The portfolio document summarizes multiple projects from 2022, including a Facebook campaign that gained 39,362 new page subscribers. It also provides details on several advertising campaigns run on different platforms and projects, including their budgets, reach, clicks, and results. The largest campaign was for the Russian site Fishki.net, which gained over 140 million views per month during the campaign.
Выступление Сергея Михалевв - директора по digital-маркетингу Лаборатории Касперского, на Саммите Digital Branding - BEST CASES, www.digital-branding.ru, Session 7, "Brand Engagement Management", October, 25, 2012
We are a passionate digital marketing agency that serves local and international companies with a comprehensive digital branding and marketing solution through:
Integrated digital campaign and strategy
Website / microsite development
Web-based technology development
Mobile apps development
E-commerce development
Content development
Social media maintenance
Social media marketing (Facebook ads, Instagram ads, Twitter ads)
Google search marketing (SEM)
Google display network marketing (GDN)
Youtube video development and video ads
Influencers / buzzers management
Creative design and idea development
Выступление Сергея Михалевв - директора по digital-маркетингу Лаборатории Касперского, на Саммите Digital Branding - BEST CASES, www.digital-branding.ru, Session 7, "Brand Engagement Management", October, 25, 2012
We are a passionate digital marketing agency that serves local and international companies with a comprehensive digital branding and marketing solution through:
Integrated digital campaign and strategy
Website / microsite development
Web-based technology development
Mobile apps development
E-commerce development
Content development
Social media maintenance
Social media marketing (Facebook ads, Instagram ads, Twitter ads)
Google search marketing (SEM)
Google display network marketing (GDN)
Youtube video development and video ads
Influencers / buzzers management
Creative design and idea development
Unlocking the return on investment for the world's biggest economy: The power of a billion
• What are some of the ways in which Chinese consumer behaviour differs
from the rest of the world?
• What are the strategies that enable brands to utilise "fan economy"?
• How are the savviest brands defining and measuring ROI on Sina?
Ken Hong, General Manager, Weibo Strategy Marketing, Sina
Interviewed by: Thomas Crampton, Global Managing
Director, Social@Ogilvy
Nov 2020 GKO Presentation
Flipnpik
About Geekco Technologies Corp.
Geekco is positioning itself at the forefront of social media by offering FlipNpik, a collaborative social network that aims to promote local shopping, thereby contributing to the improvement of local economy and the quality of life of citizens, and to reward valuable contribution with all active users. The FlipNpik ecosystem and mobile application leverage the community of consumers, content creators and influencers to stimulate local shopping and boost the visibility of local businesses. In exchange, active users who create and share digital content within the platform receive social flips that they can use to earn rewards and/or goods from strategic partners and local businesses.
We are a passionate digital marketing agency that serves local and international companies with a comprehensive digital branding and marketing solution through:
- Integrated digital campaign and strategy
- Website / microsite development
- Web-based technology development
- Mobile apps development
- E-commerce development
- Content development
- Social media maintenance
- Social media marketing (Facebook ads, Instagram ads, Twitter ads)
- Google search marketing (SEM)
- Google display network marketing (GDN)
- Youtube video development and video ads
- Influencers / buzzers management
- Creative design and idea development
Here I enclose our company profile for more details.
It would be a pleasure for us to meet you and your team to introduce our services in person.
Let us know your requirements and support you with fresh digital ideas.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
Kestrel digital, social media and integrated campaignsIndependant
This is a shortlist of the digital, social media and integrated campaigns that I have done since 2007 to 2012. I did not include my above the line work in TV, radio and print in this deck.
Anthony Rawlins, founder of Digital Visitor talks about Facebook campaigns - covering associated benefits for businesses and how to create a three month strategy for themed content in the run up to Christmas (or at any other time of year). Anthony will also explain various key factors that determine the success of a campaign, whether your primary goal is data capture, boosting engagement or increasing traffic to your website.
Yamaha women s_day_campaign_2016_report_social_media_admicroLe Xu Li
Chiến dịch giúp Admicro trở thành agency đầu tiên ở _miền bắc đạt top 10 chiến dịch nổi bật trên mạng xã hội theo buzzmectrics. Chiến dịch cũng đạt top 3 yêu thích trên mạng xã hội
New Strategies Group is a digital agency with headquarters based in Kyiv. A member of Ukrainian Association of TOP digital agencies Ukrainian Digital Agencies Committee (UDAC) and official digital partner of All-Ukrainian Advertising Coalition (UAC).
Mission: to create unique value in Internet for global companies, brands and startups by using technologies and other opportunities of digital environment.
Philosophy: digital environment is not only a communication channel but also a space for establishment of long-term and close relationships with consumer through creation of digital products that convey the role/mission of the brand, loyalty programs, use of CRM and other technologies.
We provide an integrated digital marketing solution – from design of strategy and development of digital products up to entire digital marketing complex management. We specialize in long-term projects, loyalty programs, CRM projects and selection of technologies for marketing problems solution.
We have more than 100 projects for 20 customers in 7 countries of the world completed over 6 years of work. We know the way of bringing 800 000 visitors to a promo-site over a period of 5 weeks and we can secure a long-term project with 350 000 unique visitors per month without media-budget.
Portfolio: http://nsg.agency/works/
Unlocking the return on investment for the world's biggest economy: The power of a billion
• What are some of the ways in which Chinese consumer behaviour differs
from the rest of the world?
• What are the strategies that enable brands to utilise "fan economy"?
• How are the savviest brands defining and measuring ROI on Sina?
Ken Hong, General Manager, Weibo Strategy Marketing, Sina
Interviewed by: Thomas Crampton, Global Managing
Director, Social@Ogilvy
Nov 2020 GKO Presentation
Flipnpik
About Geekco Technologies Corp.
Geekco is positioning itself at the forefront of social media by offering FlipNpik, a collaborative social network that aims to promote local shopping, thereby contributing to the improvement of local economy and the quality of life of citizens, and to reward valuable contribution with all active users. The FlipNpik ecosystem and mobile application leverage the community of consumers, content creators and influencers to stimulate local shopping and boost the visibility of local businesses. In exchange, active users who create and share digital content within the platform receive social flips that they can use to earn rewards and/or goods from strategic partners and local businesses.
We are a passionate digital marketing agency that serves local and international companies with a comprehensive digital branding and marketing solution through:
- Integrated digital campaign and strategy
- Website / microsite development
- Web-based technology development
- Mobile apps development
- E-commerce development
- Content development
- Social media maintenance
- Social media marketing (Facebook ads, Instagram ads, Twitter ads)
- Google search marketing (SEM)
- Google display network marketing (GDN)
- Youtube video development and video ads
- Influencers / buzzers management
- Creative design and idea development
Here I enclose our company profile for more details.
It would be a pleasure for us to meet you and your team to introduce our services in person.
Let us know your requirements and support you with fresh digital ideas.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
Kestrel digital, social media and integrated campaignsIndependant
This is a shortlist of the digital, social media and integrated campaigns that I have done since 2007 to 2012. I did not include my above the line work in TV, radio and print in this deck.
Anthony Rawlins, founder of Digital Visitor talks about Facebook campaigns - covering associated benefits for businesses and how to create a three month strategy for themed content in the run up to Christmas (or at any other time of year). Anthony will also explain various key factors that determine the success of a campaign, whether your primary goal is data capture, boosting engagement or increasing traffic to your website.
Yamaha women s_day_campaign_2016_report_social_media_admicroLe Xu Li
Chiến dịch giúp Admicro trở thành agency đầu tiên ở _miền bắc đạt top 10 chiến dịch nổi bật trên mạng xã hội theo buzzmectrics. Chiến dịch cũng đạt top 3 yêu thích trên mạng xã hội
New Strategies Group is a digital agency with headquarters based in Kyiv. A member of Ukrainian Association of TOP digital agencies Ukrainian Digital Agencies Committee (UDAC) and official digital partner of All-Ukrainian Advertising Coalition (UAC).
Mission: to create unique value in Internet for global companies, brands and startups by using technologies and other opportunities of digital environment.
Philosophy: digital environment is not only a communication channel but also a space for establishment of long-term and close relationships with consumer through creation of digital products that convey the role/mission of the brand, loyalty programs, use of CRM and other technologies.
We provide an integrated digital marketing solution – from design of strategy and development of digital products up to entire digital marketing complex management. We specialize in long-term projects, loyalty programs, CRM projects and selection of technologies for marketing problems solution.
We have more than 100 projects for 20 customers in 7 countries of the world completed over 6 years of work. We know the way of bringing 800 000 visitors to a promo-site over a period of 5 weeks and we can secure a long-term project with 350 000 unique visitors per month without media-budget.
Portfolio: http://nsg.agency/works/
אודותינו
KGB MEDIA מתמחה בפניה ממוקדת לציבור דוברי רוסית,
בישראל ומחוצה לה, באמצעים שיווקים ותקשורתיים.
החברה מספקת ארגז כלים עשיר של תוכן וערך שיווקי ממשי
ללקוחות ציבוריים, פוליטיים ומסחריים כאחד, החל משלב
המחקר ותכנון אסטרטגי וכלה בביצוע הלכה למעשה –
יחסי ציבור , דוברות , פרסום , בנייה וקידום אתרי אינטרנט,
תוכן שיווקי ועוד
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5. PROJECT
ADS CAMPAIGN
4
Date: 5.04.2022
Budget: 4,690 NIS
Average cost per operation: 1.93 NIS (click on the link)
Number of unique items exposed to the post: 155,422
Number of clicks on the post: 7,867
Number of social activities including: 8,940
Likes: 746
Number of shares: 179
Number of comments: 89
Comments: The campaign received excellent exposure and reached
155,422 users, of whom 7,867 clicked on the post.
The cost per operation was very low and stood at NIS 1.93 per operation.
6. Date: 5.03.2022
LIKES SHARES COMMENTS: 35
Reach: 16883
CLICKS: 423
Total Amount Spent: ₪836
PROJECT
NEW PODCAST
4
LIKES SHARES COMMENTS: 38
Reach: 16086
CLICKS: 466
Total Amount: ₪711
8. FISHKI.NET
The second largest entertainment site in Russia
A series of viral videos with
11 million are exposed.
the goal is
Increase to the exposure of 2 million users per page.
Result: Over 140 million usersvies per month during the campaign