Windmill Baby — a pioneering Indian brand born from a mother's love and backed by science. This presentation showcases how Windmill Baby transforms everyday baby care through sustainable innovation, green chemistry, and toxin-free formulations. Learn about the brand’s mission, product range, certifications, and commitment to creating a safer ecosystem for babies and the planet. Ideal for conscious parents, retailers, and health advocates seeking safe, effective, and eco-friendly baby care solutions.

1. WINDMILL BABY
Clean. Conscious. Care.

2. ESSENTIAL NUTRIENTS GROWTH

3. For Swati, Windmill baby was born from the most powerful
force — a mother’s love. When her little one developed
persistent rashes and allergies, she discovered the harsh
reality behind many popular baby products: residues,
allergens, and chemicals that linger on delicate skin. What
began as helplessness soon turned into determination to
find better solutions.
Years earlier in New York, while working with leading global brands, Swati had
studied the latest advances in green surfactant chemistry — safe, plant-based
alternatives to traditional chemicals. She saw how everyday products, trusted by
millions, were often linked to skin sensitivities and long-term health risks. This
knowledge grew into a passion, but motherhood transformed it into a mission.
Back in India, she realized that even conscious parents lacked access to truly safe,
science-backed baby care. In 2020, she founded Windmill baby to bridge this gap
— creating a world-class, made-in-India brand rooted in safety, sustainability, and
science.
Everyone Has a Story, Here’s Ours

4. Integrity in Every Step: Design with Intention:
Harnessing nature’s power to create products that truly care.​
GENESIS
Nature-Inspired Purpose:
We harness nature’s power
to create products that care
for people and the planet.
Sustainable Innovation:
Like a windmill turns wind into
energy, we transform nature’s
gifts into thoughtful, everyday
solutions.
Our products reflect a deep
respect for the natural world
— combining innovation with
responsibility.
We create to improve lives,
working with nature to deliver
impact, trust, and well-being.

5. OUR MISSION
We strive for excellence
Strike the best balance between safety and effectivity.
We are progressive
Move with the times, always on the forefront of the latest technology
and research so that we can bring the best products to you.
We are conscious
We use renewable plant based raw materials. After all, the health of
the environment will dictate the health of your little one!

6. BRAND PILLARS
Safety First - Every product is created with the highest standards of
safety—dermatologist tested, toxin-free, and validated by science to
protect delicate skin and fragile lives.
Scientific Innovation - Cutting-edge research, green chemistry, and
continuous testing drive our product development—bringing the
best of nature and science together for healthier families.
Trust & Transparency - Certified by global standards and honest in
every claim, we build trust through openness, accountability, and a
commitment to clean, conscious care.
Sustainability - We believe in care that goes beyond today. Our
plant-based, biodegradable, and eco-responsible solutions safeguard
both babies and the planet.

7. OUR TARGET MARKET
Young parents (25–45 years) in urban and semi-urban areas —
health-conscious, discerning, and deeply protective of their children.
They value safety, science, and natural care over anything artificial.
Environmentally aware and sustainability-driven, they actively seek
toxin-free, certified safe essentials that align with their lifestyle. For
them, the right product means peace of mind, trust, and genuine
care for their little ones.

8. 0 2 4 6 8 10
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2
4
6
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10
Brand positioning
Price
Quality
-
Safety
Ecolunes
Windmill baby
Persil
Nuk Baby
Cool & Cool Baby
OMO
Attitude

9. INDOOR POLLUTION
Did you know?
Nearly 90% of pollution exposure is within your control
We spend 90% of our time indoors — at home, work, or places we feel safest.
But indoor spaces often contain dust, mold, allergens, and chemical residues.
These pollutants make indoor air a major source of daily exposure.
Because clean air isn't a luxury — it's a basic need for a healthier life.
Improving indoor air quality can significantly boost your health and well-being.
33% of indoor pollution comes from chemical cleaners.

10. Harm from Chemical Cleaners
Toxic Chemicals in the Air – VOCs
like formaldehyde, benzene, and
toluene cause headaches, dizziness,
eye irritation, and respiratory issues
Respiratory Problems – Chlorine,
ammonia, and synthetic fragrances
irritate lungs; higher risk for babies,
children, and asthma patients
Skin & Eye Irritation – Harsh
detergents and bleach trigger eczema,
rashes, and eye irritation
Indoor Air Pollution – VOCs react
with ozone to form indoor smog,
lowering air quality
Hormone Disruption – Phthalates
and parabens (often hidden in
“fragrance”) disrupt hormones
Safer Alternative (Natural/Clean Products)
Non-toxic Ingredients – Vinegar, baking
soda, and plant-based surfactants clean
effectively without releasing harmful
fumes
Gentle on Lungs – Natural cleaners
reduce respiratory strain and are safer for
sensitive groups
Skin-Safe Formulas – Dermatologically
tested, plant-based cleaners reduce
irritation risk
Fragrance-Free / Natural Oils – Use
essential oils or fragrance-free
formulations that are non-disruptive
Better Indoor Air Quality – Natural
products improve air freshness without
toxic buildup

11. BUILDING A SAFER ECOSYSTEM
A baby’s ecosystem is fragile —
every bite, touch, and breath shapes
their health and development.
Organic food loses its purpose if
served on a chemical-laced plate or
cleaned with toxin-filled detergents.
At Windmill Baby, we create a safe,
chemical-free environment —
because protecting babies means
caring for everything that touches
them.

15. At Windmill Baby, we believe that nature knows best.
That’s why every product we create is made with
carefully selected, plant-derived ingredients—proven to
be gentler, safer, and often more effective than synthetic
alternatives.
Our strength lies in our expertise in green chemistry,
enabling us to craft world-class cleaning and personal
care solutions without compromise.
Every ingredient we use meets the highest global
standards of safety and purity, certified by some of the
most trusted organizations worldwide:
NPA Certified
NSF/ANSI 305-2012
DfE (CleanGredients)
USDA Biopreferred Product
GreenStar Rating of 10.0
Good quality ingredients make good quality
products.
Clean Ingredients

16. Windmill baby
Main Surfactant

17. BALANCED DIET

18. Windmill baby cleaners are battle tested in the
harshest of conditions and formulated to tackle the
toughest grime. At the heart of our powerful cleaning
action are plant-based surfactants that work by
lowering the surface tension of water, allowing them
to penetrate deep into fabrics and surfaces where
filth hides. Unlike conventional cleaners that mask
odors or leave behind residues, our formulas bind to
and eliminate odor-causing particles completely —
leaving behind a fresh, neutral clean.
Our personal care range is infused with botanical
actives that cleanse deeply without disrupting the
skin’s natural moisture barrier. Our formulas
delicately lift away sweat, excess oil, and impurities
while preserving the skin’s microbiome. Clinically
tested for safety and softness, these products deliver
a soothing, moisturizing cleanse that’s perfect for
sensitive baby skin and comforting for everyday use.
Coz what’s the point if they don’t..
That work like magic

19. Because babies already smell perfect!
Fragrances — whether synthetic or naturally derived
— are the most common triggers for skin reactions,
respiratory discomfort, and allergic flare-ups in
babies. Several studies link fragrances to contact
dermatitis, eczema, and other allergic reactions. And
most importantly, fragrances add no function.
That’s why, at Windmill Baby, we’ve created a
fragrance-free line of products, completely free
from scents, masking agents or essential oils, for
newborns and those with sensitive skin. This means
that there are no lingering smells in bottles that
could throw babies off feeding, and no residues in
clothes that could cause itching and reactions.
Windmill Baby offers you a safer, more soothing
alternative that helps prevents rashes, eczema, or
allergies — giving you peace of mind and your little
ones the purest and gentlest care.
Fragrance free

20. Our Fragrance Free Range

21. The one thing parenting teaches us is to care..
All Windmill baby products are designed with care
not just for your baby, but for the world they’ll grow
up in. Our formulas are crafted to be as safe and
gentle for your family as they are kind to the
environment — using only biodegradable, plant-
based ingredients that break down naturally
without leaving harmful waste behind.
What’s more, there are no phosphates, pthalates,
optical brighteners, dyes or sulphates in any of our
products, which are all known to be harmful to
aquatic life and our precious water bodies. From
our cleansers to our personal care range, we’ve
chosen every component to be effective, non-toxic,
and earth-conscious.
Because giving your baby the best start also means
protecting the world they’ll grow up in — one
conscious choice at a time.
And Earth Conscious

22. INGREDIENT KNOWN RISKS RISK LEVEL RESEARCH SOURCE
1,4 - Dioxane
(by-product present
in many chemical
cleaners)
Known carcinogenic High
International Agency for Research
on Cancer (IARC); U.S Department
of Health and Human Services
(HHS)
Sulphates
(commonly used
cleaning agent)
Skin irritation; dryness;
potential eye damage;
asthama
Moderate
US National Institute of Health
(NIH); EU Ecolabels; European
Chemicals Agency (ECHA)
Parabens
(commonly used
preservative)
Endocrine disruptions;
reproductive health
High
Washington’s Chemicals of High
Concern to Children (CHCC);
European Chemicals Agency (ECHA)
WHAT WE KEEP OUT & WHY

23. INGREDIENT KNOWN RISKS RISK LEVEL RESEARCH SOURCE
Phthalates
(enhances lingering
effect of fragrances)
Allergic diseases;
abnormal behavioral
development; asthama
High
US National Institute of Health
(NIH); Canadian Healthy Infant
Longitudinal Development (CHILD)
Phosphates
(commonly used to
increase foam)
Skin burns; eye damage;
acute aquatic toxicity
High
EU GHS Hazard Labeling Codes;
Environmental Working Group
(EWG)
Optical
Brighteners (makes
fabrics appear
cleaner)
Contact dermatitis (skin
allergies), developmental
defects
Moderate
European Ecolabel Commission; US
Environmental Protection Agency
(EPA)
WHAT WE KEEP OUT & WHY

25. Our Biobased Content Certification comes from the United States Department of
Agriculture (USDA) through its BioPreferred program. This certification ensures
that our product contains a verified amount of natural biological ingredients.
And our Toxin Free certification comes from SCA, Australia.
Additionally, our key ingredients are certified by EPA, USA and NSF, USA for
safety. And all our products are tested to be safe for those with extremely
sensitive skin, including suffering from conditions such as eczema.
CERTIFIED FOR SAFETY & EFFICACY
Made with Plant-Based Ingredients for a Toxin-Free Home

26. Our Soldiers

27. Natural Bottle &
Dish Wash
Fragrance free: leaves behind no
lingering smells that may discourage
your baby from drinking milk
Deep cleans: removes residue and
odors from breast milk and formula,
for a thorough clean every time
Versatile: effectively cleans your
pump parts, feeding bottles, teats,
baby dishes, teethers, and more
Foams well: for that effortless,
satisfying cleaning experience
Available in: 450ml bottle, 500ml pouch

28. Why Windmill baby Bottle Cleanser
Wins for Safety & Gentleness
Plant-based
Surfactants
Sodium
benzoate
(food grade)
Fragrance
free
No dyes,
phthalates, or
optical brighteners
USDA, NSF, EPA
Safer Choice, Made
Safe Australia
NUK JIF Ecolunes
SLS
Sodium
Benzoate
Fragrance
Free
Sodium
Chloride &
Hydroxide
No No No
Anionic +
Amphoteric
isothiazolinon
e class
preservatives
Fragrances
Dyes, Soda
Ash
Fragrance
Free
Disodium
Etidronate
Hydrogen
Peroxide
Sodium
Coceth
Sulfate

29. DUBAIMUNICIPALITY
APPROVED
Natural Baby
Laundry Detergent
and Softener
Fragrance free: available in 2 variants —
fragrance free, for sensitive skin, and
Lavender Blossoms, for active kids
Hypoallergenic: gentle formula that is
certified allergen free, and does not leave
behind residues or toxins
Effective on stains: penetrates deep into the
fabric and lifts away dirt, milk solids and
poop stains without damaging clothes
Hand or machine wash: works great no
matter how you clean your clothes
Dermatologically Tested: Safe for daily use
on baby’s delicate skin, backed by clinical
testing.
Available in: 900ml bottle, 1000ml pouch, 2000ml bottle

30. Why Windmill baby Laundry Detergent
Wins for Safety & Gentleness

31. Natural Floor
Cleaner
Natural clean: keeps your floors clean
from dirt and chemicals, so you don’t
stress even when they eat off floors
Safe for pets: keeps toxic chemical
fumes and residues out of homes with
pets and children, so they can breathe
naturally
For all floors: whether it’s nursery
wood, kitchen tile, or living room
marble — our cleaner’s got you covered
Citrus Fresh: a mild, hypoallergenic
scent that makes your home feel fresh
Available in: 950ml bottle, 2000ml bottle

32. Why Windmill baby Floor Cleaner Wins
for Safety & Gentleness
Plant-based
Surfactants
Sodium
benzoate
(food grade)
IFRA Certified
Fragrance
No dyes,
phthalates, or
optical brighteners
USDA, NSF, EPA
Safer Choice, Made
Safe Australia
Method Dettol Originally
Yellow
Laureth- 7
Benzisothiazoli
none
Fragrances
Colorants,
dyes, mild
solvents
No No No
All class of
surfactants
BKC
Fragrances
Dye, soda
ash
Fragrances
Vinegar
based
formula
Methylisothiazo
linone
Sodium
lauriminodi
propionate

33. DUBAIMUNICIPALITY
APPROVED
Natural Toy &
Surface Cleaner
Fragrance free: so you can use freely
on toys, teethers or anything your
baby may accidentally put in their
mouths
Easy to use: just spray and mop the
dirt away with a paper or dry cloth
Multi-use: clean high chairs, toys, pet
bowls, furniture, glass — works on any
surface like a charm
Natural clean: certified toxin free and
made with coconut oil based natural
surfactants to keep your little ones
safe
Available in: 450ml bottle

34. Why Windmill baby All Purpose
Cleaner Wins for Safety & Gentleness
Plant-based
Surfactants
Sodium
benzoate
(food grade)
Fragrance
free
No dyes,
phthalates, or
optical brighteners
USDA, NSF, EPA
Safer Choice, Made
Safe Australia
Method JIF Ecover
Laureth-7
Benzisothiazoli
none
Fragrances
Soda ash,
Some
Solvents
No No Ecocert
Anionic
Surfactants
Benzisothiazoli
none
Fragrances
Dyes
Natural
Fragrances
Some
Enzymes
Benzisothiazoli
none
SLS

35. Natural Hand
Wash
Luxurious clean: washes away dirt and
99% of the germs, while retaining the
moisture and softness of your hands
No more dryness: keeps your hands soft,
hydrated, and happy—no more itching or
tightness
For the whole family: from newborns to
grannies, and everyone in between
Three variants: available in Fragrance
Free, Coco Shea & Fresh Pomelo, so
everyone can choose their favorite
Dermatologically Tested: Safe for daily
use on baby’s delicate skin, backed by
clinical testing.
Available in: 450ml bottle

36. 100% Bamboo
Dry Baby Wipes
Chemical free: absolutely no
chemicals or additives, just fresh
natural fabric — eliminating chances
of reactions/allergies
Use wet or dry: for a rash free
diaper change — simply soak in
fresh, warm water to clean and then
pat dry with another wipe
Versatile: excellent for diaper
changes, cleaning dripping nose or
feeding mess, and daily baby care.
Moms use it for bacteria free face
cleaning, makeup removal and more
Available in: Packs of 3 and 6

37. Gift Boxes and
Combos
Travel Essentials Pack: perfect
when traveling with your little ones,
protects them from dirt, chemicals
and germs on the go; includes bottle
cleanser, detergent and handwash
Newborn Gift Set: excellent for new
parents, the set packs our award
winning natural child care range;
includes bottle cleanser, detergent,
handwash, head to toe wash, baby
wipes and toy

38. WHAT SETS US APART
Safe and Certified Products
Developed to meet international
safety benchmarks and validated by
globally recognized standards.
Superior-Grade Certified
Ingredients
Carefully selected, non-toxic, and
biodegradable components that
protect both your family and your
home environment.
Evidence-Based Claims
Every statement is supported by
research and testing, ensuring
transparency and trust.
Stringent Quality Control
Each formulation undergoes rigorous
testing for safety, efficacy, and purity.
Mindfully Created Solutions
Designed with a balance of scientific
innovation and gentle care to deliver
safe and effective results.

39. 500,000 HAPPY MOMS AND COUNTING
✮✮✮✮✮ “We got this to avoid chemicals on the floor where
baby crawls. It has become our favorite non-toxic floor cleaner”
✮✮✮✮✮ “The best bottle cleanser I've
used and lasts a long time unlike others”
✮✮✮✮✮ “I was searching for any cleaner which is natural,
branded, certified.. I found Windmill baby - just keep one
cleaner and clean multiple of surfaces.. I loved it.”
✮✮✮✮✮ “I was very choosy regarding everything and then I
found Windmill which is made of natural ingredients and
perfect to protect my children.”
✮✮✮✮✮ “Earlier I use eczema cream for my dry skin, but now my
hands are soft and I am free from applying any external cream”

40. AVAILABLE IN STORE AND ONLINE

41. QUICK RECAP
USDA
certified
natural
Toxin free
Allergen free
EPA certified
ingredients
Fragrance
free
range
Safe &
Effective
Sulphate
free,
etc.
Plant based
sustainable
products
No fumes!
Complete
cleaning
solution

42. GIVE YOUR BABY THE BEST START TO LIFE
windmillbaby.com
info@windmillbaby.com