This document discusses the need to move beyond traditional advertising metrics and instead focus on measuring relevance and engagement with consumers. It advocates connecting how brand communications can meet consumer needs and interests at different moments in their lifecycle. A new measurement framework is proposed that profiles opportunity moments, the consumer context, and aligns brand and customer goals. Metrics would holistically assess attitudinal, behavioral and experiential factors. The goal is to facilitate customer-brand experiences that benefit both parties.
New media refers to various forms of electronic communication enabled by computers, including presentations, videos, and slideshows. The document discusses using blogger to display work online, and tools like Slideshare and Prezi to embed presentations. It also explains using a video camera and tripod to film footage, Premier Pro to edit videos, YouTube to upload finished videos, and Photoshop to design packaging and advertisements. These various technologies allow for creating and sharing content in interactive digital formats.
This document discusses different forms of new media that can be used to display work online. It describes tools like Blogger, Slideshare, Prezi, video cameras, tripods, Premier Pro, YouTube, and Photoshop. Blogger allows creating online blogs to display research and production work. Slideshare and Prezi can be used to embed PowerPoint presentations. A video camera and tripod were used to film a music video. Premier Pro was used to edit video footage. YouTube is used to upload finished videos. Photoshop allows altering photos for things like advertisements.
File transfer and file sharing allow users to move and access files across devices and with other users. Files can be transferred by moving physical storage media, sending files over telecommunications networks, or using file hosting servers. Without these technologies, files would need to be copied manually in order to be shared or transferred between systems.
This document discusses the need to move beyond traditional advertising metrics and instead focus on measuring relevance and engagement with consumers. It advocates connecting how brand communications can meet consumer needs and interests at different moments in their lifecycle. A new measurement framework is proposed that profiles opportunity moments, the consumer context, and aligns brand and customer goals. Metrics would holistically assess attitudinal, behavioral and experiential factors. The goal is to facilitate customer-brand experiences that benefit both parties.
New media refers to various forms of electronic communication enabled by computers, including presentations, videos, and slideshows. The document discusses using blogger to display work online, and tools like Slideshare and Prezi to embed presentations. It also explains using a video camera and tripod to film footage, Premier Pro to edit videos, YouTube to upload finished videos, and Photoshop to design packaging and advertisements. These various technologies allow for creating and sharing content in interactive digital formats.
This document discusses different forms of new media that can be used to display work online. It describes tools like Blogger, Slideshare, Prezi, video cameras, tripods, Premier Pro, YouTube, and Photoshop. Blogger allows creating online blogs to display research and production work. Slideshare and Prezi can be used to embed PowerPoint presentations. A video camera and tripod were used to film a music video. Premier Pro was used to edit video footage. YouTube is used to upload finished videos. Photoshop allows altering photos for things like advertisements.
File transfer and file sharing allow users to move and access files across devices and with other users. Files can be transferred by moving physical storage media, sending files over telecommunications networks, or using file hosting servers. Without these technologies, files would need to be copied manually in order to be shared or transferred between systems.
E-mailing allows users to digitally send and securely store messages and files. IRC (Internet Relay Chat) enables live global discussions among unlimited users through clients connected to servers. Discussion boards are online message boards where users can post questions and answers. Mobile social networks allow connection through apps on devices anywhere. Social networking groups individuals online, most popularly on the internet, to communicate worldwide.
This document discusses record labels, their history and purpose. It explains that there are two main types of record labels: independent labels that are not backed by large corporations, and major labels that are owned by large parent companies. Most artists start their careers on independent labels. The document also discusses copyright, explaining that record labels hold the exclusive rights to copy and distribute artists' music, and that unauthorized copying would be considered piracy.
Account management involves following best practices to minimize security breaches and safeguard personal data. It requires entering a username and password to access networks like schools or platforms online. Without these credentials, personal information and privacy could be easily compromised. Active Directory automatically connects users to centralized network resources and security directories to enable easy access to data across environments. DNS allows users to access websites and internet domains through common names instead of long addresses, acting as the internet's naming system.
Lip syncing helps show that an artist can sing by imitating what's happening in a song on screen. Split screen effects can make a video look good by showing the same person in the same place twice. Stop motion techniques allow freezing frames of video to make movements look mechanical like clockwork and change the pace of clips to match music. Learning various editing techniques like stop motion and split screen gave ideas for additional elements in music videos like moving cameras in different ways.
The document analyzes a magazine advertisement poster for the Kaiser Chiefs concert. The black and white poster displays the band members' names in different sized fonts, with the band name as the largest to emphasize their importance. It also features the album title. The poster design matches the album cover art to create consistency for customers. The reflection notes that effective advertisements don't need much text and that simple designs focusing on the artists can be impactful.
The document discusses and analyzes two indie rock music videos - "Ruby" and "Never Miss a Beat". It finds that both videos convey messages through their fast-paced movements and symbolic elements. For "Ruby", the construction of a town represents building a relationship, while "Never Miss a Beat" suggests kids today don't get a proper education. Both videos feature the artists in everyday clothing to portray them as normal people expressing their experiences. Musical instruments shown help establish the videos' indie rock genre.
The genre of the album is meant to be indie rock based on its cover showing ordinary men hanging out, similar to albums by The Smiths and Kaiser Chiefs. The front cover focuses on the main artist to identify who performed the music, which could be about lost love based on the fading pink color. While the title is concealed on the front, it is prominently displayed on the back to emphasize that the songs are by these artists. Brown initials are burnt onto the back cover, possibly indicating the type of different songs on the album compared to the front.
The document discusses different theories seen in Lady Gaga's music video for "Telephone" including:
1) Narcissism is portrayed through Gaga's revealing clothing and intimate dance routine showing confidence in her body.
2) Intertextual referencing is shown through credits mimicking a movie format and text similar to "Jackie Brown". Beyonce's nickname "Honey Bee" references "Pulp Fiction".
3) Elements are directly taken from "Kill Bill" such as the "pussy wagon" car, though the director said the video wasn't meant to mirror "Kill Bill". A killing spree also mirrors a Quentin Tarantino film.
The document discusses several theories that are present in Lady Gaga's music video for "Telephone" including narcissism, intertextual referencing, homage, and bricolage. Narcissism is shown through Gaga's revealing clothing and intimate dance routine. Intertextual referencing is demonstrated through similarities to movie credits and the film Jackie Brown. Homage is paid through the use of a car from Kill Bill, though the director said the video was not meant to mirror Kill Bill. Bricolage involves borrowing from other media, like Gaga using poison to challenge gender stereotypes.
History of the cinema's technological developmentsConnorJohnAdkins
The document summarizes the history of cinema technology from 1895 to the 2000s. Key developments include the creation of the first portable camera in the late 19th century, motorized cameras in 1912, larger movie palaces in 1913, color film in 1929, the introduction of television in the 1950s, and digital 3D projection replacing earlier 3D film systems in the late 2000s. Smell-O-Vision, an unsuccessful 1960 system to project smells related to on-screen action, is also mentioned.
Certificate ratings provide guidelines for classifying films based on their content. Films are rated U, PG, 12A, 15, or 18 depending on the extent of bad language, sexual content, violence, horror and drug usage. A murder mystery film would likely receive a PG, 12A or 15 rating depending on how graphically any violent scenes are depicted. The ratings aim to help determine what age groups can view different types of content.
The history of the murder mystery genre in film has evolved over the decades from the 1900s to present day. Early silent films featured simplistic mysteries, while 1940s-50s films grew darker and more violent. The 1960s-70s saw updates of classic novels and period pieces set in the 1930s-40s. From the 1980s on, neo-noir and psycho-thriller styles emerged, with more complex plots, international settings, and fast-paced action sequences. The changing nature of audiences required more intricate mysteries to avoid predictability.
The document analyzes and summarizes the micro elements and cinematography techniques used in the opening shots of a film. It describes the setting as late 1800s London based on images of St. Paul's Cathedral and lack of electrical lighting. Various shots are described as long shots, close ups, medium shots, and extreme long shots to set the scene, show characters and props, and give a sense of the landscape and era. Camera angles and movements like low angle, eye level, track, and zoom are also analyzed for the perspective and feeling they convey.
The history of the murder mystery genre in film can be broken into four periods: 1900s-1940s which saw the earliest films based on books like Sherlock Holmes; 1940s-1950s where films grew darker and more violent; 1960s-1970s brought modern updates and period pieces as well as science fiction influences; and 1980s to present saw the emergence of neo-noir, psycho-noir, and LA police detective stories set in the 1930s-1950s with a harder edge.
This document summarizes the British Board of Film Classification (BBFC) rating guidelines for various age ratings (U, PG, 12A, 15, 18) in terms of language, sexual content, violence, horror, and drug usage depictions allowed. It notes that mild language and violence are permitted for U and PG ratings, with increasing restrictions on strong language, sexual/nude content, violence and horror depictions for higher age ratings of 12A and 15. An 18 rating is specified as only for adult viewers and may contain very strong depictions of violence, language, sexual content and drug usage that do not promote or encourage misuse. A murder mystery film could potentially receive a PG, 12A or 15 rating depending
The document analyzes the micro elements in the opening of a film set in late 1800s/early 1900s London. It examines the cinematography, props, costumes, facial expressions, and pacing of various shots. The shots include a long shot of St. Paul's Cathedral, a close up of a man holding a weapon, police in discussion, a man throwing open doors, an extreme long shot of the landscape, and an extreme close up of a man running at night. The diegetic sounds include footsteps, carriage wheels, horses neighing, and clicking guns while the non-diegetic music builds tension from a slow start to an epic fast pace.
E-mailing allows users to digitally send and securely store messages and files. IRC (Internet Relay Chat) enables live global discussions among unlimited users through clients connected to servers. Discussion boards are online message boards where users can post questions and answers. Mobile social networks allow connection through apps on devices anywhere. Social networking groups individuals online, most popularly on the internet, to communicate worldwide.
This document discusses record labels, their history and purpose. It explains that there are two main types of record labels: independent labels that are not backed by large corporations, and major labels that are owned by large parent companies. Most artists start their careers on independent labels. The document also discusses copyright, explaining that record labels hold the exclusive rights to copy and distribute artists' music, and that unauthorized copying would be considered piracy.
Account management involves following best practices to minimize security breaches and safeguard personal data. It requires entering a username and password to access networks like schools or platforms online. Without these credentials, personal information and privacy could be easily compromised. Active Directory automatically connects users to centralized network resources and security directories to enable easy access to data across environments. DNS allows users to access websites and internet domains through common names instead of long addresses, acting as the internet's naming system.
Lip syncing helps show that an artist can sing by imitating what's happening in a song on screen. Split screen effects can make a video look good by showing the same person in the same place twice. Stop motion techniques allow freezing frames of video to make movements look mechanical like clockwork and change the pace of clips to match music. Learning various editing techniques like stop motion and split screen gave ideas for additional elements in music videos like moving cameras in different ways.
The document analyzes a magazine advertisement poster for the Kaiser Chiefs concert. The black and white poster displays the band members' names in different sized fonts, with the band name as the largest to emphasize their importance. It also features the album title. The poster design matches the album cover art to create consistency for customers. The reflection notes that effective advertisements don't need much text and that simple designs focusing on the artists can be impactful.
The document discusses and analyzes two indie rock music videos - "Ruby" and "Never Miss a Beat". It finds that both videos convey messages through their fast-paced movements and symbolic elements. For "Ruby", the construction of a town represents building a relationship, while "Never Miss a Beat" suggests kids today don't get a proper education. Both videos feature the artists in everyday clothing to portray them as normal people expressing their experiences. Musical instruments shown help establish the videos' indie rock genre.
The genre of the album is meant to be indie rock based on its cover showing ordinary men hanging out, similar to albums by The Smiths and Kaiser Chiefs. The front cover focuses on the main artist to identify who performed the music, which could be about lost love based on the fading pink color. While the title is concealed on the front, it is prominently displayed on the back to emphasize that the songs are by these artists. Brown initials are burnt onto the back cover, possibly indicating the type of different songs on the album compared to the front.
The document discusses different theories seen in Lady Gaga's music video for "Telephone" including:
1) Narcissism is portrayed through Gaga's revealing clothing and intimate dance routine showing confidence in her body.
2) Intertextual referencing is shown through credits mimicking a movie format and text similar to "Jackie Brown". Beyonce's nickname "Honey Bee" references "Pulp Fiction".
3) Elements are directly taken from "Kill Bill" such as the "pussy wagon" car, though the director said the video wasn't meant to mirror "Kill Bill". A killing spree also mirrors a Quentin Tarantino film.
The document discusses several theories that are present in Lady Gaga's music video for "Telephone" including narcissism, intertextual referencing, homage, and bricolage. Narcissism is shown through Gaga's revealing clothing and intimate dance routine. Intertextual referencing is demonstrated through similarities to movie credits and the film Jackie Brown. Homage is paid through the use of a car from Kill Bill, though the director said the video was not meant to mirror Kill Bill. Bricolage involves borrowing from other media, like Gaga using poison to challenge gender stereotypes.
History of the cinema's technological developmentsConnorJohnAdkins
The document summarizes the history of cinema technology from 1895 to the 2000s. Key developments include the creation of the first portable camera in the late 19th century, motorized cameras in 1912, larger movie palaces in 1913, color film in 1929, the introduction of television in the 1950s, and digital 3D projection replacing earlier 3D film systems in the late 2000s. Smell-O-Vision, an unsuccessful 1960 system to project smells related to on-screen action, is also mentioned.
Certificate ratings provide guidelines for classifying films based on their content. Films are rated U, PG, 12A, 15, or 18 depending on the extent of bad language, sexual content, violence, horror and drug usage. A murder mystery film would likely receive a PG, 12A or 15 rating depending on how graphically any violent scenes are depicted. The ratings aim to help determine what age groups can view different types of content.
The history of the murder mystery genre in film has evolved over the decades from the 1900s to present day. Early silent films featured simplistic mysteries, while 1940s-50s films grew darker and more violent. The 1960s-70s saw updates of classic novels and period pieces set in the 1930s-40s. From the 1980s on, neo-noir and psycho-thriller styles emerged, with more complex plots, international settings, and fast-paced action sequences. The changing nature of audiences required more intricate mysteries to avoid predictability.
The document analyzes and summarizes the micro elements and cinematography techniques used in the opening shots of a film. It describes the setting as late 1800s London based on images of St. Paul's Cathedral and lack of electrical lighting. Various shots are described as long shots, close ups, medium shots, and extreme long shots to set the scene, show characters and props, and give a sense of the landscape and era. Camera angles and movements like low angle, eye level, track, and zoom are also analyzed for the perspective and feeling they convey.
The history of the murder mystery genre in film can be broken into four periods: 1900s-1940s which saw the earliest films based on books like Sherlock Holmes; 1940s-1950s where films grew darker and more violent; 1960s-1970s brought modern updates and period pieces as well as science fiction influences; and 1980s to present saw the emergence of neo-noir, psycho-noir, and LA police detective stories set in the 1930s-1950s with a harder edge.
This document summarizes the British Board of Film Classification (BBFC) rating guidelines for various age ratings (U, PG, 12A, 15, 18) in terms of language, sexual content, violence, horror, and drug usage depictions allowed. It notes that mild language and violence are permitted for U and PG ratings, with increasing restrictions on strong language, sexual/nude content, violence and horror depictions for higher age ratings of 12A and 15. An 18 rating is specified as only for adult viewers and may contain very strong depictions of violence, language, sexual content and drug usage that do not promote or encourage misuse. A murder mystery film could potentially receive a PG, 12A or 15 rating depending
The document analyzes the micro elements in the opening of a film set in late 1800s/early 1900s London. It examines the cinematography, props, costumes, facial expressions, and pacing of various shots. The shots include a long shot of St. Paul's Cathedral, a close up of a man holding a weapon, police in discussion, a man throwing open doors, an extreme long shot of the landscape, and an extreme close up of a man running at night. The diegetic sounds include footsteps, carriage wheels, horses neighing, and clicking guns while the non-diegetic music builds tension from a slow start to an epic fast pace.