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Name Recognition is for Chumps by Manuel Bornia
The document discusses Handy's rebranding strategy as explored by Manuel Bornia. It critiques the concept of name recognition, suggesting that it may not be as valuable as perceived. The analysis provides insights into brand identity and market perception.
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Name Recognition is for Chumps by Manuel Bornia
- 1. Name Recogni,on is for Chumps Exploring Handy’s Rebranding by Manuel Bornia