The standards require staff to submit at least 3 stories per week to community publications, write 1 story weekly for The Hub, and make 2 successful media pitches each week. Staff must also consistently update the OneDrive pitch list in full, submit a weekly standards checklist, schedule 3 tweets per team member on @DallasISDMedia, visit 1 school per week, and practice being timely while adhering to Dallas ISD policies.