This document discusses the National Gallery's efforts to digitize its collection and make high-quality images freely available online through a partnership with Google. It explores how the project aimed to open up access to art globally and allow new stories to be told. While challenges emerged around choosing works and capturing the full experience of viewing art, it assessed whether digitization helped further the Gallery's mission of sharing its collection as widely as possible.

2. Why did we do it? http://www.flickr.com/photos/cicciopizzettaro/4297936934/

3. What did we do? Detail from David Teniers the Younger, A Man Holding a Glass and an Old Woman Lighting a Pipe

4. Choosing content Philippe de Champaigne and studio, Triple Portrait of Cardinal Richelieu

5. The art of looking Rembrandt, Belshazzar's Feast

6. The fine detail

7. The big picture Holbein the Younger, The Ambassadors

8. Room by room Room 11 The National Gallery, London

9. No copyright

10. Curating content Detail from Cognoscenti in a Room hung with Pictures (Flemish about 1620)

11. What did Google do for us? Detail from Art Project powered by Google, showing Titian’s The Vendramin Family, National Gallery, London

12. Did it work? Detail from Aelbert Cuyp, The Small Dort, about 1650

13. Launch http://www.flickr.com/photos/msimdottv/3527353982/

14. Partnership working From http://www.thisislondon.co.uk/standard/article-23900255-kate-and-wills-announce-the-date-royal-wedding-on-april-29.do

15. What we’d do differently http://www.flickr.com/photos/swamibu/2157620025/

16. Opening the gates Detail from Vuillard, The Terrace at Vasouy

17. Capturing the experience Room 9 at the National Gallery, London

18. Capturing the experience National Gallery Photography: Room 9 at the Gallery

19. Tell bigger stories Detail from Domenichino, Saint John the Evangelist © Private collection 2010

20. Continuous data sharing http://www.flickr.com/photos/funtik/1175522045/

21. True democracy Engraving by E. J. Brewtnall of a Party of Working Men at the National Gallery c.1870 from The Graphic

22. Was it worth it? Chardin, The House of Cards