Nasty Gal is an online retailer founded in 2006 by Sophia Amoruso that started on eBay and now has over 550,000 customers across 60 countries. It targets young, fashionable women ages 18-35 in urban areas who are middle to upper class and not followers, focusing on trendy clothing. An example tweet for the brand showcases this target audience with a short, visual message using humor in French that also includes a call to action.