A Spec deck for a new social movie sharing feature called Netflix Social. This was done for my GA UX Design Immersive class in New York, NY. This is in no way endorsed or affiliated with Netflix.
Only 12% of seniors in the US are on Netflix.
Netflix for seniors is a project that exposes this gap in the Market, while providing a strategy that brings the Joys of Technology to our most prized generation.
*This project was put together during my last semester at Grad school. Under the guidance of Paris Daniell
This document summarizes Netflix's business strategies. It includes a PEST analysis noting political issues like piracy and content licensing. A five forces analysis finds high threats from substitutes and new entrants. Netflix's core problem is the high threat from all five competitive forces, especially the bargaining power of suppliers and buyers. Netflix's strategy is to pursue market penetration through excellent service and low prices, focus on creating its own content, increase innovation spending, use pricing cautiously, transition fully to streaming, partner to optimize its platform, and maintain high availability distribution.
Social Strategy Recommendations for NetflixLaney Lewis
The document provides social media strategy recommendations for Netflix to expand its brand loyalty. It analyzes Netflix's current audiences and social media presence. It recommends that Netflix create a brand persona called "Neal Netflix" and strategies to collaborate with followers, encourage community participation, and contribute valuable content. This will make Netflix's brand more personal and create customer advocates, rather than just broadcasting messages.
The document discusses Netflix removing 1,794 titles from its streaming library by the end of May 2014. It includes screenshots from articles about HBO Go and Amazon Prime streaming services. The document appears to be materials for a 2014 business graduates group project on comparing Netflix, HBO Go, and Amazon Prime streaming services. It covers topics such as environmental scanning, business climate, challenges, strategy formulation, and costs/revenue for Netflix.
This document analyzes the strategy of Netflix using various frameworks. It provides an overview of Netflix, including its founding in 1997 as a DVD rental service and transition to an online streaming platform. A PEST analysis identifies political, economic, social and technological factors. A five forces analysis examines the intensity of rivalry, threat of new entrants, bargaining powers of suppliers and customers, and threat of substitutes. A SWOT analysis outlines Netflix's strengths, weaknesses, opportunities, and threats. The document also includes a market analysis and identifies problems around high competition and recommendations around content creation and live sports streaming.
Netflix has a strong social media presence, posting 4-5 times daily to Facebook and Twitter. Though posts don't always get high engagement, customer service accounts help Netflix interact directly with users. Competition from services like Hulu presents a threat, but Netflix's convenience and large user base are strengths. The document discusses Netflix's social media strategy and competitive analysis.
Student project for General Assembly UXDi Immersive
We were tasked with designing a feature set that integrated social with the Netflix streaming service.
Designed by:
Joe O'Donnell, joeod7@gmail.com
Stephanie Lee, stephlylee@gmail.com
Jaclyn Anderson, jaclynlenee@gmail.com
Only 12% of seniors in the US are on Netflix.
Netflix for seniors is a project that exposes this gap in the Market, while providing a strategy that brings the Joys of Technology to our most prized generation.
*This project was put together during my last semester at Grad school. Under the guidance of Paris Daniell
This document summarizes Netflix's business strategies. It includes a PEST analysis noting political issues like piracy and content licensing. A five forces analysis finds high threats from substitutes and new entrants. Netflix's core problem is the high threat from all five competitive forces, especially the bargaining power of suppliers and buyers. Netflix's strategy is to pursue market penetration through excellent service and low prices, focus on creating its own content, increase innovation spending, use pricing cautiously, transition fully to streaming, partner to optimize its platform, and maintain high availability distribution.
Social Strategy Recommendations for NetflixLaney Lewis
The document provides social media strategy recommendations for Netflix to expand its brand loyalty. It analyzes Netflix's current audiences and social media presence. It recommends that Netflix create a brand persona called "Neal Netflix" and strategies to collaborate with followers, encourage community participation, and contribute valuable content. This will make Netflix's brand more personal and create customer advocates, rather than just broadcasting messages.
The document discusses Netflix removing 1,794 titles from its streaming library by the end of May 2014. It includes screenshots from articles about HBO Go and Amazon Prime streaming services. The document appears to be materials for a 2014 business graduates group project on comparing Netflix, HBO Go, and Amazon Prime streaming services. It covers topics such as environmental scanning, business climate, challenges, strategy formulation, and costs/revenue for Netflix.
This document analyzes the strategy of Netflix using various frameworks. It provides an overview of Netflix, including its founding in 1997 as a DVD rental service and transition to an online streaming platform. A PEST analysis identifies political, economic, social and technological factors. A five forces analysis examines the intensity of rivalry, threat of new entrants, bargaining powers of suppliers and customers, and threat of substitutes. A SWOT analysis outlines Netflix's strengths, weaknesses, opportunities, and threats. The document also includes a market analysis and identifies problems around high competition and recommendations around content creation and live sports streaming.
Netflix has a strong social media presence, posting 4-5 times daily to Facebook and Twitter. Though posts don't always get high engagement, customer service accounts help Netflix interact directly with users. Competition from services like Hulu presents a threat, but Netflix's convenience and large user base are strengths. The document discusses Netflix's social media strategy and competitive analysis.
Student project for General Assembly UXDi Immersive
We were tasked with designing a feature set that integrated social with the Netflix streaming service.
Designed by:
Joe O'Donnell, joeod7@gmail.com
Stephanie Lee, stephlylee@gmail.com
Jaclyn Anderson, jaclynlenee@gmail.com
Netflix started as a DVD rental service and later added streaming options. It faces challenges implementing new features like an improved recommendation algorithm and separating DVD rentals into Qwikster. Netflix overcame these issues by launching streaming, eliminating separate plans, improving its content selection and algorithms. Key to Netflix's success is providing affordable, convenient access to a wide variety of content through its streaming service and original programming.
Netflix's social media strategy focuses on sharing, recommendations, and nostalgia marketing on Facebook by encouraging users to recommend shows and movies to friends during seasonal periods like holidays. On Twitter, Netflix uses hashtags and article/video links while on Instagram it shares posters, videos, pictures with hashtags and tags to engage audiences and link to actor/director accounts.
This marketing plan summarizes an Android app that allows users to stream high quality movies online. It aims to provide a better movie viewing experience at home than in theaters by offering convenient access to a wide variety of movies at affordable prices. The plan differentiates this app from competitors by primarily focusing on movies rather than a mixture of content. It targets movie lovers looking to watch films in their leisure time and those who don't have time for theaters. The goals are to create a single platform for many movies and provide personalized movie suggestions based on genres viewed. The app will be free to use but offer a premium subscription for offline viewing and multiple device access.
CyberFlick is a virtual Box Office, offering on-demand streaming movie service which allows filmmakers in Africa to release or launch their movies online.
This document provides instructions for finding and integrating video clips and images into educational projects using various software programs like PowerPoint, Inspiration, and Timeliner. It discusses searching online databases and archives for content, downloading and saving files, and embedding, inserting, or hyperlinking the media into projects using the different software options. Steps are outlined for each program.
BIGFLIX is India's largest online movies-on-demand service provider, started in 2008. The objectives of repositioning BIGFLIX were to introduce the concept of 'Second screen', get more website registrations, drive awareness of its catalog and features, and increase fan engagement. The strategy involved a two-fold creative approach using visuals on Facebook and Twitter to attract fans and get registrations through Bitly links, while showcasing the catalog and features and engaging customers through birthday wishes for stars. The results included increased likes, comments, new fans, Bitly link clicks, and Twitter followers.
Netflix: Entering the Video on Demand Industry through Providing Streaming Mo...guest218374
The document analyzes Netflix's entry into the video on demand industry through streaming movies. It provides background on Netflix's history as a DVD rental service. A SWOT analysis finds Netflix's strengths include its early market entry, focus on customer satisfaction, and large movie selection. Weaknesses include limited availability of new releases. Opportunities exist in streaming movies. Threats include competition from Blockbuster and potential new entrants. A six forces analysis examines the video on demand industry's competitiveness and the bargaining power of buyers and suppliers.
Consumer Science and Product Development at Netflix - OSCON 2012Matt Marenghi
1) Netflix uses consumer science and A/B testing to improve the user experience and increase customer satisfaction and retention.
2) Scientists form hypotheses about potential product improvements and then test different variations through controlled experiments with real customers.
3) The results of A/B tests help Netflix determine which changes to roll out more broadly or iterate further based on metrics like hours watched and retention rates.
The document provides an overview of Netflix, including its history, vision, mission, financial status, culture, management structure, operational plans, expansion efforts, and innovation. Key points include that Netflix was founded in 1997 and has grown to over 50 million subscribers globally by 2014. It has expanded from DVD rental by mail to become a leading global streaming service and creator of original content like House of Cards. The company aims to become the best global entertainment distribution service through expanding its licensing and markets worldwide.
This document provides an executive summary for Netflix's 2011 campaign. The campaign aims to increase sales and brand awareness through advertising. Some key points:
- Netflix offers the largest selection of DVDs for rental as well as low-cost streaming options.
- The campaign goals are to reach more of their target audience and increase customer numbers.
- Suggestions are made to improve internet, TV, and unconventional advertising (QR codes on candy).
- The goal is to spread awareness of Netflix's services and influence more people to subscribe.
Netflix provides personalized recommendations at scale to over 37 million members across 40 countries. They take a multi-layered approach using offline, nearline, and online computation. In the offline layer, large datasets are processed to train machine learning models. The nearline layer incrementally refines recommendations based on member events. In the online layer, recommendations are generated and presented to members in real-time based on signals from live services and precomputed results. Netflix recommendations are powered by a massive dataset of over 30 million daily plays and sophisticated algorithms running across distributed cloud computing infrastructure.
Launching a successful IPTV service.
Launching an IPTV service is a long, expensive and challenging project for any telecoms operator, be it an incumbent or an alternative provider. It requires clearly set objectives; appropriate financial and human resources; technical, commercial and content know-how; a sound strategy; and careful planning. This presentation provides SVP Advisors view on how to turn an IPTV project into a success, with recommendations and real-life anecdotes gained from our involvement in several IPTV operations and advisory projects.
Netflix International Business Strategy PlanIsabelle Smith
Netflix is expanding internationally and has identified South Korea as its next target market for expansion into Asia. South Korea was chosen over China and Japan due to its high broadband penetration, American cultural influence, and lower piracy rates compared to China. Netflix plans to use its experience expanding into Europe to continue its international growth strategy of entering new countries before competitors gain ground. The document provides a strategic analysis of Netflix's business and opportunities for further international expansion.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
RPWORLD offers custom injection molding service to help customers develop products ramping up from prototypeing to end-use production. We can deliver your on-demand parts in as fast as 7 days.
Netflix started as a DVD rental service and later added streaming options. It faces challenges implementing new features like an improved recommendation algorithm and separating DVD rentals into Qwikster. Netflix overcame these issues by launching streaming, eliminating separate plans, improving its content selection and algorithms. Key to Netflix's success is providing affordable, convenient access to a wide variety of content through its streaming service and original programming.
Netflix's social media strategy focuses on sharing, recommendations, and nostalgia marketing on Facebook by encouraging users to recommend shows and movies to friends during seasonal periods like holidays. On Twitter, Netflix uses hashtags and article/video links while on Instagram it shares posters, videos, pictures with hashtags and tags to engage audiences and link to actor/director accounts.
This marketing plan summarizes an Android app that allows users to stream high quality movies online. It aims to provide a better movie viewing experience at home than in theaters by offering convenient access to a wide variety of movies at affordable prices. The plan differentiates this app from competitors by primarily focusing on movies rather than a mixture of content. It targets movie lovers looking to watch films in their leisure time and those who don't have time for theaters. The goals are to create a single platform for many movies and provide personalized movie suggestions based on genres viewed. The app will be free to use but offer a premium subscription for offline viewing and multiple device access.
CyberFlick is a virtual Box Office, offering on-demand streaming movie service which allows filmmakers in Africa to release or launch their movies online.
This document provides instructions for finding and integrating video clips and images into educational projects using various software programs like PowerPoint, Inspiration, and Timeliner. It discusses searching online databases and archives for content, downloading and saving files, and embedding, inserting, or hyperlinking the media into projects using the different software options. Steps are outlined for each program.
BIGFLIX is India's largest online movies-on-demand service provider, started in 2008. The objectives of repositioning BIGFLIX were to introduce the concept of 'Second screen', get more website registrations, drive awareness of its catalog and features, and increase fan engagement. The strategy involved a two-fold creative approach using visuals on Facebook and Twitter to attract fans and get registrations through Bitly links, while showcasing the catalog and features and engaging customers through birthday wishes for stars. The results included increased likes, comments, new fans, Bitly link clicks, and Twitter followers.
Netflix: Entering the Video on Demand Industry through Providing Streaming Mo...guest218374
The document analyzes Netflix's entry into the video on demand industry through streaming movies. It provides background on Netflix's history as a DVD rental service. A SWOT analysis finds Netflix's strengths include its early market entry, focus on customer satisfaction, and large movie selection. Weaknesses include limited availability of new releases. Opportunities exist in streaming movies. Threats include competition from Blockbuster and potential new entrants. A six forces analysis examines the video on demand industry's competitiveness and the bargaining power of buyers and suppliers.
Consumer Science and Product Development at Netflix - OSCON 2012Matt Marenghi
1) Netflix uses consumer science and A/B testing to improve the user experience and increase customer satisfaction and retention.
2) Scientists form hypotheses about potential product improvements and then test different variations through controlled experiments with real customers.
3) The results of A/B tests help Netflix determine which changes to roll out more broadly or iterate further based on metrics like hours watched and retention rates.
The document provides an overview of Netflix, including its history, vision, mission, financial status, culture, management structure, operational plans, expansion efforts, and innovation. Key points include that Netflix was founded in 1997 and has grown to over 50 million subscribers globally by 2014. It has expanded from DVD rental by mail to become a leading global streaming service and creator of original content like House of Cards. The company aims to become the best global entertainment distribution service through expanding its licensing and markets worldwide.
This document provides an executive summary for Netflix's 2011 campaign. The campaign aims to increase sales and brand awareness through advertising. Some key points:
- Netflix offers the largest selection of DVDs for rental as well as low-cost streaming options.
- The campaign goals are to reach more of their target audience and increase customer numbers.
- Suggestions are made to improve internet, TV, and unconventional advertising (QR codes on candy).
- The goal is to spread awareness of Netflix's services and influence more people to subscribe.
Netflix provides personalized recommendations at scale to over 37 million members across 40 countries. They take a multi-layered approach using offline, nearline, and online computation. In the offline layer, large datasets are processed to train machine learning models. The nearline layer incrementally refines recommendations based on member events. In the online layer, recommendations are generated and presented to members in real-time based on signals from live services and precomputed results. Netflix recommendations are powered by a massive dataset of over 30 million daily plays and sophisticated algorithms running across distributed cloud computing infrastructure.
Launching a successful IPTV service.
Launching an IPTV service is a long, expensive and challenging project for any telecoms operator, be it an incumbent or an alternative provider. It requires clearly set objectives; appropriate financial and human resources; technical, commercial and content know-how; a sound strategy; and careful planning. This presentation provides SVP Advisors view on how to turn an IPTV project into a success, with recommendations and real-life anecdotes gained from our involvement in several IPTV operations and advisory projects.
Netflix International Business Strategy PlanIsabelle Smith
Netflix is expanding internationally and has identified South Korea as its next target market for expansion into Asia. South Korea was chosen over China and Japan due to its high broadband penetration, American cultural influence, and lower piracy rates compared to China. Netflix plans to use its experience expanding into Europe to continue its international growth strategy of entering new countries before competitors gain ground. The document provides a strategic analysis of Netflix's business and opportunities for further international expansion.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
RPWORLD offers custom injection molding service to help customers develop products ramping up from prototypeing to end-use production. We can deliver your on-demand parts in as fast as 7 days.
1. by Candace Majedi, Mirza Alam,
Azam Zafar
Social Movie Sharing
1Sunday, September 29, 13
2. NETFLIX SOCIAL MOVIE SHARING
Netflix Social is a new movie sharing feature within Netflix that allows friends to watch and
discuss movies together - even when they’re miles apart.
It pairs the joyful experience of watching movies with friends with the convenience of
online streaming.
NETFLIX SOCIAL
OVERVIEW
2Sunday, September 29, 13
5. NETFLIX SOCIAL MOVIE SHARING
Everybody wants our customer. Everyday new challengers arise to gain our customer’s
attention. And our customers aren’t loyal to providers. Many consumers maintain
simultaneous relationships with multiple video providers, from HBO go to Hulu to Amazon.
Right now, the differentiator among providers is the content, not the delivery system.
Getting “good” content is subjective and acquiring enough new content is one of our biggest
challenges.
How can Netflix differentiate from the pack and encourage customers to stay with
us and engage more often?
THE CHALLENGE
PRODUCT DESCRIPTION
5Sunday, September 29, 13
6. NETFLIX SOCIAL MOVIE SHARING
THE SOLUTION
Our solution, NETFLIX SOCIAL, a movie sharing feature within Netflix, allows users to
stream movies together for a shared experience. It addresses the delivery system and would
be unique to Netflix among our competitors. Users already try to watch movies together sub-
optimally on their own. is feature and can both increase the frequency of streaming
among customers and the number for viewers engaging with Netflix.
PRODUCT DESCRIPTION
6Sunday, September 29, 13
7. NETFLIX SOCIAL MOVIE SHARING NETFLIX SOCIAL
RESEARCH
PLANNING
7Sunday, September 29, 13
8. NETFLIX SOCIAL MOVIE SHARING COMPETITIVE ANALYSIS
Findings: Netflix is the only provider who personalizes movie recommendations based on
personal preferences.
Opportunity Identified: Reinforce and build upon the personal relationship we already have
with the user.
Netflix Amazon iTunes Hulu YouTube
Personalization at sign in x
Buy the DVD x x
Available without a subscription x x x x
Exclusive content for subscribers x x x
Exclusive content for non-subscribers
Curated movie lists x x x
Personalized recommendations x x x x
Taste preference wizard x
8Sunday, September 29, 13
9. NETFLIX SOCIAL MOVIE SHARING
User Interviews with 5 Study Participants
• All users of Netflix
• All with social networking profiles
• 1 heavy movie watcher, frequently writes online reviews
• 3 moderate movie watchers, sometimes writes online reviews
• 1 infrequent movie watcher, has never written a review online
Script
We asked them about group movie watching and their decision
making process when choosing a movie and in what ways they
engage with others around movies including post-movie
analysis and giving or receiving recommendations.
METHODS
USER INTERVIEWS
9Sunday, September 29, 13
10. NETFLIX SOCIAL MOVIE SHARING
•All participants streamed movies or TV shows with friends,
some tried to stream simultaneously on their own
•Recommendations from trusted sources (like-minded friends,
family members, bloggers) held more sway than the current
“Recommended for you” from Netflix.
•e most common time to discuss a movie was immediately
after the movie.
•When a social aspect was connected to a movie (via intended
discussion or shared experience) engagement with the content
increased.
FINDINGS
USER INTERVIEWS
10Sunday, September 29, 13
11. NETFLIX SOCIAL MOVIE SHARING
•Recommendations from trusted sources integrated into Netflix
•Create a shared viewing experience
•Movie discussion capability
OPPORTUNITIES
USER INTERVIEWS
11Sunday, September 29, 13
12. NETFLIX SOCIAL MOVIE SHARING NETFLIX SOCIAL
PERSONAS
PLANNING
12Sunday, September 29, 13
13. Leila Harper, 25 year old Account Manager
(Midtown Manhattan)
Source:http://www.drbilldean.com/2012/10/womens-health-and-disease-prevention.html/happy-smiling-hispanic-woman
Source: http://www.flickr.com/photos/ikhlasulamal/
“ I love watching
movies with my
friends! Having that
shared experience is
what makes it so fun”
Leila is a recent college grad who is working a nice office gig in
midtown Manhattan. Even though she enjoys her current role she
is always looking for ways to advance her career. She works hard, but that
doesn't stop her social schedule. She always has plans - if work doesn’t get in
the way! Movies and TV shows are a major part of her monthly entertainment.
She’ll take the recommendation of close friends or family members and back
up that recommendation with the rating on Rotten Tomatoes.
She prefers watching movies and shows with friends so she can share in the
moments with them - the happy, the sad, and everything in between.
Watching plot lines unfold is an emotional experience for her and she enjoys
discussing the movie immediately after watching with those around her. -
when she’s “in the moment.”
Likes:
Up and Coming artists
Staying in touch with friends and colleagues
Movie Nights and Award Show Parties
Frustrations:
Predictable big-box Movies
Risk
Being out of the loop
Needs/Goals:
Convenient way to plan movie nights
More opportunities to spend time with friends
Socializer
13Sunday, September 29, 13
14. Mason Guillarte, 28 year old Educator
living in Brooklyn
http://www.wikihow.com/images/a/a0/Become-a-Film-Buff-Step-3.jpg
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=XjrvBZGCY3BCzM&tbnid=OvVKQYn_Tpi20M:&ved=0CAUQjRw&url=http%3A%2F%2Fen.m.wikipedia.org%2Fwiki%2FFile
%3AFilm_Buff.jpg&ei=rH5EUpqqONO44AOfj4CICg&bvm=bv.53217764,d.dmg&psig=AFQjCNHXMnqFHakz_6BZalwViDotzdCmSQ&ust=1380306969412927
“A truly great
movie is rare
and worth
discussing”
Mason is a teacher working out in the neighborhood of Bedford Park. And
he couldn’t have picked a better profession! Mason is a man who loves the
free exchange of ideas. He is an art junkie, bar none and gets his fix by
sharing an admiration of a great film with like-minded friends. He speaks
about everything from its poor cinematography and great lighting to how
the films breaking from traditional narrative structure and character
development are leading to a sea change in the American cultural lexicon.
Not only does Mason love watching, discussing and sharing films with others
to him a great film might as well be a North Star to the soul.
He doesn’t have a traditional television and instead streams all of his media
content. He uses multiple sources to stream from including Netflix,
especially to watch older movies he’s seen before.
Likes:
High-Brow Culture
Indie and Cult Films
Demonstrated Intelligence
Frustrations:
Reality TV
Chatty Movie- Goers
Needs/Goals:
Read expert reviews
Discuss films with like-minded individuals
Film Critic
14Sunday, September 29, 13
15. Tom Miller, 26 year old pharmacist
living in Pelham Parkway
Source:Creativecommons, no citation necessary
Source:http://farm9.staticflickr.com/8229/8567092382_a94889f040.jpg
“I’ll keep the TV on
in the background
but I would rather
read a book”
Tom is an easy-going guy who compromises easily when it comes to
entertainment. He’s usually happy to do or watch whatever his girlfriend wants
to do or watch. As long as he can watch his shows when he’s alone cleaning his
apartment he’s satisfied. He’s heard of some new shows on Netflix but hasn’t
bothered watching them - he already has a network TV show he’s catching up
on and that’s plenty for him. He hasn’t watched Netflix in a couple months.
And that one time he did he used his friends account to watch the movie
version of a book that he just read.
Likes:
Simplicity
Tradition
Familiarity
Frustrations:
Complicated Gadgetry
Confrontation
Browsing movies
Needs/Goals:
Network shows available via online streaming
Casual Watcher
Not a persona targeted in this product
15Sunday, September 29, 13
16. NETFLIX SOCIAL MOVIE SHARING NETFLIX SOCIAL
SCENARIOS
PLANNING
16Sunday, September 29, 13
17. NETFLIX SOCIAL MOVIE SHARING SCENARIOS
Use Case Requirements
CHOOSE A MOVIE
- Get Recommendations
- See Reviews
- Browse shared lists
SCHEDULE STREAM WITH FRIENDS
- Invite friends
- Set day/time
JOIN THEATRE
- Live stream and Chat
Key Insight:
Condense recommendations into the flow of choosing a movie
http://www.visualphotos.com/image/2x3752864/people_buying_movie_tickets_at_the_box_office
http://marketingtowomenonline.typepad.com/blog/2010/03/new-research-shows-women-buy-more-movie-tickets-than-men.html
Leila Harper, 25 year old Account
Manager
(Midtown Manhattan)
Socializer
Socializer Plans a Movie Night
Leila misses her friends from college and plans to watch a movie with her
old roommate next Friday. ey both have a few movies they’d like to
watch, but Leila will make the final call. Leila does the research to figure
out which movie they should see. In the end, she chooses Cloud Atlas
which was on both of their lists and got great reviews. She sends out the
invitation and now they both have a friendly “date” for next week at 8:00
pm.
17Sunday, September 29, 13
18. NETFLIX SOCIAL MOVIE SHARING SCENARIOS
Use Case Requirements
CHOOSE A MOVIE
- See reviews from an expert
SET CONTROLS
- Disables chat and other controls
DISCUSSION
- Chatroom stays open after the movie
Key Insight:
Ability to find movies recommended by experts or in other people’s lists
http://www.visualphotos.com/image/2x3752864/people_buying_movie_tickets_at_the_box_office
http://marketingtowomenonline.typepad.com/blog/2010/03/new-research-shows-women-buy-more-movie-tickets-than-men.html
Mason Guillarte, 28 year old Educator
living in Brooklyn
Film Critic
Film critic watches a film with his colleague
Mason watches a new movie almost every night, from obscure to cult film
classics. His colleague suggested this new indie flick that his friend
produces, so they’re going to watch it together and discuss it afterwards.
18Sunday, September 29, 13
19. NETFLIX SOCIAL MOVIE SHARING NETFLIX SOCIAL
PRODUCT DESIGN
PLANNING
19Sunday, September 29, 13
20. NETFLIX SOCIAL MOVIE SHARING #1 CONCEPT SKETCHING
We sketched out different interfaces that
worked with Netflix’s current design.
Screen ideation
20Sunday, September 29, 13
21. NETFLIX SOCIAL MOVIE SHARING
We conducted usability interviews with 5 people and asked
them to invite a friend to watch a shared movie.
User Testing
#2 DESIGN HYPOTHESIS
Findings
• Integrate Netflix Social elements onto homepage
• Create lexicon (shared streaming, launch theatre, RSVP)
• Adjust copy and icon usage throughout the invitation
process
Opportunities
•Our interface was intuitive to use
•People truly liked the movie sharing concept and
understood its function
• e new “Social” tab wasn’t apparent to users
• Copy wasn’t always understood.
• Calendar widget was skipped when setting up an invitation
21Sunday, September 29, 13
22. NETFLIX SOCIAL MOVIE SHARING DESIGN EDITS
Homepage Before Homepage After
22Sunday, September 29, 13
23. NETFLIX SOCIAL MOVIE SHARING
We tested two types of control features:
• Modal each time when entering eatre
• Progressive disclosure
User Testing
#3 DESIGN REFINEMENT
Findings
Integrate new features without disrupting the simplicity
users preferred.
Opportunities
Users preferred progressive disclosure for the controls and
wanted a default setting for host-only control.
23Sunday, September 29, 13
25. NETFLIX SOCIAL MOVIE SHARING NETFLIX SOCIAL
USERFLOWS
PLANNING
25Sunday, September 29, 13
26. NETFLIX SOCIAL MOVIE SHARING Overall Concept Model
External
ratings
Recommendations
Choose movie
RSVP
Changing
RSVP
Invite Friends Viewing a movie
Controls
Choose
Time
chat
webcam
“Host”
Friends
“Host” Tasks
Shared Tasks
26Sunday, September 29, 13
27. NETFLIX SOCIAL MOVIE SHARING USERFLOW
Invite Friends to Watch a Shared Stream
(logged in)
Yes
No
Yes
(logged in)
27Sunday, September 29, 13
28. NETFLIX SOCIAL MOVIE SHARING USERFLOW
Watch a live stream with Friends
(logged in)
28Sunday, September 29, 13
29. NETFLIX SOCIAL MOVIE SHARING USERFLOW
RSVP for Shared Stream
29Sunday, September 29, 13
30. NETFLIX SOCIAL MOVIE SHARING USERFLOW
Follow a Blogger
30Sunday, September 29, 13
31. NETFLIX SOCIAL MOVIE SHARING USERFLOW
Send Recommendation Friends
31Sunday, September 29, 13
32. NETFLIX SOCIAL MOVIE SHARING NETFLIX SOCIAL
KEY SCREENS
PLANNING
32Sunday, September 29, 13
33. NETFLIX SOCIAL MOVIE SHARING HOMEPAGE SCREEN
Link to the new social page
of Netflix
Link to friends profiles
A
B
A
B
33Sunday, September 29, 13
34. NETFLIX SOCIAL MOVIE SHARING SOCIAL PAGE SCREEN
A
B
C
E
D
Movies scheduled to be watch
with friends.
“Launch eatre” button
appears within 10 minutes of
start time.
A
B
Recommended from friends
Your friend’s movie queue
C
D
Movies that are in both your
queue and your friends queueE
34Sunday, September 29, 13
35. NETFLIX SOCIAL MOVIE SHARING MOVIE CHOICE SCREEN
A
B
C
D
E
Movie you’re going to watch
Reviews pulled from external
sources, i.e. Rotten Tomatoes
A
B
List of Friends who also have
this movie in their queue
Button that allows you to
watch the film with friends
C
D
Member Reviews ordered by:
Favorites then Friends then
everyone else
E
35Sunday, September 29, 13
36. NETFLIX SOCIAL MOVIE SHARING INVITATION SCREEN
Choose friends to watch a video
with
Select a date and time to watch
the film with friends
A
B
Send the invitation
D
A
B
D
Attach an optional note
C
C
36Sunday, September 29, 13
37. NETFLIX SOCIAL MOVIE SHARING VIEWING SCREEN
B
C
A
B
C
Webcam and Chat windows
open and close like drawers
Streaming control is within
playback toolbar - the person
hosting the session sets the
control for everyone.
A
B
Movement of mouse brings up
the control bar and webcam/
chat icons
C
37Sunday, September 29, 13