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Nfl facebook, twitter, instagram apr2016 (1)
The document compares NFL teams' performance on Facebook, Twitter and Instagram over specific date ranges. It finds that the Dallas Cowboys had the largest Facebook fan base while the Arizona Cardinals saw the highest fan growth. Across social media platforms, the Denver Broncos published the most posts and the New England Patriots had the highest engagement. The Patriots also received the most likes, comments and shares on Facebook. The document analyzes teams' social media strategies and provides metrics on their posts, followers, hashtags and response times.
Nfl facebook, twitter, instagram apr2016 (1)
- 1. Comparison of NFL Teamson Facebook, Twitter, Instagram Facebook date range: Jan 01, 2015 - Apr 24, 2016 Twitter date range: Oct 19, 2015 - Apr 24, 2016 Instagram date range: February 25, 2015 - April 24, 2016
- 2. On Facebook, DallasCowboys had the largest fan base of 8,224,201 while Arizona Cardinals showed the highest fan growth of 22.11%. Community growth Facebook Fan Growth Twitter Follower Growth Instagram Follower Growth Arizona Cardinals 22.11% 105.43% Chicago Bears -1.11% 17.94% 145.20% Dallas Cowboys 0.78% 15.48% 97.89% Denver Broncos 17.60% 110.54% 119.22% Detroit Lions 6.32% 20.45% 87.31% Miami Dolphins 3.83% 17.86% 111.53% Minnesota Vikings 5.92% 0.00% 128.93% New England Patriots 13.23% 56.69% 75.36% New York Giants 0.39% 18.32% 249.405 New York Jets 0.29% 12.05% 121.18% Oakland Raiders 5.56% 19.49% 170.59% Philadelphia Eagles -0.90% 21.99% 91.28% San Francisco 49ers 2.06% 14.44% 48.85% Los Angeles Rams 15.67% 27.11% Washington Redskins 6.38% 39.90% 80.49%
- 3. Social Network BasedPerformance Audit
- 4. New England Patriotsreceived the highest percentage of Positive Sentiment (100.00%). Denver Broncos were mentioned 158,736 times which was the highest among other teams. Facebook 0% 20% 40% 60% 80% 100% Arizona Cardinals Los Angeles Rams Chicago Bears New England Patriots New York Giants Philadelphia Eagles New York Jets Minnesota Vikings Denver Broncos Negative Neutral Positive Twitter Sentiment Mentions 0 50,000 100,000 150,000 200,000 Dallas Cowboys Philadelphia Eagles New York Giants Oakland Raiders New York Jets San Francisco 49ers Miami Dolphins Washington Redskins Detroit Lions Los Angeles Rams Chicago Bears Nfl New England Patriots Official Arizona Cardinals New Denver Broncos Official Minnesota Vikings Official User Mentions
- 5. #repost was themost commonly used hashtag. Twitter Instagram AverageReplyTime HashtagUsage 0% 20% 40% 60% 80% 100% Dallas Cowboys Philadelphia Eagles New York Giants Oakland Raiders New York Jets San Francisco 49ers Miami Dolphins Washington Redskins Detroit Lions Los Angeles Rams Chicago Bears Nfl New England Patriots Official Arizona Cardinals New Denver Broncos Official Minnesota Vikings Official Replies <15 mins <1 hour <1 day >1 day 0 50 100 150 #repost #patriots #letsgo #patscamp #patriotsnation #tbt #onto2015 #jobstartsnow #tomtuesday #tb12 #sg3 #patsdraft #nevsind #ontotherings #doyourjob Posts Detroit Lions were the fastest to reply to Tweets.
- 6. Deconstructing the ContentStrategy of the NFL Teams
- 7. Denver Broncos publishedthe greatest number of posts (5,296). New England Patriots had the highest average engagement, with a score of 847. 0 1000 2000 3000 4000 5000 6000 0 100 200 300 400 500 600 700 800 900 Detroit Lions Dallas Cowboys Arizona Cardinals Los Angeles Rams Chicago Bears New England Patriots Oakland Raiders New York Giants Philadelphia Eagles San Francisco 49ers New York Jets Minnesota Vikings Washington Redskins Denver Broncos Miami Dolphins Number of Posts Engagement Score Engagement Score Number of Posts Facebook Engagement
- 8. New England Patriotsreceived the most number of Likes (57,392,827), Dallas Cowboys got the most number of Comments (1,635,028) and New England Patriots had the most number of Shares (6,371,699). 0K 10,000K 20,000K 30,000K 40,000K 50,000K 60,000K 70,000K Detroit Lions Dallas Cowboys Arizona Cardinals Los Angeles Rams Chicago Bears New England Patriots Oakland Raiders New York Giants Philadelphia Eagles San Francisco 49ers New York Jets Minnesota Vikings Washington Redskins Denver Broncos Miami Dolphins Likes Comments Shares Engagement Breakdown
- 9. Oakland Raiders publishedthe most with 5,706 posts. 5% 7% 6% 6% 6% 4% 4% 6% 7% 11% 8% 10% 6% 7% 7% New England Patriots Arizona Cardinals Dallas Cowboys Los Angeles Rams New York Giants Philadelphia Eagles Chicago Bears New York Jets Minnesota Vikings Oakland Raiders Washington Redskins Denver Broncos Miami Dolphins San Francisco 49ers Detroit Lions Share Of Voice – Volume of Posts
- 10. Likes New England Patriotsreceived the largest volume of Likes (57,392,827), among the brands in "Competitors" Group. Comments Dallas Cowboys received the largest volume of Comments (1,635,028), among the brands in "Competitors" Group. Shares New England Patriots received the largest volume of Shares (6,371,699), among the brands in "Competitors" Group. Share Of Voice 12% 3% 13% 3% 5% 4%5% 4% 7% 7% 7% 12% 6% 8% 4% New England Patriots Arizona Cardinals Dallas Cowboys Los Angeles Rams New York Giants Philadelphia Eagles Chicago Bears New York Jets 19% 4% 14% 2% 6% 4% 4% 3% 5% 7% 6% 16% 3% 5% 2% New England Patriots Arizona Cardinals Dallas Cowboys Los Angeles Rams New York Giants Philadelphia Eagles 20% 5% 15% 1% 4% 3% 3%3% 5% 8% 5% 16% 4% 7% 1% New England Patriots Arizona Cardinals Dallas Cowboys Los Angeles Rams New York Giants Philadelphia Eagles
- 11. Most Engaging BrandPosts Washington Redskins 22-APR-16, FRI 7:42PM Josh Norman has reportedly agreed to terms with the #Redskins. ENGMT . LIKES COMMENT S SHARE S 1,000 15,820 2,118 11,675 Minnesota Vikings 21-APR-16, THU 2:29PM Thanks for guiding us to the Purple Rain. #RIPPrince Minnesota Vikings 21-APR-16, THU 2:10PM We've lost a legend way too soon. #RIPPrince ENGM T. `LIKES COMMENTS SHARE S 1,000 48,795 393 9,655 ENGMT . LIKES COMMENT S SHARE S 1,000 38,599 664 13,379
- 12. Most Engaging BrandPosts Dallas Cowboys 21-APR-16, THU 10:00AM Have a great birthday Tony Romo #CowboysNation ENGMT . LIKES COMMENT S SHARE S 1,000 90,744 5,462 14,803 Philadelphia Eagles 20-APR-16, WED 1:46PM #Eagles have agreed to a trade with the Cleveland Browns to acquire the second-overall pick in the 2 .. New England Patriots 16-APR-16, SAT 7:34AM Happy Birthday, Coach! ENGM T. LIKES COMMENTS SHARE S 1,000 6,586 6,579 12,180 ENGMT . LIKES COMMENT S SHARE S 1,000 92,962 3,300 11,260
- 13. Denver Broncos Officialpublished the greatest number of posts (6,154). New England Patriots Official had the highest average engagement, with a score of 510. Twitter Engagement 0 1000 2000 3000 4000 5000 6000 7000 0 500 1000 1500 2000 2500 3000 3500 4000 4500 Dallas Cowboys Philadelphia Eagles New York Giants Oakland Raiders New York Jets San Francisco 49ers Miami Dolphins Washington Redskins Detroit Lions Los Angeles Rams Chicago Bears Nfl New England Patriots Official Arizona Cardinals New Denver Broncos Official Minnesota Vikings Official Number of Tweets Engagement Score Tweets
- 14. Denver Broncos tweetedthe most when compared to the other teams. 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 Dallas Cowboys Philadelphia Eagles New York Giants Oakland Raiders New York Jets San Francisco 49ers Miami Dolphins Washington Redskins Detroit Lions Los Angeles Rams Chicago Bears Nfl New England Patriots Official Arizona Cardinals New Denver Broncos Official Minnesota Vikings Official Tweets(in selected period) Proactive Tweets Retweets Replies Frequency of Tweets
- 15. Denver Broncos receivedthe most Favorites while New England Patriots received the most Replies. 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 Dallas Cowboys Arizona Cardinals New Los Angeles Rams Detroit Lions Chicago Bears Nfl Minnesota Vikings Official Denver Broncos Official New England Patriots Official New York Jets Oakland Raiders Washington Redskins Miami Dolphins San Francisco 49ers New York Giants Philadelphia Eagles Favorites Retweets Replies Replies, Retweets and Favorites
- 16. Dannnn Bailey https://t.co/6LI1Nl40dN 26-Feb-16,Fri 03:29PM ENGMT. FAV. REPLIES RETWEETS 1,000 14,868 299 12,242 Top Engaging Tweets #COWBOYS WIN! That’s Dan Bailey’s 10th career game winning kick. https://t.co/FMoh1nDR7Y DAN “THE MAN” BAILEY! 54-yard FG is GOOD! Cowboys take the lead, 19-16! https://t.co/nbQstQH75h 07-Dec-15, Mon 11:45PM ENGMT. FAV. REPLIES RETWEETS 1,000 7,018 138 9,369 07-Dec-15, Mon 11:42PM ENGMT. FAV. REPLIES RETWEETS 1,000 5,118 106 6,479 Dallas Cowboys Dallas Cowboys Dallas Cowboys
- 17. That’s a #CowboysWIN! https://t.co/qbk5ND9u2S 22-Nov-15, Sun 04:08PM ENGMT. FAV. REPLIES RETWEETS 1,000 7,126 164 9,910 Top Engaging Tweets THROW UP THE X! That’s a @DezBryant Touchdown! https://t.co/nTkbcPdfao Jumpman, jumpman, jumpman, Dez is up to something. https://t.co/U2FmggySvQ 08-Nov-15, Sun 10:58PM ENGMT. FAV. REPLIES RETWEETS 1,000 5,459 88 7,789 27-Oct-15, Tue 03:27PM ENGMT. FAV. REPLIES RETWEETS 1,000 6,681 108 7,811 Dallas Cowboys Dallas Cowboys Dallas Cowboys
- 18. Thanks! Contact us atNotJustNumbers@unmetric.com for more information.
Editor's Notes
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