This document outlines a marketing plan targeting new parents aged 35-45 and young adults aged 22-30. The plan proposes using a social media and mobile app along with a website and online advertising like search engine optimization, pay per click ads, social media, and mobile ads. Success will be measured over time and the goals are to increase pharmacy sales, back to school shopping, and cold and flu medicine for the seasonal months. The total yearly budget proposed is $118,560 to be allocated across SEO, PPC, social media, mobile, and inbound marketing channels.