The document discusses names and nicknames of places and things. It begins by explaining that linguists, sociologists, psychologists, and journalists are interested in nicknames for various reasons. The document then states that the current English language program does not cover nicknames in sufficient detail. It proposes examining American English nicknames from a cultural linguistics perspective. Several example nicknames for places in the US, UK, Japan and animals are provided. The document outlines its objectives, methods, practical applications and concludes that nicknames are important aspects of social interaction worth further study.