2. i - Introduction
Mine Digital have created a proposal detailing website
recommendations based on an investigation into
competitors and other ideas from the web.
The proposal details recommendations of possible additions
to the Mactaggart & Mickel Homes site or Facebook page,
with visual examples in some cases.
4. 1. Interactive Timeline
The inclusion of an Interactive Timeline of the brand’s 87 year history gives
Mac Mic an opportunity to tell their company story.
Features:
Interactive Timeline
Images & captions on milestones
Benefits:
Engaging
Fun
On trend
Interactive
Reinforces company heritage
Highlights experience
5.
6. 2. Find Your Perfect Home
A fun way to suggest the perfect Mac Mic home for a prospective customer who
has entered their ideal living criteria.
Features:
Small form
Suggested home
Add to Favourites
Find another
Benefits:
Engaging
Interactive
Fun
Different approach to sales
7.
8. 3. Virtual Tours (Interior)
Virtual Tours showcasing the interiors of different Home Styles with a 360-
degree view.
Features:
360-degree rotation
Zoom in & out
Key benefit highlighted
Benefits:
Interactive
Key features highlighted
Preview
Re-visit
Showcase house range & interiors
9.
10. 4. Street View (External)
A Google-style ‘Street View’ allowing customers the ability to explore around
the external of a house and the neighbourhood.
Features:
360-degree rotation
Zoom in & out
Key benefit highlighted
Benefits:
Interactive
Preview
Re-visit
Key features & facts highlighted
11.
12. 5. Bespoke Styling
Option 1 - COINS Phase 3 – Virtual styling & After Sales Experience.
Integrating an individual’s customised design choices with COINS, offering
customers an enhanced post-purchase experience and giving Mac Mic the
opportunity to cross sell & upsell.
Features:
Interactive key
Cost calculator
Visual mock-up
Submit
Benefits:
Interactive
Fun
Budgeting
Fast selection method
Opp for upselling
Industry leader
13.
14. 5. Bespoke Styling
Option 2 – Fixtures, Fittings, Upgrades & Extras page.
A simple Bespoke Styling page could be created detailing information on the
fixtures, fittings, upgrades and extras customers can add on when buying their
Mactaggart & Mickel Home.
Features:
Explanation of products
Images of products
Benefits:
Personalise
Reassure
Customer involvement
Offers choice
15. 6. Starter Packs
Mactaggart & Mickel used to offer customers a ‘Starter Pack’ when they moved
into their new home. It is the proposal that this ‘Starter Pack’ be reintroduced
and displayed online.
Features:
Highlights added extras to customer
Benefits:
Extra mile
Gives customer one less thing to worry about
16. 7. New Home Gift List
New home owners create a ‘New Home’ gift list via MyMacMic along the same
lines as wedding gift lists..
Features:
MyMacMac
Links to retailers eCommerce sites or
Retailer’s products on MacMic site
Highlights when purchased
Benefits:
Catered list in Mac Mic environment
List all in one place
Extra mile
New visitors
17. 8. Swap Old Appliances Initiative
Mactaggart & Mickel Homes could do a ‘Swapping’ initiative with old household
appliances - customers gain vouchers towards the costs of fitting their new house
for every item they hand in.
Features
Website or Facebook app to monitor progress
Benefits
On trend
PR on CSR work
Build community
18. 9. Personal Moving Schedule
MyMacMic customers set their moving agenda prompted by questions from the
site on moving dates etc.
Mac Mic would send either email or text alerts as deadlines approach.
Features
Personal MyMacMic login
Question prompts
Schedule alerts
Benefits
Extra mile
Smooth transition
19. 10. Stylist Tips & Sessions
The addition of a page on the website to offer Stylist Tips.
Features
Stylist Tips
Book stylist sessions
Benefits
Guidance
Extra mile
Customer satisfaction
On trend
Chance to upsell
Competing with Muir Homes & Taylor Wimpey
20. 11. Event Page
Event Page (calendar + new ideas)
The addition of an Events Calendar would enable Mactaggart & Mickel the
opportunity and platform, to showcase Development or Local based events, on
the developments themselves or in the communities surrounding.
Features
Calendar
Optional alerts
Benefits
Outlet for local activities
Connect with neighbours
Promote on-site events
Create sense of community
Highlight CSR
Showcase launches & open days
21.
22. 12. Meet the Neighbours
Online, interactive neighbourhood. New occupants of each plot, log in and
register their details with the opportunity to use message boards and chat to their
registered neighbours.
Features
MyMacMic log in
Message board
Update ‘status’
Benefits
Interactive
Welcoming community
Social networking
Encourage interaction
Creates feeling of security
Encourages buying into community
Highlights CSR
Selling tool for Sales Consultants.
23.
24. 13. ‘From Start to Finish’ video
To feature a speeded-up video of the construction of a Mac Mic Homes build from
start to finish.
This video could also be showcased within other Mac Mic divisional websites.
Features
Video highlighting the building process from start to finish.
Benefits
Highlights workmanship & quality
Insight into building process
Shows Mac Mic as open & honest
25. 14. MacMic Green Calculator
Prospects calculate their carbon footprint by filling in their
current home; hours of heating usage, Showers usage etc.
The Calculator then determines the prospects carbon footprint and suggests ways
in which they can make savings and improve their footprint.
Features
Question & Answer
Calculator
Hints & Tips
Benefits
Highlight CSR goals
Highlight sustainability and build
Shows Mac Mic savings
26. 15. Mortgage Calculator
Option 1
A Mortgage Calculator allowing customers to check their mortgage
repayments on a particular property, calculating it according to their
circumstances & the current standard interest rate which applies to them.
Features
Text based or interactive
Results & advice
Benefits
Easy first step
Convenience
Crucial factor
Inform of repayments & basic living costs
Interactive
27.
28. 15. Mortgage Calculator
Option 2
‘Benefits and Savings Calculator’ based on the incentives which Mactaggart &
Mickel offer to customers.
All Mac Mic incentives would be listed in an interactive form feature, allowing
prospects the opportunity to select the incentives, benefits or savings they wish to
make.
Features
Form
Savings calculator results
Benefits
Promote offers & incentives
Highlight possible savings & assistance plans
29. 16. Revamp homepage
Though great attention was put into making sure the right layout, design and
marketing messages are contained within the Mactaggart & Mickel Homes
homepage, Mine Digital propose to do a redesign of this page in order to keep
content fresh for repeating visitors. The new design would be in-keeping with the
current design theme but provide a fresh design approach.
Features
Consistent with branding and key marketing messages
Benefits
Opportunity to re-evaluate
Fresh content for repeating customers
30. 17. Email Marketing
Option 1
Mine Digital propose that email marketing be utilised as a more focused
marketing communications tool. The number of prospects is extensive and
therefore should be utilised to maximum effect.
Features
Branded Email Templates
Campaign Planning
Landing Pages
Campaign Reporting & Hot Prospects
Benefits
Consistent marketing
Immediate results & feedback
Identify potential “hot prospects”
31. 17. Email Marketing
Option 2
In addition, Mine Digital propose that a more visual and marketing orientated
approach should be considered across all email channels including auto-responders
and email produced via COINS. New templates would be produced that would
promote the current offers and reflect ongoing marketing campaigns as well as
communicating the appropriate message.
Features
Branded Emails
Landing Pages
Campaign Reporting & Hot Prospects
Benefits
Consistent marketing
Opportunity to include calls to action
Immediate results & feedback
Identify potential “hot prospects”
32. 18. The Art of Mac Mic Living
Mine Digital suggest that Mac Mic encourage home owners to upload their own
photos of living in their Mac Mic house or living in Scotland to the website or Mac
Mic Facebook page.
Mac Mic could have a monthly amateur photography competition, with the
winner voted for via Facebook ‘Likes’.
Features
Facebook wall with tagged images
Monthly winner announced
Benefits
Give back to home owners
Create PR buzz
New visitors
Highlights sense of community
33.
34. 19. Augmented Reality
Option 1
Mactaggart & Mickel Homes could use the latest ‘augmented reality’
technology to scan a Mactaggart & Mickel Homes ad using an Aurasma app
and bring the ad to life through a virtual representation on their phone screen.
Feature
Ad designed to be scanned by phone app
Virtual representation shown on phone screen
Benefits
Interactive
On trend
Ahead of the competition
Visual demonstration not constrained by print
35. 19. Augmented Reality
Option 2
Mactaggart & Mickel Homes could use the latest ‘augmented reality’
technology to view a virtual representation of the nearest Mac Mic Homes site
to them on their phone screen. The App would direct users in the direction of
the closest developments.
Feature
Visuals of nearest Mac Mic Homes site.
Search by Postcode / Area
Favourite Homes / Development
Benefits
Interactive / Fun
On trend
Ahead of the competition
Highlights Mac Mic sites close to the user
36. iii - Conclusion
Mine Digital can provide more in depth detail and costing for
any of the above projects in this proposal if considered
suitable for Mactaggart & Mickel Homes.
Mine Digital have also attached the Visuals when sending
this proposal to allow Mactaggart & Mickel the opportunity
to see the visuals in a bigger scale enabling the option to
zoom into the visuals.
