The document discusses 5 ways that small businesses can use NFTs (non-fungible tokens) to grow their business. It explains that NFTs can be used to issue single-use promotional tools like coupons or tickets, establish customer loyalty programs through digital loyalty cards, conduct cause-related marketing or fundraising campaigns, crowdsource funding for expansion, and run promotional games or scavenger hunts. The document advises that small businesses can learn how to create their own NFTs or hire a freelancer to develop an NFT-based marketing campaign, given the growing popularity and potential of NFTs.