Delivering a better understanding of innovation through a patent lens

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Nigel Swycher, CEO
15 May 2018
Delivering a better understanding of
innovation through a patent lens

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PATENTS
… tell the story of human
invention

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and are the largest library of scientific
information in the world

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Disruptive technology
The object of my invention is the production of a safe,
simple, and cheap road locomotive, light in weight,
easy to control , and possessed of sufficient power to
overcome any ordinary inclination.
George Selden
US 549160, Nov 5 1895

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Smartphone Wars

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The challenge is to convert this data into
actionable insight
The automotive sector is one of the
largest contributors to the global patent
system

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Automotive has always been high tech
▸2x growth since 2000
▸OEMs and suppliers own
over 400,000 patents
▸Trend will continue
Growth inOEM andTier 1s
patenting. Source: Cipher

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Selected OEMs andTier 1s
Group Patents
Toyota 82,968
VW 22,781
GM 18,172
FCA 4,744
Bosch 48,317
Denso 44,227
▸Toyota, Bosch and Denso ahead of IBM
▸All are in theTop 50 out of 1m
Aggregate portfolio, May 2018.
Source: Cipher

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This level of protection comes at a high
cost
Aggregate cost of obtaining and
maintaining selected global portfolios over
the last 10 years.
Source: Cipher

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The challenge is to convert this data into
actionable insight

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Create a taxonomy of automotive technologies
▸ ADAS and autonomous
▸ Electrification and Hybrid
▸ Internal combustion engine
▸ Transmission and driveline
▸ Mobility and connectivity
▸ Safety and body
▸ Steering, breaking and suspension

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Create a taxonomy of automotive technologies
▸ ADAS and autonomous
▸ Electrification and Hybrid
▸ Internal combustion engine
▸ Transmission and driveline
▸ Mobility and connectivity
▸ Safety and body
▸ Steering, breaking and suspension
▸ ADAS and autonomous
▸ ADAS and components
▸ Braking and acceleration assistance
▸ Communication
▸ Detection and warning
▸ Driver monitoring
▸ Parking
▸ Steering assistance

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Map patents onto technologies
▸Answers the entry level question of
who’s doing what?
Source: Cipher Automotive, selected ADAS and
Autonomous for selected European OEMs

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How better understanding of
innovation helps
How a better understanding of innovation
helps

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R&D use all available competitive
intelligence
▸Patents come with
technical specifications
US9682609 US9862290 US
20170101032
Source: Your guide to autonomous
driving through a patent lens, Just Auto,
April 2018

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Acquisitions from outside the sector
▸Purchase price of $15.3bn
▸Primary asset is the
technology

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Increased investment in start-ups
Ford is investing in Desktop Metal, a 3-D
printing start-up
• The automaker is leading a $65 million investment in
Desktop Metal, a 3-D printing start-up
• Ford Motor CTO Ken Washington has joined the board
of Desktop Metal.
• ING predicts that by 2060, half of all manufactured
goods will be printed.

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Increased investment in start-ups
Ford is investing in Desktop Metal, a 3-D
printing start-up
• The automaker is leading a $65 million investment in
Desktop Metal, a 3-D printing start-up
• Ford Motor CTO Ken Washington has joined the board
of Desktop Metal.
• ING predicts that by 2060, half of all manufactured
goods will be printed.

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Collaborations where patents are
currency
▸Telematics, infotainment,
safety systems as well as
cloud

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Licensing as cars become smartphones
▸At an average car price of $35,000, 3G/4G will
cost around $30 per vehicle
▸That’s an additional OEM burden of $30bn!

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The value of an idea
lies in the using of it
Thomas A Edison

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ENFORCEMEN
T
US patent litigation
Automotive PatentTrends 2018