NOVEMBER
                                                      DECEMBER

                                                      2011

                                                     6
          Newsletter n. 6

          from B&B Italia, discusses in the First of All     is presented in the section In the World and a
          section, the return of B&B Italia to the Cologne   selection of the best articles published by the
          trade fairgrounds and provides you with detailed   Italian and international press is offered in the
          information on the Tufty-Too in Focus On. The      On Air column. Happy reading!
          latest news about B&B Italia around the world




P. 1/12
N° 6
                                                                                                  November_December 2011




          2012 NEWs At IMM COlOgNE                              seating systems. The stand will also display the
          B&B Italia is returning to Cologne for the            most recent B&B Italia projects: the Ray, Bend-
          upcoming Imm Cologne International Furnishing         Sofa and Tufty-Too seating systems, and the
          Show, which will take place on January 16-22,         Flat.C wall system, whose various configurations
          2012. In a display area extending over 550 sq.        will cover some of the walls at the stand.
          m., B&B Italia will be presenting some of its first
          new ideas for 2012. The focus is on the living        January 16-22, 2012
          area, with a series of proposals for modular          Hall 11.1 S - Stand C010 + D011




16/22.01.12
    B&B ITALIA IS PLEASED TO INVITE YOU
    TO PREVIEW ITS LATEST DESIGNS AT IMM COLOGNE
    OPENING HOURS MON-SAT 9AM-6PM SUN 9AM-5PM




11.1 C 010+D 011
                         HALL                                                                              STAND




P. 2/12
N° 6
                                                                                     November_December 2011




          Tufty-Too, design Patricia Urquiola




                                                tuFty-tOO: REVIsItINg thE 60’s AND ‘70s
                                                WIth AN EyE ON CONtEMpORARy DEsIgN


                                                “I wanted to revisit capitonnè and Chesterfield
                                                types of sofas, while paying special attention to
                                                the new interpretations made in the 1960’s and
                                                ‘70s, which I have great regard for”. These are
                                                the words used in 2005 by Patricia Urquiola to
                                                describe the Tufty-Time sofa system, one of the
                                                most successful products of her work with B&B
                                                Italia and the project she used as a model when
                                                developing the new “Tufty-Too” upholstered
                                                system. Patricia Urquiola presented the system
                                                last April as a continuation of this interpretation,
                                                but gave her new family of sofas an unexpected,
                                                soft, contemporary look.


P. 3/12
N° 6
                                                                                    November_December 2011




          Tufty-Too, design Patricia Urquiola


                                                Even though it is based on an specific typology
                                                of reference, Tufty-Too is distinguished by an
                                                innovative spirit and represents an excellent
                                                exposition of the themes of modularity, comfort
                                                and removability.
                                                The end result of the project is an informal
                                                system with free, versatile configurations. This
                                                modular system starts with an ottoman as the
                                                basic piece, which is then accompanied by
                                                central, corner and terminal elements with a low
                                                or high armrest. The elements are used to invent
                                                traditional sofas, sofas with chaise longue,
                                                corner sofas and island elements that provide a
                                                360° seating solution.
                                                The easily removable cover features stitching
                                                dyed in a matching colour or a contrasting
                                                shade which can even become a decorative
                                                motif. Particularly cosy, Tufty-Too is both a place
                                                where people meet and a refuge where they can
                                                let themselves go.




P. 4/12
N° 6
                                                                                                            November_December 2011




          EVENts


          la Rinascente in Milan, November 15-21
          Placing the accent on innovation and creativity,
          the Elle Decor Apartment Upside Down project
          will enliven the eight store windows at La
          Rinascente in Milan, which overlook the Piazza
          del Duomo. This entire “room” devoted to B&B
          Italia displays a selection of furnishings that are
          strong expressions of fine design: Husk, Mart
          and Piccola Papilio armchairs, along with Fat-
          Fat occasional tables, will be the stars of the
          show in an unusual “upside-down” layout that
          invites you to change your outlook... on home
                                                                La Rinascente
          living, in this case.                                 picture by Andrea Garuti, courtesy of Elle Decor Italia




          B&B Italia supports cancer
                                                                                                              ®
          research with love Design®
          Again this year, B&B Italia is continuing its
          commitment to charity by supporting Love
          Design®, the important fundraising campaign
          on behalf of cancer research in Italy. For the
          fifth edition of the initiative, which was held on
          November 11-12 at the Pavilion of Contemporary
          Art in Milan, B&B Italia donated a selection of
          lamps designed by Jean-Marie Massaud.
          Love Design®, which was launched in 2003, is
          made possible through the joint commitment of
                                                                Love Design
          leading companies in Italian design, the Industrial
          Design Association (ADI), and the Lombardy
          Committee of the Italian Association for Cancer
          Research (AIRC).




P. 5/12
N° 6
                                                                                                                                                                                                                                          November_December 2011



                    “Meet Design” - November 5, 2011 - January                                                                                            of things and create unique furnishings and
                    25, 2012 - palazzo Bertalazone di san                                                                                                 projects with an unmistakable style and design.
                    Fermo, Via san Francesco d’Assisi, 14, turin                                                                                          Moderated by Francesca Taroni, Editor in Chief
                    B&B Italia unveiled the second phase of the                                                                                           of Case da Abitare magazine
                    Meet Design exhibit in Turin on November 5.
                                                                                                                                                          tuesday, November 22 at 7:00 pM:
                    The website www.meetdesign.bebitalia.com                                                                                              “Experimentation and research as
                    devoted to the event describes the creative and                                                                                       the starting point of the project”
                    design processes behind the company’s most                                                                                            Fiorella Villa, the External Relations Manager
                    important projects from 1966 to the present,                                                                                          at B&B Italia, will discuss the highly important
                    including oddities and anecdotes.                                                                                                     projects that have made their mark on evolution
                                                                                                                                                          in the fields of upholstered furniture and furniture
                    Also, B&B Italia will meet the public during two talks.                                                                               for the living area in general, where the company
                                                                                                                                                          has been a pioneer. Moderated by Mario Piazza,
                    thursday, November 17 at 7:00 pM:                                                                                                     Editor in Chief of Abitare magazine
                    “patricia urquiola:
                    looking beyond boundaries”                                                                                                            Admission is free, subject to space limitations.
                    The architect will describe how she uses her                                                                                          To register for the talks, contact:
                    insight and sensitivity to capture the essence                                                                                        Emanuela Bernascone - Press Office
                                                                                                                                                          info@emanuelabernascone.com




                                     Un’industria per il Design
                                                                                                                                                                                                           www.MEETDESIgN.BEBITALIA.CoM




1966                                 1967                                      1969                                         1973                                        1979                                     1983                                 1986
Coronado Afra e Tobia Scarpa         Lombrico Marco Zanuso                     Serie UP Gaetano Pesce                       Le Bambole Mario Bellini                    Diesis Antonio Citterio e Paolo Nava       Sisamo Studio Kairos               Sity Antonio Citterio




            1989                                    1995                                              1996                                         1997                                                  2001                               2003
            Domus Antonio Citterio                  Harry Antonio Citterio                              Pab Studio Kairos                              Charles Antonio Citterio                          Landscape Jeffrey Bernett          Mart Antonio Citterio




2005                                     2006                                2007                                   2008                                              2009                                2010                                       2010
Tufty-Time Patricia Urquiola            Canasta Patricia Urquiola            Moon System Zaha Hadid                 Flat.C Antonio Citterio                           Grande Papilio Naoto Fukasawa      Ray Antonio Citterio                        Bend-Sofa Patricia Urquiola




P. 6/12
N° 6
                                                                                                      November_December 2011



          NEW OpENINgs
          B&B Italia is successfully moving forward with its strategy of enhancing its distribution network, which
          that was set up more than ten years ago. Already present with stores in the heart of major fashion
          capitals (Milan, London, Paris, Munich, New York, Chicago, Tokyo) and around the world, with over 18
          single-brand stores and 750 specialised sales outlets, B&B Italia is extending its distribution plan beyond
          Europe and the United States and into markets that are enjoying strong economic growth and offering
          interesting prospects for development, particularly in Asia.




          Following the new Tel Aviv outlet, a new
          showroom will open on November 10 at space
          hub on Bencoolen Street in Singapore - one of
          the most prestigious dealers on the Southeast
          Asian market - inside a complex with an area of
          2800 sq. m.. Designed by woHA Architects, the
          showroom devotes 550 sq. m. to collections by
          B&B Italia and Maxalto.


          space Asia hub
          Units 71, 77, 81 Bencoolen Street, Singapore




P. 7/12
N° 6
                                   November_December 2011




      Elle Decor Italia_Nov 2011




P. 8/12
N° 6
                                   November_December 2011




      Elle Decoration Uk_oct2011




P. 9/12
N° 6
                             November_December 2011




      wallpaper Uk_oct2011




P. 10/12
N° 6
                                       November_December 2011




      Madame Figaro France_21oct2011




P. 11/12
N° 6
                                                       November_December 2011




      The New York Times Style Magazine Usa_2oct2011




P. 12/12

Newsletter 06 2011

  • 1.
    NOVEMBER DECEMBER 2011 6 Newsletter n. 6 from B&B Italia, discusses in the First of All is presented in the section In the World and a section, the return of B&B Italia to the Cologne selection of the best articles published by the trade fairgrounds and provides you with detailed Italian and international press is offered in the information on the Tufty-Too in Focus On. The On Air column. Happy reading! latest news about B&B Italia around the world P. 1/12
  • 2.
    N° 6 November_December 2011 2012 NEWs At IMM COlOgNE seating systems. The stand will also display the B&B Italia is returning to Cologne for the most recent B&B Italia projects: the Ray, Bend- upcoming Imm Cologne International Furnishing Sofa and Tufty-Too seating systems, and the Show, which will take place on January 16-22, Flat.C wall system, whose various configurations 2012. In a display area extending over 550 sq. will cover some of the walls at the stand. m., B&B Italia will be presenting some of its first new ideas for 2012. The focus is on the living January 16-22, 2012 area, with a series of proposals for modular Hall 11.1 S - Stand C010 + D011 16/22.01.12 B&B ITALIA IS PLEASED TO INVITE YOU TO PREVIEW ITS LATEST DESIGNS AT IMM COLOGNE OPENING HOURS MON-SAT 9AM-6PM SUN 9AM-5PM 11.1 C 010+D 011 HALL STAND P. 2/12
  • 3.
    N° 6 November_December 2011 Tufty-Too, design Patricia Urquiola tuFty-tOO: REVIsItINg thE 60’s AND ‘70s WIth AN EyE ON CONtEMpORARy DEsIgN “I wanted to revisit capitonnè and Chesterfield types of sofas, while paying special attention to the new interpretations made in the 1960’s and ‘70s, which I have great regard for”. These are the words used in 2005 by Patricia Urquiola to describe the Tufty-Time sofa system, one of the most successful products of her work with B&B Italia and the project she used as a model when developing the new “Tufty-Too” upholstered system. Patricia Urquiola presented the system last April as a continuation of this interpretation, but gave her new family of sofas an unexpected, soft, contemporary look. P. 3/12
  • 4.
    N° 6 November_December 2011 Tufty-Too, design Patricia Urquiola Even though it is based on an specific typology of reference, Tufty-Too is distinguished by an innovative spirit and represents an excellent exposition of the themes of modularity, comfort and removability. The end result of the project is an informal system with free, versatile configurations. This modular system starts with an ottoman as the basic piece, which is then accompanied by central, corner and terminal elements with a low or high armrest. The elements are used to invent traditional sofas, sofas with chaise longue, corner sofas and island elements that provide a 360° seating solution. The easily removable cover features stitching dyed in a matching colour or a contrasting shade which can even become a decorative motif. Particularly cosy, Tufty-Too is both a place where people meet and a refuge where they can let themselves go. P. 4/12
  • 5.
    N° 6 November_December 2011 EVENts la Rinascente in Milan, November 15-21 Placing the accent on innovation and creativity, the Elle Decor Apartment Upside Down project will enliven the eight store windows at La Rinascente in Milan, which overlook the Piazza del Duomo. This entire “room” devoted to B&B Italia displays a selection of furnishings that are strong expressions of fine design: Husk, Mart and Piccola Papilio armchairs, along with Fat- Fat occasional tables, will be the stars of the show in an unusual “upside-down” layout that invites you to change your outlook... on home La Rinascente living, in this case. picture by Andrea Garuti, courtesy of Elle Decor Italia B&B Italia supports cancer ® research with love Design® Again this year, B&B Italia is continuing its commitment to charity by supporting Love Design®, the important fundraising campaign on behalf of cancer research in Italy. For the fifth edition of the initiative, which was held on November 11-12 at the Pavilion of Contemporary Art in Milan, B&B Italia donated a selection of lamps designed by Jean-Marie Massaud. Love Design®, which was launched in 2003, is made possible through the joint commitment of Love Design leading companies in Italian design, the Industrial Design Association (ADI), and the Lombardy Committee of the Italian Association for Cancer Research (AIRC). P. 5/12
  • 6.
    N° 6 November_December 2011 “Meet Design” - November 5, 2011 - January of things and create unique furnishings and 25, 2012 - palazzo Bertalazone di san projects with an unmistakable style and design. Fermo, Via san Francesco d’Assisi, 14, turin Moderated by Francesca Taroni, Editor in Chief B&B Italia unveiled the second phase of the of Case da Abitare magazine Meet Design exhibit in Turin on November 5. tuesday, November 22 at 7:00 pM: The website www.meetdesign.bebitalia.com “Experimentation and research as devoted to the event describes the creative and the starting point of the project” design processes behind the company’s most Fiorella Villa, the External Relations Manager important projects from 1966 to the present, at B&B Italia, will discuss the highly important including oddities and anecdotes. projects that have made their mark on evolution in the fields of upholstered furniture and furniture Also, B&B Italia will meet the public during two talks. for the living area in general, where the company has been a pioneer. Moderated by Mario Piazza, thursday, November 17 at 7:00 pM: Editor in Chief of Abitare magazine “patricia urquiola: looking beyond boundaries” Admission is free, subject to space limitations. The architect will describe how she uses her To register for the talks, contact: insight and sensitivity to capture the essence Emanuela Bernascone - Press Office info@emanuelabernascone.com Un’industria per il Design www.MEETDESIgN.BEBITALIA.CoM 1966 1967 1969 1973 1979 1983 1986 Coronado Afra e Tobia Scarpa Lombrico Marco Zanuso Serie UP Gaetano Pesce Le Bambole Mario Bellini Diesis Antonio Citterio e Paolo Nava Sisamo Studio Kairos Sity Antonio Citterio 1989 1995 1996 1997 2001 2003 Domus Antonio Citterio Harry Antonio Citterio Pab Studio Kairos Charles Antonio Citterio Landscape Jeffrey Bernett Mart Antonio Citterio 2005 2006 2007 2008 2009 2010 2010 Tufty-Time Patricia Urquiola Canasta Patricia Urquiola Moon System Zaha Hadid Flat.C Antonio Citterio Grande Papilio Naoto Fukasawa Ray Antonio Citterio Bend-Sofa Patricia Urquiola P. 6/12
  • 7.
    N° 6 November_December 2011 NEW OpENINgs B&B Italia is successfully moving forward with its strategy of enhancing its distribution network, which that was set up more than ten years ago. Already present with stores in the heart of major fashion capitals (Milan, London, Paris, Munich, New York, Chicago, Tokyo) and around the world, with over 18 single-brand stores and 750 specialised sales outlets, B&B Italia is extending its distribution plan beyond Europe and the United States and into markets that are enjoying strong economic growth and offering interesting prospects for development, particularly in Asia. Following the new Tel Aviv outlet, a new showroom will open on November 10 at space hub on Bencoolen Street in Singapore - one of the most prestigious dealers on the Southeast Asian market - inside a complex with an area of 2800 sq. m.. Designed by woHA Architects, the showroom devotes 550 sq. m. to collections by B&B Italia and Maxalto. space Asia hub Units 71, 77, 81 Bencoolen Street, Singapore P. 7/12
  • 8.
    N° 6 November_December 2011 Elle Decor Italia_Nov 2011 P. 8/12
  • 9.
    N° 6 November_December 2011 Elle Decoration Uk_oct2011 P. 9/12
  • 10.
    N° 6 November_December 2011 wallpaper Uk_oct2011 P. 10/12
  • 11.
    N° 6 November_December 2011 Madame Figaro France_21oct2011 P. 11/12
  • 12.
    N° 6 November_December 2011 The New York Times Style Magazine Usa_2oct2011 P. 12/12