Mazda is a Japanese automaker founded in 1920 that developed the rotary engine in the 1960s. Recently, Mazda created a hybrid minivan that can run on hydrogen or gasoline. Mazda faces challenges with brand quality and awareness due to many competitors. Goals are to increase brand loyalty through targeting a smaller elite market using social media. Having a large online presence on multiple social media channels like Facebook, Twitter, YouTube, and blogs allows Mazda to engage customers, build relationships, and avoid being forgotten. Success will be measured by engagement metrics across platforms with ongoing campaigns peaking in summer and winter.