SlideShare a Scribd company logo
Amandine Bula - SMD201 - BIAD #2
The Brand : Nasty Gal
● Online retailer founded by Sophia Amoruso
in Los Angeles, in 2006
● Started on eBay, website opened in 2008
● 200 employees, 2 physical stores
● Over 550,000 customers in 60 countries
● Best-selling book launched in 2014
● Upcoming TV Show on Netflix in 2017
Nasty Gal : Target Audience
● Young female customers interested in fashion
● 18-35 years old
● Middle to upper class
● Urban, small to large cities
● She is not a follower, she is a #GIRLBOSS
Nasty Gal : the Tweet
Nasty Gal : the Tweet
● Short & Sweet (68 characters)
● Great visual
● Showcases the target audience
● Use humour
● French language is trendy
● Call to Action
Thank you!

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Nasty Gal - BIAD

  • 1. Amandine Bula - SMD201 - BIAD #2
  • 2. The Brand : Nasty Gal ● Online retailer founded by Sophia Amoruso in Los Angeles, in 2006 ● Started on eBay, website opened in 2008 ● 200 employees, 2 physical stores ● Over 550,000 customers in 60 countries ● Best-selling book launched in 2014 ● Upcoming TV Show on Netflix in 2017
  • 3. Nasty Gal : Target Audience ● Young female customers interested in fashion ● 18-35 years old ● Middle to upper class ● Urban, small to large cities ● She is not a follower, she is a #GIRLBOSS
  • 4. Nasty Gal : the Tweet
  • 5. Nasty Gal : the Tweet ● Short & Sweet (68 characters) ● Great visual ● Showcases the target audience ● Use humour ● French language is trendy ● Call to Action