Markets are more than we give them credit for. If we look at them as the complex social phenomena that they are we may realize that only measuring them in monetary values is kind of narrow-minded. The challenge of the entrepreneur is to see the market before there's a clear measurement of its significance.

1. NEW MARKETS
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12. MARKET UNCERTAINTY IS
ETERNAL AND THE CREATIVE
IMAGINATION OF ACTORS ABLE TO
SEE WHAT OTHERS DO NOT SEE,
THEIR ALERTNESS, WILL PAY OFF.

17. THE MARKET IS A SOCIAL BODY;
IT IS THE FORMOST SOCIAL BODY.
THE MARKET PHENOMENA ARE
SOCIAL PHENOMENA.
THEY ARE THE RESULT OF EACH
INDIVIDUALS ACTIVE
CONTRIBUTION.
Ludwig von Mises

27. 26
11

28. Thereʼs a new
26 market here.
11

29. Thereʼs a new
26 market here.
(somewhere)
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