New media publics value freedom of choice and expression, and enjoy customizing and personalizing their experiences. They look for corporate transparency when making purchasing and employment decisions. Social networking sites organize large new media publics through addressing mass demand, while blogs allow for more individualized expression. Every new medium develops its own unique public, and understanding each public is key to effectively utilizing new communication tools.

1. NEW MEDIA PUBLICSHao Chen

2. CONCEPT OF PUBLICA PUBLICS “a concrete audience, a crowd witnessing itself in visible space, as with a theatrical public” The PUBLIC“a kind of social totality. Its most common sense is that people in general” (Michael, 2002)

3. New media publicsWant freedom in everything they do, from freedom of choice to freedom of expression.Love to customize, personalize.Look for corporate integrity and openness when deciding what to buy and where to work.

4. Organize the New media publicsKey approach Example The mass demand and desire.Social Networking Site VS blog.

5. conclusionevery new media has its own public.Publics should follow the role to using the new media and choosing tools base on the understanding.