Music 4.5 Brand Discovery: Aupeo!
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Daniel A. C. Cox discusses AUPEO! Personal Radio, a radio service that focuses on playing only the music listeners want to hear without interruptions from other content like advertisements or commentary. The radio service listens to what users prefer through their interactions and provides a personalized music experience. It has over 25 million devices across 41 countries that allow users to enjoy music at home, work, or on the road.
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- 2. How radio speaks to its users today.
- 3. “ Would you like a bit more? More music. More variety.“
- 4. “ Music without bla bla!“
- 5. “ Concentrate on the music!“
- 6. Why do people listen to radio?
- 7. It‘s the music, stupid.
- 8. And what don‘t they like?
- 10. Let‘s give them what they want.
- 12. We listen to the listeners ...
- 16. + people
- 18. Music. To go.
- 20. This is music to go!
- 22. Music at work.
- 24. Music at home.
- 26. Music on the road.
- 28. Personal radio.
- 29. Only the music you love!
- 30. 25 M devices in 41 countries have AUPEO!
- 31. Speaking of people ...
- 33. What about ads?
- 34. Individual, targeted audio spots + banners.
- 35. Ads that really matter to the user.
- 37. If I had one wish ...
- 38. Click here!
- 39. Keep the music playing!