1882-1
Leggings 1-1886-1
Necklace 1-1759-1 Dress 1-1850-1
Bag 1-1952-1 Belt 1-1907-1
Shoes 1-1988-1 Shoes 1-1988-1
Hair clip 1-1615-1
Top 1-1884-1
61

62. Customer Service
AUSTR ALIA /B aden NE W ZE AL AN D
+61 731 391 222 Wür t tember g +64 4 499 6330
+49 177 392 1107
AUSTR IA NORWAY
+49 172 9 0 0 6820 /NRW +47 22 43 02 0 0
+49 211 544 180 77
B ELG I U M SPAIN
+32 52 31 67 34 /Hessen, Sa ar land +34 63 857 6593
& R heinland - P falz
C ANADA +49 211 544 180 77 SWEDEN
+1 514 287 9494 +46 864 10 0 70
/NORTH & E AST
DEN MAR K +49 40 410 0 475 60 SWIT ZER L AN D
+45 36 99 30 66 +41 31 312 35 66
G R EECE
FINL AND +30 21 0 664 0517 U K /IR EL AND
+358 20 779 0 650 +44 207 2476 265
HOLL AND
FR ANCE +31 345 756 385 OTHER
+33 148 03 24 96 COU NTR IES
ITALY +45 36 99 30 0 0
G ER MANY +39 0183 666 725
/B ayer n
+49 172 9 0 0 6820
‘Like’ us on Facebook
Join the Noa Noa family on Facebook to receive all the latest updates on sales,
special promotions and competitions. Stay in the know with our official page
for exclusive videos from our campaign shoots and get the inside scoop on our
store openings across the globe. You’ll also get sneak peeks of the gorgeous
new season offerings and all the latest looks from our womenswear, Noa Noa
Miniature and Décor collections. We hope to see you online soon!
www.facebook.com/NoaNoaOfficial

63. Thank you for now.
We look forward to seeing
you again!

64. Nyr upga ard, K rogenber g vej 15A , DK-3490 Kvis tga ard, Denmar k
w w w.facebook .com /noanoaof f icial
w w w.noanoa .com
64