William Shaun Markey's project focused on redesigning the Orville Redenbacher's popcorn brand to enhance consumer experience and articulate its health benefits. Actions included developing visual solutions to emphasize the brand's inherent goodness and bold flavors. Results indicated improved consumer perceptions of freshness and a significant increase in product findability.

1. William Shaun Markey • 560 Dorset Court, Naperville, Il 60540 • 630-352-7126 • shaunmarkey1@gmail.com • www.linkedin.com/in/wsmarkey/
BRAND REDESIGN -
Orville Redenbacher’s
Popcorn
Business Objective
Maintain the brands leadership position by
strengthening the consumer experience.
Obstacle
Better articulate the brands healthy
benefits and improve shoppability.
Actions
Developed telegraphic visual
solutions to communicate:
• Orville’s inherent goodness
• Bold flavor communication
Results
• Quantitative results dramatically
show enhanced perceptions of
natural and fresh
• Findability scores improved by
over 1 second
(previous package)