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Este documento proporciona una visión general del Optimizador de sitios web de Google, una herramienta gratuita que permite a los anunciantes probar diferentes combinaciones de contenido en sus sitios web para determinar qué combinación produce las mayores conversiones y aumenta las ventas. Explica cómo funciona la herramienta mediante pruebas A/B y multivariables, y proporciona ejemplos de cómo pequeños cambios en el contenido pueden aumentar significativamente las tasas de conversión en sitios web. También responde preguntas frecuentes
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Lorea Agirrek 12. Topaldian egindako hitzaldian erabilitako aurkezpena.
Topaldia: "Kultur komunitate bizia: zein da eragile euskaltzaleen funtzioa?"
Durango, 2015eko urtarrilaren 29a
Este documento proporciona una visión general del Optimizador de sitios web de Google, una herramienta gratuita que permite a los anunciantes probar diferentes combinaciones de contenido en sus sitios web para determinar qué combinación produce las mayores conversiones y aumenta las ventas. Explica cómo funciona la herramienta mediante pruebas A/B y multivariables, y proporciona ejemplos de cómo pequeños cambios en el contenido pueden aumentar significativamente las tasas de conversión en sitios web. También responde preguntas frecuentes
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The document discusses ecosystems stewardship as a solution for a livable future. It proposes governance approaches for ecosystems stewardship to sustain human well-being by learning from and working with nature. This requires massive economic re-purposing and a shift in mindset to view nature as the sustainer of life and wealth. Global corporate citizenship and measuring contributions to ecosystem services rather than just profit are presented as ways to implement these solutions.
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The document outlines a process to accelerate achievement of Millennium Development Goals 4 and 5 relating to maternal and newborn health. It describes a conference called "Parliamentarians Take Action on Maternal and Newborn Health" that was convened to develop a template for in-country implementation of the goals. The conference used an innovative process called "meshworking" to develop pillars, conditions, and stories of success as a roadmap for countries. This template represents the first step in a three-step process to achieve large-scale change through collaboration within and between countries. The overall process combines leadership, facilitation, online collaboration and monitoring to improve synergy, speed and cost-effectiveness in reaching the development goals.
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This document outlines a meshworking support service to help organizations effectively develop and implement cross-cutting sustainability programs. Meshworking involves structured collaboration across organizations to accelerate learning and results through linking people, performance, and knowledge within a common program framework. The proposed service would provide facilitation, an online technology platform, training modules, and other support to help program teams build on diverse expertise, integrate resources, and achieve results while reducing costs, time, and risks.
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My keynote for the latest ZF Digital '13 Conference. Online Reputation Management on Steroids. Reputation is Your Brand's Treasure. Your Main Asset.
Reputation is Directly Related with Your Brand Equity. And Brand Equity Leads to Better Performance.
Now Make your Move!
http://XPLAIN.co
Online reputation management, advanced social media session presented at Digital Summit 2013. Geared to marketers to move beyond the basics of social, digital monitoring and elevate the ability to build and enhance an online reputation - and understand how social snafus can happen to us all.
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500 Startups is a global venture capital firm and startup accelerator that has invested in over 1,500 companies across 50+ countries. The presentation provides an overview of 500 Startups, including its portfolio approach of making many small investments, changes in building startups and venture capital investing, and strategies for building startup ecosystems, particularly in emerging markets. Key points include diversifying investment risk across a large portfolio, focusing on early-stage companies, and addressing challenges like access to capital, acquirers, and liquidity events in developing startup communities.
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The document summarizes a meeting between representatives from 13 multinational companies, academics, and UN organizations. The goal was to discuss best practices for implementing the UN Global Compact's 10 principles of human rights, labor, environment and anti-corruption into business strategies and operations. Participants shared challenges and learning from moving toward global corporate citizenship. The UN sees this as an opportunity to better support companies and spread knowledge of implementation approaches.
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The document discusses Tyrion's persuasive speech to Daenerys in Game of Thrones, comparing it to speeches by Winston Churchill and Jerry Maguire. It notes that Tyrion's speech was effective without slides or props, relying solely on his words and delivery. The document suggests that while tools like PowerPoint are useful, the most persuasive presentations are often given by a speaker alone on stage expressing their viewpoint with conviction.
- Within the next 2-3 years, Virginia Tech plans to continue using LEAP essential learning outcomes and authentic assessment while also shifting to more qualitative measures and balancing quantitative measures.
- Looking further out, Virginia Tech will explore emerging trends like learning analytics and degree qualifications profiles, keeping an eye on transparency frameworks and calls to redefine higher education and assessment.
- In the long term, Virginia Tech may see assessment transformed by advances like artificial intelligence, augmented intelligence, and a possible social network for networked, personalized assessment across departments and institutions.
SNCR Award Winning Case Study on Reputation Management 2011Shashi Bellamkonda
Network Solutions implemented a 4-point social media strategy to improve its online reputation and brand. This included connecting with customers, community outreach, and generating new business. Key initiatives included sponsoring a small business success index survey and hosting a GrowSmartBiz conference. Through proactive social media engagement, Network Solutions was able to mitigate crises and generate over 70% positive sentiment online. The strategy led to awards, media coverage, and increased attendance at the annual conference.
Case Study Meshwork 2020 Climate Leadership Campaign 1.5morelfourman
An example of 7 step meshwork process to develop a national framework for energy descent/CO2 emissions reduction. Develops meshwork and monitoring system for the transition.
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. Researchers found that lockdowns led to significant short-term reductions in nitrogen dioxide and fine particulate matter pollution globally as transportation and industrial activities declined substantially. However, the document notes that the improvements in air quality were temporary and pollution levels rose back to pre-pandemic levels as restrictions eased and activity increased again.
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This document introduces the Gaiamap and Meshworks as tools for organizations to achieve global corporate citizenship. The Gaiamap is a strategic mapping tool that facilitates systemic scenario planning and performance management taking into account the individual, organization, and whole system. Meshworks provide a process and communications infrastructure for systemic collaboration across departments, supply chains, and stakeholders. Together, these tools help organizations strategize, govern, and manage their performance and transformation in a way that considers their role in the complex, global system.
Rccgna A Training Program For Mentors Session 1Sayo Ajiboye
This document outlines a training program for mentors in the Redeemed Christian Church of God (RCCG). It lists the facilitators and discusses treating RCCG like a nation by nurturing it. It encourages young adults to find their voice and change dynamics. Participants are asked to reflect on how they see their community currently, envision RCCG in 30 years, and how they think it will get there. The goal is to nurture RCCG and empower young adults to shape its future.
My keynote for the latest ZF Digital '13 Conference. Online Reputation Management on Steroids. Reputation is Your Brand's Treasure. Your Main Asset.
Reputation is Directly Related with Your Brand Equity. And Brand Equity Leads to Better Performance.
Now Make your Move!
http://XPLAIN.co
Online reputation management, advanced social media session presented at Digital Summit 2013. Geared to marketers to move beyond the basics of social, digital monitoring and elevate the ability to build and enhance an online reputation - and understand how social snafus can happen to us all.
Farming Unicorns: Building Startup & Investor Ecosystems in Emerging Markets ...Dave McClure
500 Startups is a global venture capital firm and startup accelerator that has invested in over 1,500 companies across 50+ countries. The presentation provides an overview of 500 Startups, including its portfolio approach of making many small investments, changes in building startups and venture capital investing, and strategies for building startup ecosystems, particularly in emerging markets. Key points include diversifying investment risk across a large portfolio, focusing on early-stage companies, and addressing challenges like access to capital, acquirers, and liquidity events in developing startup communities.
united nations global compact Leading Countries RetreatAndy Dabydeen
The document summarizes a meeting between representatives from 13 multinational companies, academics, and UN organizations. The goal was to discuss best practices for implementing the UN Global Compact's 10 principles of human rights, labor, environment and anti-corruption into business strategies and operations. Participants shared challenges and learning from moving toward global corporate citizenship. The UN sees this as an opportunity to better support companies and spread knowledge of implementation approaches.
This document discusses Dave McClure's investment thesis and experience in venture capital. It provides an overview of 500 Startups, including its history, strategy of making many small investments, and how it invests through its accelerator program and seed/follow-on funding. Details are given around 500's investment criteria, portfolio diversification approach, and generating deal flow through its brand and network.
Lessons in Persuasive Language from The Game of ThronesThe Hoffman Agency
The document discusses Tyrion's persuasive speech to Daenerys in Game of Thrones, comparing it to speeches by Winston Churchill and Jerry Maguire. It notes that Tyrion's speech was effective without slides or props, relying solely on his words and delivery. The document suggests that while tools like PowerPoint are useful, the most persuasive presentations are often given by a speaker alone on stage expressing their viewpoint with conviction.
Lessons in Persuasive Language from The Game of Thrones
Named after the roman god of war
1. . Named after the Roman god of war, Mars is often called the ‘Red Planet’ due to the iron oxide
prevalent on its surface, which gives it a reddish look.
2. Mars is the fourth planet from the Sun and the second smallest planet in the Solar System. It has
a diameter of about half the Earth, measuring only 6,800 km across. The total mass of Mars is only
about 10% the mass of Earth.
3. The first telescopic observation of Mars was done by Galileo Galilei, Italian physicist,
mathematician, astronomer, and philosopher in 1610. And within a century, astronomers discovered
its polar ice caps.
4. Mars has water — today, it is accepted that Mars had abundant water very early in its history.
Observations by the NASA’s Mars Reconnaissance Orbiter have revealed possible flowing water
during the warmest months on Mars.
5. Mars has the second highest known mountain within the Solar System (the tallest on a planet) the mighty Olympus Mons. Olympus Mons is the youngest of the large volcanoes on Mars, having
formed during Mars’s Amazonian Period. It has a height of nearly 22 km (14 mi) by one measure
and stands almost three times as tall as Mount Everest’s height above sea level.
6. Mars is the site of Valles Marineris, the greatest gorge on any planet in the Solar System. Valles
Marineris was caused when volcanoes erupting around it tore up the land, leaving a huge valley.
Stretching over 4,000 km along the equator of Mars, Valles Marineris can be as deep as 7 km in
places.
7. Mars has two known moons, Phobos and Deimos, which are small and irregularly shaped. The
two moons were discovered by American astronomer Asaph Hall over the course of a week in 1877.
8. Mars is a terrestrial planet with a thin atmosphere, which consists of 95% carbon dioxide, 3%
nitrogen, 1.6% argon and trace amounts of water and oxygen.
9. Mars has all four seasons like that of Earth as its axis is tilted away from the Sun.
10. At present, Mars is host to fi
Orbital Characteristics
The Earth spins on an imaginary line called an axis that runs from the north pole to the
south pole, while also orbiting the sun. It takes Earth 24 hours to complete a rotation on
its axis, and roughly 365 days to complete an orbit around the sun.
2. The Earth's axis of rotation is tilted in relation to the ecliptic plane, an imaginary surface
through Earth's orbit around the sun. This means the northern and southern
hemispheres will sometimes point toward or away from the sun depending on the time
of year, varying the amount of light they receive and causing the seasons.
Earth's orbit is not a perfect circle, but is rather an oval-shaped ellipse, like that of the
orbits of all the other planets. Earth is a bit closer to the sun in early January and farther
away in July, although this variation has a much smaller effect than the heating and
cooling caused by the tilt of Earth's axis. Earth happens to lie within the so-called
"Goldilocks zone" around its star, where temperatures are just right to maintain liquid
water on its surface.
History: Earth's formation and evolution
Earth probably formed at roughly the same time as the sun and other planetssome 4.6
billion years ago, when the solar system coalesced from a giant, rotating cloud of gas
and dust known as the solar nebula. As the nebula collapsed because of its gravity, it
spun faster and flattened into a disk. Most of the material was pulled toward the center
to form the sun. Other particles within the disk collided and stuck together to form everlarger bodies, including the Earth. The solar wind from the sun was so powerful that it
swept away most of the lighter elements, such as hydrogen and helium, from the
innermost worlds, rendering Earth and its siblings into small, rocky planets.
Scientists think Earth started off as a waterless mass of rock. Radioactive materials in
the rock and increasing pressure deep within the Earth generated enough heat to melt
Earth's interior, causing some chemicals to rise to the surface and form water, while
others became the gases of the atmosphere. Recent evidence suggests that Earth's
crust and oceans may have formed within about 200 million years after the planet had
taken shape.
The history of Earth is divided into four eons — starting with the earliest, these are the
Hadean, Archean, Proterozoic, and Phanerozoic. The first three eons, which together
lasted nearly 4 billion years, are together known as the Precambrian. Evidence for life
has bee found in the Archaean about 3.8 billion years ago, but life did not become
abundant until the Phanerozoic.
The Phanerozoic is divided into three eras — starting with the earliest, these are the
Paleozoic, Mesozoic, and Cenozoic. The Paleozoic Era saw the development of many
kinds of animals and plants in the seas and on land, the Mesozoic Era was the age of
dinosaurs, and the Cenozoic Era we are in currently is the age of mammals.
3. Most of the fossils seen in Paleozoic rocks are invertebrate animals lacking backbones,
such as corals, mollusks and trilobites. Fish are first found about 450 million years ago,
while amphibians appear roughly 380 million years ago. By 300 million years ago, large
forests and swamps covered the land, and theearliest fossils of reptiles appear during
this period as well.
The Mesozoic saw the ascendence of dinosaurs, although mammals also appear in the
fossil record about 200 million years ago. During this time, flowering plants became the
dominant plant group and continue to be so today.
The Cenozoic began about 65 million years ago with the end of the age of dinosaurs,
which many scientists think was caused by a cosmic impact. Mammals survived to
become the dominant land animals of today.
Composition & Structure
Atmosphere
The atmosphere is roughly 78 percent nitrogen, 21 percent oxygen, with trace amounts
of water, argon, carbon dioxide and other gases. Nowhere else in the solar system can
one find an atmosphere loaded with free oxygen, which ultimately proved vital to one of
the other unique features of Earth — us.
Air surrounds Earth and becomes thinner farther from the surface. Roughly 100 miles
(160 kilometers) above Earth, the air is so thin that satellites can zip through with little
resistance. Still, traces of atmosphere can be found as high as 370 miles (600
kilometers) above the surface.
The lowest layer of the atmosphere is known as the troposphere, which is constantly in
motion, causing the weather. Sunlight heats the Earth's surface, causing warm air to
rise. This air ultimately expands and cools as air pressure decreases, and because this
cool air is denser than its surroundings, it then sinks, only to get warmed by the Earth
once again.
Above the troposphere, some 30 miles (48 kilometers) above the Earth's surface, is the
stratosphere. The still air of the stratosphere contains the ozone layer, which was
created when ultraviolet light caused trios of oxygen atoms to bind together into ozone
molecules. Ozone prevents most of the sun's harmful ultraviolet radiation from reaching
Earth's surface.
4. Water vapor, carbon dioxide and other gases in the atmosphere trap heat from the sun,
warming Earth. Without this so-called "greenhouse effect," Earth would probably be too
cold for life to exist, although a runaway greenhouse effect led to the hellish conditions
now seen on Venus.
Earth-orbiting satellites have shown that the upper atmosphere actuallyexpands during
the day and contracts at night due to heating and cooling.
Magnetic field
The northern lights are more formally known as auroras, and are caused by interactions between the solar
wind and the Earth's magnetic field.
Credit: Karl Tate, SPACE.com Contributor
View full size image
The Earth's magnetic field is generated by currents flowing in Earth's outer core. The
magnetic poles arealways on the move, with the magnetic north pole recently
accelerating its northward motion to 24 miles (40 km) annually, likely exiting North
America and reaching Siberia in a few decades.
Earth's magnetic field is changing in other ways, too — globally, the magnetic field has
weakened 10 percent since the 19th century. These changes are mild compared to
what Earth's magnetic field has done in the past — sometimes the field completely flips,
with the north and the south poles swapping places.
When charged particles from the sun get trapped in Earth's magnetic field, they smash
into air molecules above the magnetic poles, causing them to glow, a phenomenon
known as the aurorae, the northern and southern lights.
Chemical composition
Oxygen is the most abundant element in rocks in Earth's crust, composing roughly 47
percent of the weight of all rock. The second most abundant element is silicon at 27
percent, followed by aluminum at 8 percent, iron at 5 percent, calcium at 4 percent, and
sodium, potassium, and magnesium at about 2 percent each.
5. The Earth's core consists mostly of iron and nickel and potentially smaller amounts of
lighter elements such as sulfur and oxygen. The mantle is made of iron and
magnesium-rich silicate rocks. (The combination of silicon and oxygen is known as
silica, and minerals that contain silica are known as silicate minerals.)
Internal structure
The Earth's core is about 4,400 miles (7,100 kilometers) wide, slightly larger than half
the Earth's diameter and roughly the size of Mars. The outermost 1,400 miles (2,250
kilometers) of the core are liquid, while the inner core — about four-fifths as big as
Earth's moon at some 1,600 miles (2,600 kilometers) in diameter — is solid.
Above the core is Earth's mantle, which is about 1,800 miles (2,900 kilometers) thick.
The mantle is not completely stiff, but can flow slowly. Earth's crust floats on the mantle
much as a wood floats on water, and the slow motion of rock in the mantle shuffles
continents around and causes earthquakes, volcanoes, and the formation of mountain
ranges.
Above the mantle, Earth has two kinds of crust. The dry land of the continents consists
mostly of granite and other light silicate minerals, while the ocean floors are made up
mostly of a dark, dense volcanic rock called basalt. Continental crust averages some 25
miles (40 kilometers) thick, although it can be thinner or thicker in some areas. Oceanic
crust is usually only about 5 miles (8 kilometers) thick. Water fills in low areas of the
basalt crust to form the world's oceans. Earth has more than enough water to
completely fill the ocean basins, and the rest of it spreads onto edges of the continents,
areas known as the continental shelf.
Earth gets warmer toward its core. At the bottom of the continental crust, temperatures
reach about 1,800 degrees F (1,000 degrees C), increasing about 3 degrees F per mile
(1 degrees C per kilometer) below the crust. Geologists think the temperature of Earth's
outer core is about 6,700 to 7,800 degrees F (3,700 to 4,300 degrees C), and the inner
core may reach 12,600 degrees F (7,000 degrees C), hotter than the surface of the sun.
Only the enormous pressures found at the super-hot inner core keep it solid.
Orbit & Rotation
Average Distance from the Sun
English: 92,955,820 miles
6. Metric: 149,597,890 km
Perihelion (closest)
English: 91,400,000 miles
Metric: 147,100,000 km
Aphelion (farthest)
English: 94,500,000 miles
Metric: 152,100,000 km
Average Length of Solar Day
24 hours
Length of Year
365.24 Earth days
Equatorial Inclination to Orbit
23.45 degrees
(Source: NASA.)
Moon
Earth's moon is 2,159 miles (3,474 kilometers) wide, about one-fourth of Earth's
diameter. Earth has one moon, while Mercury and Venus have none and all the other
planets in our solar system have two or more.
The leading explanation for how the moon formed was that a giant impactknocked off
the raw ingredients for the moon off the primitive molten Earth and into orbit. Scientists
have suggested the impactor was roughly 10 percent the mass of Earth, about the size
of Mars.
Species Overview
7. Earth is the only planet in the universe known to possess life. There are several million
known species of life, ranging from the bottom of the deepest ocean to a few miles into
the atmosphere, and scientists think far more remain to be discovered. Scientists figure
there are between 5 million an 100 millionspecies on Earth, but science has only
identified about 2 million of them.
50 Amazing Earth Facts
RELATED: See our Solar System Planets overview, or our broader Solar System
Facts overview, or learn more about each of the other
planets:Mercury, Venus, Mars, Jupiter, Saturn, Uranus, Neptune and the demoted dwarf
planet Pluto.
Earth, our home planet, is the only planet in our solar system known to harbor life. All of the things we need to survive
are provided under a thin layer of atmosphere that separates us from the uninhabitable void of space. Earth is made
up of complex, interactive systems that are often unpredictable. Air, water, land, and life—including humans—
combine forces to create a constantly changing world that we are striving to understand.
Viewing Earth from the unique perspective of space provides the opportunity to see Earth as a whole. Scientists
around the world have discovered many things about our planet by working together and sharing their findings.
Some facts are well known. For instance, Earth is the third planet from the sun and the fifth largest in the solar
system. Earth's diameter is just a few hundred kilometers larger than that of Venus. The four seasons are a result of
Earth's axis of rotation being tilted more than 23 degrees.
Oceans at least 2.5 miles (4 kilometers) deep cover nearly 70 percent of Earth's surface. Fresh water exists in the
liquid phase only within a narrow temperature span (32 to 212 degrees Fahrenheit/ 0 to 100 degrees Celsius). This
temperature span is especially narrow when contrasted with the full range of temperatures found within the solar
system. The presence and distribution ofwater vapor in the atmosphere is responsible for much of Earth's weather.
Protective Atmosphere
Near the surface, an ocean of air that consists of 78 percent nitrogen, 21 percent oxygen, and 1 percent other
ingredients envelops us. This atmosphere affects Earth's long-term climate and short-term local weather; shields us
from nearly all harmful radiation coming from the sun; and protects us from meteors as well. Satellites have revealed
that the upper atmosphere actually swells by day and contracts by night due to solar activity.
Our planet's rapid spin and molten nickel-iron core give rise to a magnetic field, which the solar wind distorts into a
teardrop shape. The solar wind is a stream of charged particles continuously ejected from the sun. The magnetic field
does not fade off into space, but has definite boundaries. When charged particles from the solar wind become
trapped in Earth's magnetic field, they collide with air molecules above our planet's magnetic poles. These air
molecules then begin to glow and are known as the aurorae, or the Northern and Southern Lights.