[Nasmedia] 2019 1_h_media_issue_report__0704(f)

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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.

Marketing

[Nasmedia] 2019 1_h_media_issue_report__0704(f)

1. AD MARKET 2021년 상반기 광고 시장 주요 이슈 및 하반기 전망 2 . MEDIA NAVER / KAKAO / GOOGLE / FACEBOOK 3 . CONSUMER - ESG 환경을 생각하는 소비자, 기업의 ESG 경영 가속화 4 . FORMAT - AUDIO ‘듣는’ 콘텐츠 소비 증가, 오디오 시장 선점을 위한 경쟁 본격화 5. CONTENT - UNIVERSE 브랜드의 새로운 소통 방식, 세계관 콘텐츠 전성시대 6 . TECHNOLOGY - METAVERSE 디바이스와 플랫폼의 융합, 메타버스 상용화 7. AD ISSUE - DATA PRIVACY 개인정보 보호 정책과 디지털 광고 생태계의 변화

Nasreport318_2021 숏폼 콘텐츠_플랫폼_보고서_2106

Nasmedia

01 숏폼 콘텐츠 개념 및 소비 행태 • 주요 Keyword로 알아보는‘숏폼 콘텐츠’ • 소비 행태 : ① 기기 및 이용 시간 / ② 브랜드 콘텐츠 02 사업자 구분 및 현황 • 세대별 사업자 확산 과정 • ‘숏폼 콘텐츠 플랫폼’ 사업자 현황 • 플랫폼 유형별 사업자 소개 : ① SNS형(숏폼특화/기능탑재) / ② OTT 03 광고 상품 분석 • 영상 콘텐츠 활용 수익 모델 • 상품 유형별 분류 : ① 콘텐츠 분리형 / ② 콘텐츠 일체형 / ③ 콘텐츠 참여형 04 사업자 동향 및 전망 • 사업자 유형별 시장 전망 : ① SNS형 / ② OTT형

Nasreport318_MEDIA&MARKET ISSUE_2106

Nasmedia

MEDIA ISSUE  유튜브, 6월부터 국내에서도 모든 영상에 광고 노출…수익원 다각화  카카오, 오디오 플랫폼 ‘음(mm)’ 공개…글로벌 SNS 오디오 시장 진출 가속화  네이버, '네이버플러스 멤버십 with 패밀리' 출시…멤버십 가입자 확보 집중 MARKET ISSUE  콘텐츠 유료 구독 서비스 출시 활발, 콘텐츠 경쟁 우위 확보 목적  Addressable TV 광고 상용화…방송 광고에서도 오디언스 타깃팅 가능

Nasreport318_MEDIA AD ISSUE_2106

Nasmedia

 Apple, 신규 광고 상품 ‘검색 탭(Search Tab)’ 출시  인스타그램, IGTV&릴스 연결 광고 출시  이달의 매체 상품 소식 1) 네이버 - 성과형 광고(GFA) 신규 노출 지면 추가 2) 구글 - Find My Audience 소개 3) 카카오 - 카카오카카오비즈니스 서비스 개편 (5/25) 카카오모먼트 플랫폼 개편 (5/25) 카카오모먼트 대시보드 개편 (5/25) 비즈보드 카카오톡•다음 '콘텐츠뷰' 지면 확장 (5/26) 4) SMR - OTT 패키지 단가 상향 변동 1st 상품 단가 하향 변동 5) 틱톡 - 전면광고 상품 UI 변경 사항 안내(5/16일 부터 전면 적용) 6) 트위터 - 세로형 미디어 타임라인 노출 적용 업데이트

Nasreport318_IPTV CASE STUDY_반려동물 업종 사례_2106

Nasmedia

Nasreport318_IPTV, 여기 ISSUE_vol.2_2106

Nasmedia

Nasreport317_이커머스 성공의 KEY, 미디어커머스_f

Nasmedia

01 이커머스 시장 내 미디어커머스 • 이커머스 시장 규모 • 미디어커머스 사업자 등장 • 미디어커머스 개념 확장 02 미디어커머스 비즈니스 모델 • D2C 모델 - 정의 : 광고 회사 중심의 통합 마케팅 역량을 활용한 자사몰 내 구입 유도 - 대표 사례 : 에코마케팅 - 진출 사업자 : 종대사(제일기획, 이노션), 디지털 마케팅 에이전시(나스, 플레이디, FSN) • 콘텐츠 마케팅 모델 - 정의 : 유통사 중심의 미디어 콘텐츠를 활용한 마케팅 - 대표 사례 : CJ 오쇼핑 - CJ ENM의 오덴세 - 진출 사업자 : 편의점 BGF 리테일, 신세계 백화점 • 큐레이션 모델 - 정의 : 데이터 사업자 중심의 데이터 활용한 맞춤형 제품/브랜드 추천 - 대표 사례 : SKT T-Deal - 진출 사업자 : KT K-DEAL(통신사), 페이코(PG사), 카드사(BC카드) 03 미디어커머스 전망 • 비즈니스 모델별 요약 및 기대 효과 • 향후 시장 전망

MEDIA ISSUE  네이버•카카오, 인증 및 자격 증명 서비스로 락인(Lock-in) 효과 기대  카카오, 지그재그 인수 발표…차세대 글로벌 플랫폼으로 키운다  네이버 1분기 실적 발표, 서치플랫폼 성장 및 신사업 투자•협력 성과 가시화  카카오, 역대 최고 분기 실적 갱신…금융•콘텐츠•모빌리티 신사업 성장 견인  구글•페이스북, 사상 최대 1분기 매출 달성…광고 부문이 전체 매출 견인 MARKET ISSUE  4월 26일 iOS 14.5 업데이트 적용 … 업계의 대응 및 마케팅적 대안 모색  리워드 광고의 재도약, 나스미디어 리워드 플랫폼 ‘엔스테이션’ 출시 이달의 단신

Nasreport_IPTV, 여기 ISSUE_vol.1_2104

Nasmedia

Nasreport_IPTV AD CASE STUDY_Pause 상품_2104

Nasmedia

Nasreport_Media One Sheet_젤리뷰_2104

Nasmedia

Nasreport_Media Ad Issue_2104

Nasmedia

Nasreport_Media & Market Issue_2104

Nasmedia

MEDIA ISSUE  구글, 크롬 쿠키 사용 중단…쿠키 대체할 ‘FLoC’ 개발자용 평가판 출시  카카오, 카카오쇼핑 탭 신설…커머스 플랫폼 경쟁력 강화  오디오 콘텐츠 서비스, MZ세대를 주축으로 주목 받는 중 MARKET ISSUE  IPTV 3사, 가구별 맞춤형 방송 광고 ‘어드레서블 TV 광고’…7월 첫 지상파 송출  국내 이커머스 시장의 3가지 키워드 – 상장 / 제휴 / M&A  새로운 이용자 경험을 제공하는 ‘메타버스(Metaverse)’ 트렌드 부상

Nasreport_코로나19에 따른 IPTV 이용행태 변화_2104

Nasmedia

Nasreport_2021 NPR_인터넷 이용자 조사_2104

Nasmedia

Nasreport_Media One Sheet_더캠프_2103

Nasmedia

Nasreport_Media Ad Issue_2103

Nasmedia

 네이버, 스마트채널 ‘이미지 확장형’ 출시  구글, VAC & TRV4A 캠페인 App Deep-linking 기능 런치  카카오, 카카오모먼트 전환 수집 기준 및 제공 지표 변경  틱톡, 캠페인 최적화를 위한 A/B 테스트 기능 ‘Split Test’  아프리카TV, 실시간 비딩형(RTB) 광고 플랫폼(AAM) 런칭  이달의 매체 상품 소식

Nasreport_Media &Market Issue_2103

Nasmedia

MEDIA ISSUE  네이버, 급상승 검색어 서비스 종료…더욱 개인화된 검색 서비스 제공 예정  카카오, 연매출 4조 원 달성… 2021년 성장 동력은 모빌리티•콘텐츠  트위터, 신규 서비스 출시…유료 구독 모델 도입 및 음성 서비스 테스트 확대 MARKET ISSUE  제일기획, 2021년 디지털 광고비 6조 원 돌파…시장 점유율 50% 육박 예상  국내 모빌리티 시장, 통합 플랫폼을 중심으로 경쟁 본격화  KT, 빅데이터 기반 폐쇄형 커머스 ‘K deal’ 출시…신성장 사업 기대 이달의 단신

Nasreport_Trend&Issue Report_코로나 시대의 덤벨경제(dumbbell economy)

Nasmedia

01 코로나19와 건강 - 덤밸경제 정의 - 코로나19로 달라진 건강 인식 - 덤벨경제 성장 견인 카테고리 02 덤벨경제 관련 산업 <홈트레이닝> - 시장 현황 / 이용자 행태 / 2021 전망 <건강기능식품> - 시장 현황 / 이용자 행태 / 2021 전망 03 타겟 추천 매체 - 건강관리 관련 매체 (캐시워크, 헬피, 핏데이/런데이) - 검색 및 동영상 매체 (네이버, 유튜브, SMR)

Nasreport_IPTV AD CASE STUDY_교육_2102

Nasmedia

Nasreport_MEDIA ONE SHEET_LG전자 멤버십_2102

Nasmedia

Nasreport_MEDIA&MARKET ISSUE_2102

Nasmedia

MEDIA ISSUE  네이버•카카오, 엔터테인먼트 및 구독 사업 강화…국내외 이용자 확보 경쟁  네이버, 연매출 5조원 달성… 2021년은 SME•창작자 성장 지원에 집중  구글•페이스북, 4분기 광고 매출 대폭 성장…역대 최대 연매출 달성  인스타그램, ‘뮤직 스티커’와 ‘릴스(Reels)’ 서비스 국내 출시 MARKET ISSUE  OTT 시장 확대,‘티빙-JTBC스튜디오’ 제휴 확정 및 ‘디즈니+’ 국내 진출 공식화  글로벌 음원 스트리밍 서비스 ‘스포티파이’, 2월 2일 국내 정식 출시  CES 2021, 언택트 시대의 새로운 전시 패러다임 제안 지난 이슈 다시보기 이달의 단신

Nasreport_2020 IPTV 시장 동향 보고서_nasmedia

Nasmedia

Nasreport_MEDIA AD ISSUE_2102

Nasmedia

 네이버, 브랜드검색 ‘모바일 라이트형 리스팅’ 출시  네이버, 성과형 DA ‘구매 의도 타겟’ 옵션 및 ‘입찰가 한도’ 기능 추가  구글, B2B 잠재고객 세그먼트 Full Launch  카카오모먼트, 메시지 작성 기능 추가 및 관리 기능 개선  페이스북, iOS14 정책 관련 제한 사항과 체크리스트  이달의 매체 상품 소식

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

Recently uploaded

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

My Personal Brand Exploration by Mariano

marianooscos

SEO as the Backbone of Digital Marketing

Felipe Bazon

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Search Engine Journal

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

15 ideas and frameworks on the art of storytelling

Aatir Abdul Rauf

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Monthly Social Media News Update May 2024

Andy Lambert

TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

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[Nasmedia] 2019 1_h_media_issue_report__0704(f)

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