Vernallis analyzed editing techniques in music videos and films. She identified that music videos often use incomplete and obscure transition between shots that do not follow a typical order. This unconventional structure reveals time, space, character, and narrative incompletely. Pop videos also draw attention away from narrative through other elements like music. Vernallis believes this encourages audiences to piece together a "phantasmagorical body" from different shots of body parts. Her theory suggests using short cuts and random shot ordering to create an unconventional atmosphere and revealing characters through isolated body shots rather than showing the whole person.

1. Vernallis'
Theory'The Kindest Cut'
Vernallis analysed editing in
music video and Hollywood film.

2. Music Video
She identified that there is a large number of incomplete
and sometimes obscure paths.
She believes that there is no typical shot order. Therefore,
the order of shots is unconventional and stereotypical
music videos usually have a specific shot order. She
believes that shots shift freely from shot to shot.
Additionally, she believes that time, space, character and
narrative are revealed incompletely or perhaps subtly.
Due to the unconventional transition of shots characters
can be hard to introduce.
Vernallis believes that pop videos draw the audience
away from the narrative by foregrounding other structures
and elements, e.g the music or the artist.

3. Eg: Kylie Minogue - Spinning
around
Vernallis believes that shots of the artist will encourage
the audience to piece together a phantasmagorical body
(A body made up in our mind of all the shots of bits of
bodies we see)
In Kylie's video we are shown certain sections of a female
body that are seen as the most attractive eg, legs, bum
and lips.

4. How could I use Vernallis'
theory?
If I were to use Vernallis' theory I would use short duration
cuts and the narrative would be in a random order to
create a more 'crazy' atmosphere and the audience would
have to figure out what is happening. I would reveal the
character by shooting different sections of their body and
never their whole body at the same time. By doing this I
would be creating a phantasmagorical body.