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FINDING CLARITY IN AN AGE OF 
DISRUPTION: 
Results from Naylor’s 
2014 Association Communications Benchmarking Report
TODAY’S AGENDA 
• TODAY’S COMMUNICATIONS LANDSCAPE 
• KEY FINDINGS AND TRENDS FROM NAYLOR’S 
ASSOCIATION COMMUNICATIONS BENCHMARKING 
REPORT 
• THREE RECOMMENDATIONS FOR BRINGING CLARITY TO 
YOUR COMMUNICATIONS STRATEGY
THE EVOLUTION OF VIDEO
THE ROLE OF VIDEO IN TODAY’S 
COMMUNICATIONS LANDSCAPE
View the latest features 
plus archived content at 
AssociationAdviser.com 
Association Adviser 
magazine contains the 
year’s most popular articles 
See face-to-face 
interviews with today’s 
thought leaders on 
Association Adviser TV 
The annual communications 
benchmarking report contains 
the latest research findings & 
best practices 
Association Adviser 
eNews delivers 
directly to your 
inbox each month 
2014 BENCHMARKING SURVEY PARTICIPANTS 
Number of Surveys Completed: 1031 
Seniority of Respondents: 70.6% in senior 
management roles (39% Exec. Director / CEO / 
President; 31.6% VP, Director, Sr. Manager) 
CREATING A TWO-WAY 
DIALOGUE THROUGH 
THE ASSOCIATION 
ADVISER MEDIA BRAND 
ALLOWS US TO 
DEVELOP DEEPER 
INSIGHTS TO HELP YOU 
BE MORE EFFECTIVE.
SINGLE GREATEST 
COMMUNICATION CHALLENGE
WHAT WOULD IT TAKE TO GET 
MEMBER ENGAGEMENT HIGHER?
INTEGRATION & BRANDING
Do you KNOWhow your 
members feel about the 
communications you provide, or 
do you just THINK you know? 
ASSOCIATION GOALS 
AND OBJECTIVES 
EXPECTATIONS OF 
MEMBERS, READERS 
AND ADVERTISERS
Download the 2014 Association 
Communications Benchmarking Report: 
www.Naylor.com/Benchmarking 
Contact: 
Dana Plotke 
Marketing Manager 
dplotke@naylor.com 
Direct: (352) 333-3358 
Toll Free: 1-800-369-6220 ext 3358

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Finding Clarity in an Age of Disruption: Results from Naylor's 2014 Association Communications Benchmarking Report

  • 1. FINDING CLARITY IN AN AGE OF DISRUPTION: Results from Naylor’s 2014 Association Communications Benchmarking Report
  • 2. TODAY’S AGENDA • TODAY’S COMMUNICATIONS LANDSCAPE • KEY FINDINGS AND TRENDS FROM NAYLOR’S ASSOCIATION COMMUNICATIONS BENCHMARKING REPORT • THREE RECOMMENDATIONS FOR BRINGING CLARITY TO YOUR COMMUNICATIONS STRATEGY
  • 3.
  • 5. THE ROLE OF VIDEO IN TODAY’S COMMUNICATIONS LANDSCAPE
  • 6. View the latest features plus archived content at AssociationAdviser.com Association Adviser magazine contains the year’s most popular articles See face-to-face interviews with today’s thought leaders on Association Adviser TV The annual communications benchmarking report contains the latest research findings & best practices Association Adviser eNews delivers directly to your inbox each month 2014 BENCHMARKING SURVEY PARTICIPANTS Number of Surveys Completed: 1031 Seniority of Respondents: 70.6% in senior management roles (39% Exec. Director / CEO / President; 31.6% VP, Director, Sr. Manager) CREATING A TWO-WAY DIALOGUE THROUGH THE ASSOCIATION ADVISER MEDIA BRAND ALLOWS US TO DEVELOP DEEPER INSIGHTS TO HELP YOU BE MORE EFFECTIVE.
  • 7.
  • 8.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. WHAT WOULD IT TAKE TO GET MEMBER ENGAGEMENT HIGHER?
  • 15.
  • 17.
  • 18.
  • 19. Do you KNOWhow your members feel about the communications you provide, or do you just THINK you know? ASSOCIATION GOALS AND OBJECTIVES EXPECTATIONS OF MEMBERS, READERS AND ADVERTISERS
  • 20. Download the 2014 Association Communications Benchmarking Report: www.Naylor.com/Benchmarking Contact: Dana Plotke Marketing Manager dplotke@naylor.com Direct: (352) 333-3358 Toll Free: 1-800-369-6220 ext 3358

Editor's Notes

  1. 1