The document summarizes a brand image for the NSPCC charity. The brand name is NSPCC and the image features a broken teddy bear to convey the connotation of a sad child. The camera uses a close-up bird's eye view to show tension and the font/color/logo are meant to get the message across in a bold, straightforward manner aimed at stopping child abuse.

1. • Product
• Brand name The The brand The
• Image denotation name is denotation is
• product is
Image connotation The
nspcc a broken
• nspcc
Camera distance and connotation
teddy on the
angle is a child
• Typeface
• Colour
that is sad
• Slogan when its
• Logo teddy is
• Motive broken
• Audience
The audience is the
It is a close
victim because the
up and it is
number at the
a bird’s eye
bottom says call our
view to
help line now which
show
means if they are
tension
being abuses they
should call
To stop The font is
child bold and
abuse straight
forward
The logo is nspcc The slogan is trying to say this could
so that you know happen to children as easily as it could The colour is dark
who they are happen to kids and is also saying that and blunt but the
it could get this violent teddy is colourful