How CEOs should consider all the scenarios that patents are important for: patents as assets, sales tools, offense-defense tools. 科创企业应该发明、攻防、销售、资产等场景看专利。
From R&D to Business Successes - tech transfer stories in AIUny Cao
From R&D to Business Successes: Success Stories in Innovation & Entrepreneurship in Artificial Intelligence
人工智能从科研到成功产品的创新创业案例
IDx-DR as a success story of the university tech transfer model, and Siri as the SRI model.
How CEOs should consider all the scenarios that patents are important for: patents as assets, sales tools, offense-defense tools. 科创企业应该发明、攻防、销售、资产等场景看专利。
From R&D to Business Successes - tech transfer stories in AIUny Cao
From R&D to Business Successes: Success Stories in Innovation & Entrepreneurship in Artificial Intelligence
人工智能从科研到成功产品的创新创业案例
IDx-DR as a success story of the university tech transfer model, and Siri as the SRI model.
Selling Or Acquiring Patent Portfolios - by Michael ShimokajiSHIMOKAJI IP
What are the benefits of selling your patent portfolio; how do you sell your patents; what are the benefits of acquiring another's patent portfolio; how do you buy someone else's patents; what are patent brokerage services. Contact info@shimokaji.com for more information.
Avoiding International Trade Commission Exclusion Orders by Michael ShimokajiSHIMOKAJI IP
The ITC has a specific jurisdiction that enables it to prevent the importation of goods into the US by mechanisms of temporary relief, exclusion orders, cease & desist orders, and consent orders. Steps can be taken to prevent such orders from being imposed. Contact info@shimokaji.com for more information.
Selling Or Acquiring Patent Portfolios - by Michael ShimokajiSHIMOKAJI IP
What are the benefits of selling your patent portfolio; how do you sell your patents; what are the benefits of acquiring another's patent portfolio; how do you buy someone else's patents; what are patent brokerage services. Contact info@shimokaji.com for more information.
Avoiding International Trade Commission Exclusion Orders by Michael ShimokajiSHIMOKAJI IP
The ITC has a specific jurisdiction that enables it to prevent the importation of goods into the US by mechanisms of temporary relief, exclusion orders, cease & desist orders, and consent orders. Steps can be taken to prevent such orders from being imposed. Contact info@shimokaji.com for more information.
Applying NLP (natural language processing) to the patent genreUny Cao
Patents are different from text (web pages, news stories, etc), or research papers or other genres. It is necessary to adapt NLP (natural language processing) tools in order to fulfill tasks arising from the life cycle of patents as documents, patents as core elements to product development, as well as patents as financial assets.
In the "Kurzweilian world", we humans engage in innovation because that's the way to gain longevity. And to get there, we need to be equipped according to Daniel Dennett.
Technologists are advised to get involved in patenting or risk facing consequences like Google has with patent battles. The document outlines how Google bought over 2,000 patents from IBM and Motorola to strengthen its position in patent disputes. It also discusses a recent patent win by Apple against HTC. The document urges technologists to treat patenting as part of the product development process and provides an overview of the patenting process and resources available.
1. 从 明、攻防、 售、发 销 资产的 景场
看科 企创 业的 利专
Patents in the Invention, Offense-Defense,
Sales and Assets Scenarios
曹宇博士 Yu Uny Cao, PhD
2019.02
2. 象几现 则 Contradictions
• 明不一定形成 利发 专 Inventions often do not lead to patents
• 多 明以技 秘密的形式存在许 发 术 Main reason is that many inventions are
protected as trade secrets
• 筋急 弯:脑 转 Coca-cola 公司有 利 ?专 吗 Trick question: Does Coca-cola
own patents?
• 不 , 利是什么 ?过 专 呢 Then, what are patents?
• 其一: 明的内容发 + 利的撰写专 For one, invention contents + drafting of
patents.
• 其二: 利局授权的,就是 利专 专 For two, whatever that is allowed by the
patent offices, is a patent.
3. 象几现 则 Contradictions
• 在 家可以用 准必要 明 利、 明 利,也可以用外形诉讼赢 标 发 专 发 专
利、 用新型 利,没有“高低 ”之分专 实 专 贵贱 Whatever wins for
you, equal opportunity for SEPs, invention patents, tradedresses,
utility model patents
• 用新型 利:实 专 2018 年格力 奥克斯,一 判赢 审 4 千万、 相 存。销毁 应库
A utility model patent: 2018, Gree (a leading home appliances maker) won
Aux (another leader), first trail’s judgment was RMB 40 million plus
destroying inventory and casts.
4. 象几现 则 Contradictions
• 在 家可以用 准必要 明 利、 明 利,也可以用外形诉讼赢 标 发 专 发 专
利、 用新型 利,没有“高低 ”之分专 实 专 贵贱 Whatever wins for
you, equal opportunity for SEPs, invention patents, tradedresses,
utility model patents
• 外形 利:专 2012 年 Apple 赢 Samsung, 其中有外形 利,专 10 美元。亿
Tradedresses: in the 2012 Apple win over Samsung, among the winning
patents were tradedresses, and the judgment was over US$1 billion.
5. 象几现 则 Contradictions
• 在 家可以用 准必要 明 利、 明 利,也可以用外形诉讼赢 标 发 专 发 专
利、 用新型 利,没有“高低 ”之分专 实 专 贵贱 Whatever wins for
you, equal opportunity for SEPs, invention patents, tradedresses,
utility model patents
• 用新型 利:深圳源德盛塑 子公司的自拍杆 利,实 专 胶电 专 2016 年到
2018 年, 18 次在无效 中 得 持。截至诉讼 赢 维 2018 年年底,已立案的维
权案件达 4000 余件,在已 案的结 1386 件案件中无一 。 利已败诉 该专 经
公司 造数 元的收入。为 创 亿 2018 年 了第二十届中国 利金 。荣获 专 奖 A
utility model patent: A company in Shenzhen, China, owes a utility model
patent on a selfie-stick. From 2016 to 2018, the patent withstood 18 attempts
at invalidation; and has made several hundred million RMB for the company.
In 2018, the patent became a winner of the 20th China Patent Awards.
6. 象几现 则 Contradictions
• 重大 明有 写成了低 量 量 利发 时 质 质 专 Major invention sometimes
are turned into bad patents
• 要避免低 量 利撰写质 专 It is important to prevent low quality in drafting
patents
• 但是 多 利在 中被无效许 专 诉讼 However, it is also true that many
high quality patents are invalidated in law suits
• A 2013 study followed 85 SEPs, and only 8 survived court challenges.
• 到 2018 年搜狗 百度的诉 17 利全部被无效专 In the multiple patent suits
involved China’s major Internet technology company Sogou, all 17 patents
were invalidated in the end.
• 所以有个投入 出的平衡产 So there needs tradeoff between how
7. 象几现 则 Contradictions
• 重大 明发 + 高 量 利当然有用质 专 Major invention and high quality
patent of course are stars
• 2004 年 Yahoo 以 Overture 的 利 阻专 诉讼 挠 Google 上市。上市前夕 利专
和解,得到诉讼 270 万股 Google 股票 In 2004, Yahoo harassed Google’s
IPO plan with an Overture patent. The settlement was 2.7 million Google
shares.
• 但重大 明发 + 高 量 利有 不一定 权质 专 时 积极维 However, major
invention + high quality patent does not necessarily enforce
• Stanford University’s PageRank patent
8. 站在未来看 在现 Position yourself in the future,
and exam what to do today
• 明如此发 This approach applies to invention
• 利如此专 This approach applies to patenting
• 投 如此资 This approach applies to investment
• 如此资产 This approach applies to assets
9. 从攻防看 利专 Patents in Offenses and Defenses
• 2011 年 Apple 赢 HTC , 致禁售导 In 2011 Apple won HTC in
front of the ITC
• Apple 拿出 20 多个 利 行专 进 诉讼 Apple sued HTC with more than 20
patents.
• 美国 ITC 判 HTC 侵权 2 个 利专 The ITC rules that two Apple patents were
infringed upon.
• 的 利 来 自赢 专 1990 年 代 中 期 The winning patents dates from the
mid1990s.
10. 从交叉 可 景看 利数量和布局许 场 专 Cross-
licensing: quantity and layout of patents
11. 从 售 景看 利销 场 专 Using patents as a tool for
selling your products
• 郭台 的策略铭 Foxconn’s Terry Gou
• 站在下游厂商的 角来申 大量 利视 请 专 Created many patents at the buyers’
position
• 取得 利侵权 明, 行 售专 证 进 销 Use patent infringement as part of sales
pitch
12. 从 景看 利资产场 专 Understand patenting from
assets’ point of view
• 公司清盘 Liquidation
• 2011 北 出 售电 6000 利 ,专 45 美 元 成 交亿 Apple/Microsoft beats
Google/Intel for Notel’s 6000 patents, paying US$4.5 billion.
• 2008 柯 在公司末期达 经营 1100 项 digital imaging 利专 , 获 20 美元。亿
2008 Kodak mines its 1,100 digital imaging patents, obtaining nearly $2
billion in fees over three years.
• 融资 Raising capital
13. 分 域的 明“自然地形成”矩细 领 发 阵 Inventions
in a field forms an “intrinsic matrix”
• 以 打 印 机 例为
Printers as an
example
14. 分 域的 利自然地形成“山峰和草细 领 专
地” Patents from a field organically form “hills
and meadows”
• 由此, 考应该 虑
如 何 “ 插
旗 ” Therefore,
there’s the task of
proactively
“planting your
banners”
15. 规划 The CEO’s planning
• 景场 Considering all scenarios
• 保 自己的 明护 发 Protecting own inventions
• 攻防 Offense-Defense
• 售销 Sales
• 资产 Assets
• 任务 Tasking
• 量质 Quality
• 数量 Quantity
• 分布密度 Layout and density
• 来写谁 Who should be assigned to do the job
16. A version of this slide is available on SlideShare.net
as of March 3, 2019 at
https://www.slideshare.net/UnyCao/multiple-scenarios-of-patents