This document summarizes three logos designed by Andrew Cohen. The first logo represents user experience (UX) with a vintage microscope in orange. The second logo for a proposed app called Elbow Room uses spaced out letters in Futura typeface with a tranquil blue color. The third logo for an app called Umber the Weather combines a globe and calendar in blue and green to represent making global weather data accessible from the past 66 years.

1. My
Logos
AndrewCohen.info
Updated May 13, 2014

2. This is the logo I designed for myself to use on business cards. The
vintage-style microscope represents UX, a field that requires close
examination and that is grounded in established methodology. The
orange is meant to modern, vibrant and friendly.

3. I designed this quickly for my proposed Elbow Room app because I applied
for a summer incubator on a whim, and needed a logo for my “startup.” I
started with the Futura typeface (a personal favorite), chose a tranquil, cool
blue, and then spaced out the letters to give a feel of spaciousness, adding
also the double chevrons for balance.

4. This logo was also designed under extreme time pressure while I
was a member of Team Umber, competing in the NASA
International Space Apps Challenge held in April 2014 at
AlleyNYC. For our final presentation, we needed a logo to represent
our app, Umber the Weather, which makes accessible global
weather data for any date from the past 66 years, thus a globe
combined with a calendar in eco-friendly blue and green.