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New Market Planning
XYZ Prod 1
XYZ Prod 2
Comp A
Comp C
Comp D
CompetitiveAdventage
LowHigh
GE MatrixWeight
XYZ
Prod 1
XYZ
Prod 2
Market Attractiveness
Market 20% 12 2
Competition 20% 14 1
Finance and Economics 10% 7 1
Technology 40% 29 6
Social and Political 10% 9 1
Competitive Advantage
Market 10% 1 1
Competition 25% 19 2
Finance and Economics 20% 17 2
Email: leybovich.ilya@gmail.com Rev 2.5 ©2016 All rights reserved 7
LowHigh
High Low
Market Attractivness
Finance and Economics 20% 17 2
Technology 40% 32 12
Social and Political 5% 5 1
Recommendation
XYZ Prod 1 Protect Position
XYZ Prod 2 Divest
Notes
• We are in a good position to launch a replacement campaign and take market share away from Competitor C.
• Product Manager John thinks we should discontinue Prod 2 and merge the best features into Prod 1.

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New Market Planning

  • 1. New Market Planning XYZ Prod 1 XYZ Prod 2 Comp A Comp C Comp D CompetitiveAdventage LowHigh GE MatrixWeight XYZ Prod 1 XYZ Prod 2 Market Attractiveness Market 20% 12 2 Competition 20% 14 1 Finance and Economics 10% 7 1 Technology 40% 29 6 Social and Political 10% 9 1 Competitive Advantage Market 10% 1 1 Competition 25% 19 2 Finance and Economics 20% 17 2 Email: leybovich.ilya@gmail.com Rev 2.5 ©2016 All rights reserved 7 LowHigh High Low Market Attractivness Finance and Economics 20% 17 2 Technology 40% 32 12 Social and Political 5% 5 1 Recommendation XYZ Prod 1 Protect Position XYZ Prod 2 Divest Notes • We are in a good position to launch a replacement campaign and take market share away from Competitor C. • Product Manager John thinks we should discontinue Prod 2 and merge the best features into Prod 1.