The document provides tips for building online communities in 3 or fewer sentences: Focus on trust and passion over specific ideas; think small and scale up ideas through experimentation and flexibility; connect the online community to the physical world and give members a voice.

1. my secret sauce for building
online communities
Arne van Oosterom
October 2010

2. have a
brilliant
idea!!

3. that’s all

4. the end.

5. not...

6. ideas are
overrated

7. trust and
passion
are underrated

8. think and
actsmall

9. think and
actsmaller

10. be flexible and
scalable

11. kill your babies

12. your ideas are no
good... get over it

13. have fun
don’t be so serious

14. be passionate,
inspirational,
courageous...
a leader

15. keep
moving...

16. if you stop
everything
stops

17. do the work...
no one else will

18. no one
cares about
your ideas the
way you do

19. make other people
famous
don’t fake it... really
want this

20. be a team... as
much as possible

21. connect to the
physical world...

22. connect to the
physical world...

23. build a stage for
people... give them
a voice

24. or give them
tools to build
a stage for
them selves

25. let people hang
around and do
nothing... cherish
this

26. the quiet majority
energises the
active few

27. don’t
show me
the money

28. look for indirect
business opportunities

29. ROI what ROI?

30. no one knows
exactly what
advertisement will do

31. don’t expect
this from social
media

32. it’s new
marketing

33. try, experiment,
listen and learn by
doing

34. discover what you are
trying to do... and be
brutally honest

35. discover what people
are trying to do
help them

36. if you can’t do it alone
collaborate

37. it’s all a matter of finding
the right balance...
continuously

38. 3C’s ADAPTABILITY MODEL
FOR CONTINUES LEARNING... and balance
CONTEXT
COLLABORATIONS CONNECTIONS

39. now start making
your own secret
sauce