The document summarizes news from B&B Italia's November-December 2011 newsletter. It discusses B&B Italia's return to the Cologne trade fair with new products for 2012 on display. It provides details on Patricia Urquiola's Tufty-Too seating system which revisits 1960s-1970s styles with a contemporary look. It also briefly mentions some events B&B Italia supported, including exhibits in Milan and Turin showcasing B&B Italia furnishings.

1. NOVEMBER
DECEMBER
2011
6
Newsletter n. 6
from B&B Italia, discusses in the First of All is presented in the section In the World and a
section, the return of B&B Italia to the Cologne selection of the best articles published by the
trade fairgrounds and provides you with detailed Italian and international press is offered in the
information on the Tufty-Too in Focus On. The On Air column. Happy reading!
latest news about B&B Italia around the world
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2. N° 6
November_December 2011
2012 NEWs At IMM COlOgNE seating systems. The stand will also display the
B&B Italia is returning to Cologne for the most recent B&B Italia projects: the Ray, Bend-
upcoming Imm Cologne International Furnishing Sofa and Tufty-Too seating systems, and the
Show, which will take place on January 16-22, Flat.C wall system, whose various configurations
2012. In a display area extending over 550 sq. will cover some of the walls at the stand.
m., B&B Italia will be presenting some of its first
new ideas for 2012. The focus is on the living January 16-22, 2012
area, with a series of proposals for modular Hall 11.1 S - Stand C010 + D011
16/22.01.12
B&B ITALIA IS PLEASED TO INVITE YOU
TO PREVIEW ITS LATEST DESIGNS AT IMM COLOGNE
OPENING HOURS MON-SAT 9AM-6PM SUN 9AM-5PM
11.1 C 010+D 011
HALL STAND
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3. N° 6
November_December 2011
Tufty-Too, design Patricia Urquiola
tuFty-tOO: REVIsItINg thE 60’s AND ‘70s
WIth AN EyE ON CONtEMpORARy DEsIgN
“I wanted to revisit capitonnè and Chesterfield
types of sofas, while paying special attention to
the new interpretations made in the 1960’s and
‘70s, which I have great regard for”. These are
the words used in 2005 by Patricia Urquiola to
describe the Tufty-Time sofa system, one of the
most successful products of her work with B&B
Italia and the project she used as a model when
developing the new “Tufty-Too” upholstered
system. Patricia Urquiola presented the system
last April as a continuation of this interpretation,
but gave her new family of sofas an unexpected,
soft, contemporary look.
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4. N° 6
November_December 2011
Tufty-Too, design Patricia Urquiola
Even though it is based on an specific typology
of reference, Tufty-Too is distinguished by an
innovative spirit and represents an excellent
exposition of the themes of modularity, comfort
and removability.
The end result of the project is an informal
system with free, versatile configurations. This
modular system starts with an ottoman as the
basic piece, which is then accompanied by
central, corner and terminal elements with a low
or high armrest. The elements are used to invent
traditional sofas, sofas with chaise longue,
corner sofas and island elements that provide a
360° seating solution.
The easily removable cover features stitching
dyed in a matching colour or a contrasting
shade which can even become a decorative
motif. Particularly cosy, Tufty-Too is both a place
where people meet and a refuge where they can
let themselves go.
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5. N° 6
November_December 2011
EVENts
la Rinascente in Milan, November 15-21
Placing the accent on innovation and creativity,
the Elle Decor Apartment Upside Down project
will enliven the eight store windows at La
Rinascente in Milan, which overlook the Piazza
del Duomo. This entire “room” devoted to B&B
Italia displays a selection of furnishings that are
strong expressions of fine design: Husk, Mart
and Piccola Papilio armchairs, along with Fat-
Fat occasional tables, will be the stars of the
show in an unusual “upside-down” layout that
invites you to change your outlook... on home
La Rinascente
living, in this case. picture by Andrea Garuti, courtesy of Elle Decor Italia
B&B Italia supports cancer
®
research with love Design®
Again this year, B&B Italia is continuing its
commitment to charity by supporting Love
Design®, the important fundraising campaign
on behalf of cancer research in Italy. For the
fifth edition of the initiative, which was held on
November 11-12 at the Pavilion of Contemporary
Art in Milan, B&B Italia donated a selection of
lamps designed by Jean-Marie Massaud.
Love Design®, which was launched in 2003, is
made possible through the joint commitment of
Love Design
leading companies in Italian design, the Industrial
Design Association (ADI), and the Lombardy
Committee of the Italian Association for Cancer
Research (AIRC).
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6. N° 6
November_December 2011
“Meet Design” - November 5, 2011 - January of things and create unique furnishings and
25, 2012 - palazzo Bertalazone di san projects with an unmistakable style and design.
Fermo, Via san Francesco d’Assisi, 14, turin Moderated by Francesca Taroni, Editor in Chief
B&B Italia unveiled the second phase of the of Case da Abitare magazine
Meet Design exhibit in Turin on November 5.
tuesday, November 22 at 7:00 pM:
The website www.meetdesign.bebitalia.com “Experimentation and research as
devoted to the event describes the creative and the starting point of the project”
design processes behind the company’s most Fiorella Villa, the External Relations Manager
important projects from 1966 to the present, at B&B Italia, will discuss the highly important
including oddities and anecdotes. projects that have made their mark on evolution
in the fields of upholstered furniture and furniture
Also, B&B Italia will meet the public during two talks. for the living area in general, where the company
has been a pioneer. Moderated by Mario Piazza,
thursday, November 17 at 7:00 pM: Editor in Chief of Abitare magazine
“patricia urquiola:
looking beyond boundaries” Admission is free, subject to space limitations.
The architect will describe how she uses her To register for the talks, contact:
insight and sensitivity to capture the essence Emanuela Bernascone - Press Office
info@emanuelabernascone.com
Un’industria per il Design
www.MEETDESIgN.BEBITALIA.CoM
1966 1967 1969 1973 1979 1983 1986
Coronado Afra e Tobia Scarpa Lombrico Marco Zanuso Serie UP Gaetano Pesce Le Bambole Mario Bellini Diesis Antonio Citterio e Paolo Nava Sisamo Studio Kairos Sity Antonio Citterio
1989 1995 1996 1997 2001 2003
Domus Antonio Citterio Harry Antonio Citterio Pab Studio Kairos Charles Antonio Citterio Landscape Jeffrey Bernett Mart Antonio Citterio
2005 2006 2007 2008 2009 2010 2010
Tufty-Time Patricia Urquiola Canasta Patricia Urquiola Moon System Zaha Hadid Flat.C Antonio Citterio Grande Papilio Naoto Fukasawa Ray Antonio Citterio Bend-Sofa Patricia Urquiola
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7. N° 6
November_December 2011
NEW OpENINgs
B&B Italia is successfully moving forward with its strategy of enhancing its distribution network, which
that was set up more than ten years ago. Already present with stores in the heart of major fashion
capitals (Milan, London, Paris, Munich, New York, Chicago, Tokyo) and around the world, with over 18
single-brand stores and 750 specialised sales outlets, B&B Italia is extending its distribution plan beyond
Europe and the United States and into markets that are enjoying strong economic growth and offering
interesting prospects for development, particularly in Asia.
Following the new Tel Aviv outlet, a new
showroom will open on November 10 at space
hub on Bencoolen Street in Singapore - one of
the most prestigious dealers on the Southeast
Asian market - inside a complex with an area of
2800 sq. m.. Designed by woHA Architects, the
showroom devotes 550 sq. m. to collections by
B&B Italia and Maxalto.
space Asia hub
Units 71, 77, 81 Bencoolen Street, Singapore
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8. N° 6
November_December 2011
Elle Decor Italia_Nov 2011
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9. N° 6
November_December 2011
Elle Decoration Uk_oct2011
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10. N° 6
November_December 2011
wallpaper Uk_oct2011
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11. N° 6
November_December 2011
Madame Figaro France_21oct2011
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12. N° 6
November_December 2011
The New York Times Style Magazine Usa_2oct2011
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