1) Social media usage continues to grow rapidly and is now integral to daily life for many globally.
2) Mobile access to social media is driving much of the growth, now accounting for over 60% of time spent on social networks.
3) While Facebook and Twitter remain popular, Pinterest has seen enormous growth in 2012, becoming the network with the largest increase in unique audience and time spent across devices.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
The survey found that smartphones have become essential to Americans' lives and that a new "mobile mindset" has emerged where thoughts, emotions and behavior are impacted by smartphones. Some key findings:
- 58% of smartphone users check their phone at least once an hour, with younger users being more addicted.
- Many users feel panicked or desperate when they lose their phone, showing an emotional attachment.
- A significant portion break etiquette rules by using their phone at inappropriate times like meals or religious services.
- The top fear about losing a phone is the cost and hassle of replacing it, rather than privacy concerns over data exposure.
This document outlines a vision for the future of digital media measurement and analytics. It discusses how the media landscape is fragmenting across multiple platforms and how measurement needs to follow consumers across devices. It proposes 10 principles for the future of digital media measurement, including the need for census-level digital data, common metrics across platforms, and a shift toward real-time and predictive analytics. The overall message is that measurement must adapt to the new multi-platform digital world in order to provide accurate insights for marketers.
This document discusses how the traditional consumer purchasing funnel model no longer accurately captures the consumer decision journey. It presents research on the consumer decisions of 20,000 people across industries and continents.
The research found that the consumer decision process is now better described as a circular journey with 4 phases: 1) initial consideration of options, 2) active evaluation through research, 3) closure with a purchase, and 4) post-purchase experience building expectations. Marketers need to understand this new journey model to effectively reach consumers at key moments that influence their decisions across different touchpoints. Aligning all marketing elements like strategy, spending, channels and messaging to this consumer journey model is important for marketers.
This document discusses how the traditional marketing funnel model no longer accurately captures how consumers make purchasing decisions. It presents a new model called the consumer decision journey, which is made up of four phases: initial consideration, active evaluation, closure, and post-purchase experience. The key differences from the funnel model are that consumers now consider more brands during active evaluation rather than narrowing down options, consumer-driven touchpoints like word-of-mouth are more influential than company marketing, and there are two types of customer loyalty. The document recommends that marketers align their strategies, spending, messaging and channels to influence consumers at the most impactful points along the decision journey.
Opening the Academy: Why Research Results Should be AccessibleTown Peterson
The document discusses the current system of scientific communication and publishing research results. It notes that commercial publishers own most journals and costs rise significantly each year, making the system unsustainable. This limits access to research results for many academics and the general public. However, the document outlines hope for more open access to research through open access journals, policies, and activism. It predicts that in 5-10 years, the scholarly literature may become fully open.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
The survey found that smartphones have become essential to Americans' lives and that a new "mobile mindset" has emerged where thoughts, emotions and behavior are impacted by smartphones. Some key findings:
- 58% of smartphone users check their phone at least once an hour, with younger users being more addicted.
- Many users feel panicked or desperate when they lose their phone, showing an emotional attachment.
- A significant portion break etiquette rules by using their phone at inappropriate times like meals or religious services.
- The top fear about losing a phone is the cost and hassle of replacing it, rather than privacy concerns over data exposure.
This document outlines a vision for the future of digital media measurement and analytics. It discusses how the media landscape is fragmenting across multiple platforms and how measurement needs to follow consumers across devices. It proposes 10 principles for the future of digital media measurement, including the need for census-level digital data, common metrics across platforms, and a shift toward real-time and predictive analytics. The overall message is that measurement must adapt to the new multi-platform digital world in order to provide accurate insights for marketers.
This document discusses how the traditional consumer purchasing funnel model no longer accurately captures the consumer decision journey. It presents research on the consumer decisions of 20,000 people across industries and continents.
The research found that the consumer decision process is now better described as a circular journey with 4 phases: 1) initial consideration of options, 2) active evaluation through research, 3) closure with a purchase, and 4) post-purchase experience building expectations. Marketers need to understand this new journey model to effectively reach consumers at key moments that influence their decisions across different touchpoints. Aligning all marketing elements like strategy, spending, channels and messaging to this consumer journey model is important for marketers.
This document discusses how the traditional marketing funnel model no longer accurately captures how consumers make purchasing decisions. It presents a new model called the consumer decision journey, which is made up of four phases: initial consideration, active evaluation, closure, and post-purchase experience. The key differences from the funnel model are that consumers now consider more brands during active evaluation rather than narrowing down options, consumer-driven touchpoints like word-of-mouth are more influential than company marketing, and there are two types of customer loyalty. The document recommends that marketers align their strategies, spending, messaging and channels to influence consumers at the most impactful points along the decision journey.
Opening the Academy: Why Research Results Should be AccessibleTown Peterson
The document discusses the current system of scientific communication and publishing research results. It notes that commercial publishers own most journals and costs rise significantly each year, making the system unsustainable. This limits access to research results for many academics and the general public. However, the document outlines hope for more open access to research through open access journals, policies, and activism. It predicts that in 5-10 years, the scholarly literature may become fully open.
Social media usage continues to grow rapidly, driven by increased mobile usage. Consumers now spend over 2 hours per day on social media, with time spent on mobile apps increasing dramatically. Facebook and Twitter remain the most popular networks, though Pinterest saw unprecedented growth in 2012. Consumers are using social media more when watching TV to discuss programming and share opinions in real-time. Marketers have new opportunities to engage consumers through social advertising and customer service on these influential platforms.
AGES 25-34
AGES 35-44
AGES 45-54
AGES 55-64
AGES 65+
21%
21%
18%
13%
5%
WHITE
HISPANIC
AFRICANAMERICAN
ASIAN
OTHER
70%
13%
8%
5%
4%
1. Social media has grown rapidly over the past two decades and is now an integral part of daily life for many people globally. Mobile access to social media, especially through apps, is driving much of its continued growth.
2. Consumers
Social media has grown rapidly over the past two decades and is now a global phenomenon. Mobile devices are driving much of the growth, accounting for over 60% of the increase in time spent on social media. New social networks continue to emerge and gain popularity, with Pinterest seeing the largest growth. Consumers are using social media more while watching TV and for customer service issues. Social media enables word-of-mouth on a massive scale and allows consumers to make more informed purchase decisions through peer recommendations. Marketers have opportunities to engage consumers through social media advertising tailored to their interests.
Social media usage continues to grow rapidly and is now a global phenomenon. Mobile access to social media, through smartphones and tablets, is driving much of this growth. Consumers are increasingly using social media on multiple devices simultaneously while watching TV. Social networks like Facebook and Twitter are still the most popular, but Pinterest has seen explosive growth over the past year. Social media is transforming how consumers get information, make purchasing decisions, and provide feedback to brands through social customer service.
Social media usage continues to grow rapidly and is now an integral part of daily life for many people globally. Mobile access to social media, through smartphones and tablets, has been a major driver of growth. Consumers are spending more time on social networks than any other type of website. While Facebook and Twitter remain the most popular overall, Pinterest saw the largest increase in unique users and time spent of any social network over the past year. Social media is also transforming how people engage with television by enabling real-time discussions about shows. Many consumers now use social networks as their preferred channel for customer service issues rather than calling brands directly.
Les médias sociaux et les réseaux sociaux ne sont plus à leurs premiers balbutiements. Depuis l'apparition des premiers réseaux de médias sociaux il ya une vingtaine d'années, les médias sociaux ont continué d'évoluer et d'offrir aux consommateurs autour des nouvelles et significatives façons de monde à s'engager avec les gens, les événements et les marques qui comptent pour eux. Maintenant, des années plus tard, les médias sociaux est encore en croissance rapide et est devenue une partie intégrante de notre vie quotidienne. Aujourd'hui, les réseaux sociaux est un phénomène mondial.
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
95.7% of social media-savvy organizations in India use social media to build communities and advocate usage, while 76.1% use it to highlight brand news. Facebook is the most important social media platform for marketers in India to engage customers, followed by Twitter, YouTube, and blogging. The continued growth of social media is driven by increased mobile access and the proliferation of new social media sites. Consumers now use social media as a shared experience while watching TV or seeking customer service.
Social media usage continues to grow rapidly, driven by increased mobile usage. Consumers now spend over 2 hours per day on social media, with time spent on mobile apps increasing dramatically. Facebook and Twitter remain the most popular networks, though Pinterest saw unprecedented growth in 2012. Consumers are using social media more when watching TV to discuss programming and share opinions in real-time. Marketers have new opportunities to engage consumers through social advertising and customer service on these influential platforms.
AGES 25-34
AGES 35-44
AGES 45-54
AGES 55-64
AGES 65+
21%
21%
18%
13%
5%
WHITE
HISPANIC
AFRICANAMERICAN
ASIAN
OTHER
70%
13%
8%
5%
4%
1. Social media has grown rapidly over the past two decades and is now an integral part of daily life for many people globally. Mobile access to social media, especially through apps, is driving much of its continued growth.
2. Consumers
Social media has grown rapidly over the past two decades and is now a global phenomenon. Mobile devices are driving much of the growth, accounting for over 60% of the increase in time spent on social media. New social networks continue to emerge and gain popularity, with Pinterest seeing the largest growth. Consumers are using social media more while watching TV and for customer service issues. Social media enables word-of-mouth on a massive scale and allows consumers to make more informed purchase decisions through peer recommendations. Marketers have opportunities to engage consumers through social media advertising tailored to their interests.
Social media usage continues to grow rapidly and is now a global phenomenon. Mobile access to social media, through smartphones and tablets, is driving much of this growth. Consumers are increasingly using social media on multiple devices simultaneously while watching TV. Social networks like Facebook and Twitter are still the most popular, but Pinterest has seen explosive growth over the past year. Social media is transforming how consumers get information, make purchasing decisions, and provide feedback to brands through social customer service.
Social media usage continues to grow rapidly and is now an integral part of daily life for many people globally. Mobile access to social media, through smartphones and tablets, has been a major driver of growth. Consumers are spending more time on social networks than any other type of website. While Facebook and Twitter remain the most popular overall, Pinterest saw the largest increase in unique users and time spent of any social network over the past year. Social media is also transforming how people engage with television by enabling real-time discussions about shows. Many consumers now use social networks as their preferred channel for customer service issues rather than calling brands directly.
Les médias sociaux et les réseaux sociaux ne sont plus à leurs premiers balbutiements. Depuis l'apparition des premiers réseaux de médias sociaux il ya une vingtaine d'années, les médias sociaux ont continué d'évoluer et d'offrir aux consommateurs autour des nouvelles et significatives façons de monde à s'engager avec les gens, les événements et les marques qui comptent pour eux. Maintenant, des années plus tard, les médias sociaux est encore en croissance rapide et est devenue une partie intégrante de notre vie quotidienne. Aujourd'hui, les réseaux sociaux est un phénomène mondial.
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
95.7% of social media-savvy organizations in India use social media to build communities and advocate usage, while 76.1% use it to highlight brand news. Facebook is the most important social media platform for marketers in India to engage customers, followed by Twitter, YouTube, and blogging. The continued growth of social media is driven by increased mobile access and the proliferation of new social media sites. Consumers now use social media as a shared experience while watching TV or seeking customer service.
Similar to Nielsen the social-media-report-2012 (8)
2. SOCIAL MEDIA IS COMING OF AGE
Social media and social networking are no longer in their infancy. Since the emergence of the first social How is social media impacting marketing?
media networks some two decades ago, social media has continued to evolve and offer consumers
around the world new and meaningful ways to engage with the people, events, and brands that matter SOCIAL WORD-OF-MOUTH
to them. Now years later, social media is still growing rapidly and has become an integral part of our Social media enables consumers to generate and tap into the opinions of an exponentially larger
daily lives. Today, social networking is truly a global phenomenon. universe. While word-of-mouth has always been important, its scope was previously limited to the
people you knew and interacted with on a daily basis. Social media has removed that limitation and
What’s driving the continued growth of social media? given new power to consumers.
MOBILE HYPER-INFORMED CONSUMERS
More people are using smartphones and tablets to access social media. The personal computer is still Social media is transforming the way that consumers across the globe make purchase decisions.
at the center of the social networking experience, but consumers are increasingly looking to other Consumers around the world are using social media to learn about other consumers’ experiences, find
devices to connect on social media. Time spent on mobile apps and the mobile web account for 63 more information about brands, products and services, and to find deals and purchase incentives.
percent of the year-over-year growth in overall time spent using social media. Forty-six percent of
social media users say they use their smartphone to access social media; 16 percent say they connect OPPORTUNITY FOR ENGAGEMENT
to social media using a tablet. With more connectivity, consumers have more freedom to use social Consumer attitudes toward advertising on social media are still evolving. Though roughly one-third
media wherever and whenever they want. of social media users find ads on social networking sites more annoying than other types of Internet
advertisements, research suggest that there are opportunities for marketers to engage with consumers
PROLIFERATION via social media. More than a quarter of social media users say they are more likely to pay attention to
New social media sites continue to emerge and catch on. The number of social media networks an ad shared by one of their social connections. Additionally, more than a quarter of consumers are ok
consumers can choose from has exploded, and too many sites to count are adding social features or with seeing ads on social networking sites tailored to them based on their profile information.
integration. While Facebook and Twitter continue to be among the most popular social networks,
Pinterest emerged as one of the breakout stars in social media for 2012, boasting the largest Nielsen and NM Incite’s 2012 Social Media Report provides some insight into what is driving our
year-over-year increase in both unique audience and time spent of any social network across PC, collective, global obsession with social media. In the following pages, you’ll get a more detailed
mobile web, and apps. snapshot of what is helping to power the continued growth of social networking around the world,
how consumers’ social media behavior is evolving, and how these changes impact the way brands and
consumers engage through social networks.
How is consumer usage of social media evolving?
-Deirdre Bannon
THE GLOBAL LIVING ROOM
Social Media Practice Lead
Social TV is on the rise. The skyrocketing adoption and use of social media among consumers is
transforming TV-watching into a more immediate and shared experience. As of June 2012, more than
33 percent of Twitter users had actively tweeted about TV-related content. Some 44 percent of U.S.
tablet owners and 38 percent of U.S. smartphone owners use their devices daily to access social media
while watching television. In the Latin America region, more than 50 percent of consumers say they
interact with social media while watching TV; in the Middle East / Africa region, more than 60 percent
do. From global events like the Summer Olympics, to regional events like the Presidential debates in
the U.S., consumers around the world used social media to engage with everyone from close friends to
complete strangers, revolutionizing the television viewing experience.
SOCIAL CARE
Social Care is transforming customer service. Social media has emerged as an important channel
for customer service, with nearly half of U.S. consumers reaching out directly to brands and service
providers to voice their satisfaction or complaints, or simply to ask questions. In fact, one in three social
media users say they prefer to use social media rather than the phone for customer service issues.
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