This document provides a market strategy for introducing ceramics products in India. It includes: - Market visits conducted in West Bengal, Assam, Meghalaya, Bhutan, and Tripura to assess potential. - Details on transportation and road connections between markets and major land borders with Bangladesh. - Information on ceramic tile and sanitary brands available in different markets. - Recommendations on product stock keeping units, promotional materials, and observations on local business practices. The strategy aims to gather market intelligence and identify opportunities for entering and expanding in the ceramics industry across eastern India and neighboring countries.