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MCJ 158S
News Briefs Assignment
100 points max. – Team Assignment
Due: Wednesday, 10/7
Work with your writing partner to develop five (5) news briefs/story ideas for your client.
Format:
News Story Ideas: American Red Cross for the Central Valley
Headline: Holiday Mail for Heroes
News brief/story idea: Collect holiday cards for the army, veterans, and their families
during the holiday season.
Headline: Home Fire Campaign
News brief/story idea: The American Red Cross of the Central Valley is joining local fire
departments, community groups, and local business to canvassing neighborhoods to
teach people about fire safety and installing free smoke alarms in high-risk areas.
Headline: Be Red Cross Ready
News brief/story idea: Helping encourage the public and the community at large to be
prepared for a disaster or other emergency.
Headline: Giving Day
News brief/story idea: This day occurs the Tuesday after Thanksgiving for non profits
nationwide participate in an online social campaign.
Headline: Holiday Giving Campaign
News brief/story idea: The campaign centers around a fake catalog that is sold. And for
$30 you could buy a blanket that helps someone in need.
Turn in:
- Project direction sheet
- Marked up draft of your news briefs/story ideas
- Final (technically perfect) news briefs/story ideas

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News Briefs Final Draft

  • 1. MCJ 158S News Briefs Assignment 100 points max. – Team Assignment Due: Wednesday, 10/7 Work with your writing partner to develop five (5) news briefs/story ideas for your client. Format: News Story Ideas: American Red Cross for the Central Valley Headline: Holiday Mail for Heroes News brief/story idea: Collect holiday cards for the army, veterans, and their families during the holiday season. Headline: Home Fire Campaign News brief/story idea: The American Red Cross of the Central Valley is joining local fire departments, community groups, and local business to canvassing neighborhoods to teach people about fire safety and installing free smoke alarms in high-risk areas. Headline: Be Red Cross Ready News brief/story idea: Helping encourage the public and the community at large to be prepared for a disaster or other emergency. Headline: Giving Day News brief/story idea: This day occurs the Tuesday after Thanksgiving for non profits nationwide participate in an online social campaign. Headline: Holiday Giving Campaign News brief/story idea: The campaign centers around a fake catalog that is sold. And for $30 you could buy a blanket that helps someone in need. Turn in: - Project direction sheet - Marked up draft of your news briefs/story ideas - Final (technically perfect) news briefs/story ideas