This document provides guidance for organizations on creating audio/visual content with limited budgets. It addresses common fears around getting started, including not knowing where to begin, fear of failure, and concerns about costs and tools. The document outlines three guiding questions to help define goals and story for content. It then provides tips on planning, production and distribution of both audio and video content, emphasizing that high quality can be achieved with inexpensive tools. The final section discusses using content to engage audiences and make it shareable.