The document discusses how 113 million Americans search for health information online and introduces a lead generation and education platform called the Dental Optimizer. The Dental Optimizer connects with potential members early in their purchase process by educating them on dental plan benefits and providing multiple touchpoints to drive conversions. It captures leads, personalizes content, and uses tools like email marketing and retargeting to stay top of mind throughout a prospect's buying cycle and ensure they choose that plan.

1. 113 Million People Look for Health Information Online*
What are you doing to reach these people?
The typical consumer starts their purchase process online. This journey begins long before
they’re ready to purchase a dental plan. Our platform connects with your potential members
early on in the buying cycle, educating them on the benefits of your product and providing
multiple touch points targeted at driving conversions on your site.
Learn more about this lead generation and education platform at: healthygrid.com/the-total-package
*The PEW Research Internet Project found that eight out of 10 of American internet users have searched for
information on at least one major health topic online. When those people are in the process of educating them-
selves are you there helping them and promoting the value of your plans? With the Dental Optimizer you can be.
Powered by:
At Healthygrid, we
create online tools
and content that
increase traffic to
your site and enroll-
ment in your plans.
We deliver potential members to your digital doorstep

2. For more information contact Sam Dyer at 503-765-3440 or visit http://healthygrid.com
Reach qualified prospects before your competition
We’ve mapped out each step of your prospects’ buying cycle with a comprehensive marketing
platform that automates their exposure to your plans. With Dental Optimizer, we do more than just
generate leads, we create relationships with potential members, ensuring that your plans are top
of mind from the moment a prospect takes interest in their oral health through to the point of pur-
chase.
Awareness
Consideration
Evaluation
Conversion
Lead generators:
Ask-A-Dentist
Dental Directory
Cost Savings Tools
Prevention Products
Personalize your message
and stay top of mind:
Capture Email
Personalized Content
On Site Banner Ads
In App Call-to-Action
Present your value proposition:
Email Marketing
Re-targeting*
Robust Analytics
Multiple Touch Points with
Links to Purchase Your Plans
Potential members
become aware they
have a problem.
They recognize it
might have been
preventable with
cleanings and checkups.
They are considering the
types of services they need
and the cost. This is the
ideal time to introduce your
plans and start building a
relationship.
At this point your prospects have
decided they need dental care.
In most cases they are ready to
evaluate their dental plan options.
Your potential member is ready to
purchase a plan. What have you done
to ensure sure they find and choose you?
*Stay in front of prospects long
after they’ve left your site.
Before purchasing
dental insurance,
people go through
this process
How the Dental
Optimizer captures,
educates and delivers
new members
DentalOptimizer.com
Your websites enrollment page