The document discusses embedded ethnography and how it was used to understand human-centered design within different environments and cultures. An ethnographer was embedded with Marines to observe their interactions and gain a deeper understanding of their capabilities based on their culture. The ethnographer underwent training and research to prepare for studying the Marines' races and cultures systematically while experiencing two different environments. Acceptance into the Marines' teams was important for gaining approval and directly interacting with them. Valuable lessons were learned beyond what was initially expected about how to design with purpose based on the cultures observed.

1. embedded ethnography:
from trenches to understanding

2. human-centered design lifecycle
Analyze
Design
Evaluate
Deliver
1
2
3
4
Ongoing user, stakeholder, SME and engineering collaboration
tonia m. bartz | embedded ethnography
Repeat

3. ethnography
the study and
systematic recording of
human races and cultures
tonia m. bartz | embedded ethnography

4. purpose
desire to connect
design with purpose
tonia m. bartz | embedded ethnography

5. preparations
training + supplies
reading + research
tonia m. bartz | embedded ethnography

6. environment
embedded with Marines
experienced two different
environments
tonia m. bartz | embedded ethnography

7. culture
acceptance + approval
teams, not individuals
tonia m. bartz | embedded ethnography

8. human-centered design
observation
direct interactions
tonia m. bartz | embedded ethnography

9. takeaways
learn more than expected
capabilities based on
cultures
tonia m. bartz | embedded ethnography

10. contact
Tonia M. Bartz
Senior Designer – Human Sciences
480.441.5437
tonia.bartz@gdc4s.com
tonia m. bartz | embedded ethnography