This document discusses an opportunity to market a documentary about challenging body image standards promoted by new media. It notes that several magazines have published articles about women fighting back against unrealistic beauty standards and promoting body positivity. In particular, it highlights an article about the rise of body image bloggers who share their flaws in a positive light to change how people think about themselves. The document argues that marketing the documentary on these types of blogs could help promote its message of encouraging people to find comfort in bodies of all shapes rather than only promoting very thin body types.