Naty was started in 1994 by Marlene Sandberg to provide more eco-friendly and natural baby care products as an alternative to disposable diapers. Naty diapers are made from natural materials like cornstarch and tree pulp without harmful chemicals to keep babies healthy and happy. Naty products are recommended by the Swedish Asthma and Allergy Association as they are fragrance-free and contain no known allergens. The company aims to continuously improve its products to affect the environment as little as possible through innovative and natural solutions.