This document discusses important legal considerations for naming a startup. It recommends that startup names be unique, simple, match the domain name, and allow for flexibility. Legally, names cannot resemble existing company or trademark names in the same industry or field. They must also state the type of business entity. Registering a name as a trademark protects it and prevents others from using confusingly similar names. The domain name should not conflict with existing commercial names and should be distinct from similar sites. Copyright issues may also arise from use of logos, designs or other creative content without permission. Overall, thorough research is needed before finalizing a startup name.