Mountain magazine publishes inspirational stories and photography about mountain sports and environmental advocacy. Their editorial calendar outlines upcoming issues focused on skiing, mountain biking, hiking, and outdoor gear. The magazine aims to deliver thoughtful long-form journalism rather than superficial online content. They believe print still has value as an intellectual and aesthetic medium.

1. mountainmedia
better than good enough 2012/2013

2. mountain
What We Believe
When our team got together to launch a magazine, we had a very specific plan: We would only write
about issues and interests associated with the mountains of North America. We would cover skiing,
mountain biking, alpinism, and the other mountain sports we love, but we would also report on advo-
cacy and tough environmental and social issues. We wouldn’t chase fashion. Instead of dumbing down
our content, we would smarten it up. We would create a magazine built to last. Despite the chatter on
Friendbook, print is not dead. But magazines that try to compete with the incomparable superficiality of
the Internet should die. A magazine should be the opposite of a vapid tweet. Since we can’t simply delete
our mistakes, we try to get a little better with each issue. We invest in intellectual property and hire bet-
ter photographers, illustrators, and writers. We treat our readership with respect and assume (correctly)
that they’re of great intelligence. We surprise and inform. And ultimately we deliver a product with
timeless value. In this case, a beautiful glossy magazine full of inspirational photography and storytelling—
a magazine that’s worthy of staying on your coffee table till it has grown dog-eared and beer-stained.
An editor once told me that magazines only have to be “good enough” for the market. But good enough
doesn’t cut it for race bindings or disc brakes, and it shouldn’t cut it for magazines either. Welcome to the
fourth year of Mountain. We think it’s way better than “good enough.”
Marc Peruzzi, Editorial Director, Mountain
2012/2013 Editorial Calendar
Early Winter Photo Annual Special Issue
Last Year Never Happened (40,000 circulation: Newsstand and key subscribers)
Well, OK, it did happen, but that just means the pent up demand by skiers is going Ad Close: February 1 // On-Sale: February 15, 2013
to be measurable on the Richter scale come this fall. They’re so amped for snow that they
get the shakes just thinking about a real winter. Which means that we’re going to get Spring
them spinning like dervishes with our Resort Guide. Expect 32 pages of jaw-dropping Mountain Gear Guide
photography, insider advice, and inspiration to push them back to the mountains. Like new mountain gear? Want to make smarter buying decisions? We’re consoli-
Also: Crowd-Free Powder Skiing: We sent our writers and photographers to Taos, dating our exhaustive (in a lighthearted way) gear testing results and analysis into one
Revelstoke, Banff, Magic Mountain, and into the hike-to terrain at Alpine Meadows to 32 page mega-whoppah Gear Guide. Expect straight-up reviews of the trail runners,
find the untrammeled fluff of your dream vacations. Here’s what they uncovered. tents, packs, mountain bikes, fly rods, steak knives (not really), headlamps, sleeping
Plus: The annual Winter Gear Guide. Swami reports on the best skis of the season. bags, camp stoves, and outerwear you need for summer in the high country.
And, the guys behind the “Shit Skiers Say” videos, and a dozen more companies that Plus: The Water Makers: In a warming climate, mountains are our most important
are changing winter for the better. water producers. Writer and photographer David Hanson follows the snowmelt and
Ad Close: September 4 // On-Sale: October 3, 2012 reports on the future of precipitation and runoff.
Ad Close: April 9 // On-Sale: April 25, 2013
Winter
Upgrade your Vacation Summer
Plush cats, fat helis, guided tours, remote huts— the European skiing experi- The Joy of Suffering
ence can now be had in North America. We highlight the kind of adventures that Paddling bone-chilling glacial runoff; bike-packing the Northern Rockies;
start at the resort but quickly move beyond the groomed terrain and base lodges. carrying a heavy load with a whining writer in the Uintas; trudging horse-packing
Also: The Gear Swami reviews Nordic gear, backcountry skis, packs, and puffies. trails without the luxury of horses in Wyoming; riding till you hallucinate in the Colo-
Plus: After last season’s tragic avalanche losses, we look beyond the sensationalism rado high country; scrambling endlessly along Wyoming’s Grand Traverse. In this issue
at the myriad root causes behind backcountry decision-making. This reporting just we have enough endurance-based adventure to warp your mind, blister your Tetons,
might keep you alive in avalanche terrain. and send you into that endorphin laced, dream state of mountain summer.
Ad Close: November 2 // On-Sale: December 6, 2012 Also: Why Tour de France champion Andy Schleck loves U.S. mountains.
Plus: The Swami’s Minions test trail runners, tents, packs, and road bike climbing gears.
Ad Close: June 12 // On-Sale: July 3, 2012

3. mtn content
mountain
reader profile
Male 59% Female 41%
Median Age 43 Median HHI $149,540
HHI $150,000+ 50% HHI $250,000+ 17%
Liquid Assets (excluding home)
Average $1,079,000
mtn Net Worth (includes home)
gallery
Average $1,621,000
Own Multiple Residences 35%
Audience 550,000
Rate base 125,000
Readers-Per-Copy 4.4
Deadlines
Early Winter
Space 9/4/2012 // On Sale: 10/1/2012
Winter
Space 11/2/2012 // On Sale: 12/6/2012
Photo Annual Special Issue
Space 2/1/2013 // On Sale: 2/15/2013
Spring
Space 4/9/2013 // On Sale: 4/25/2013
Summer
Space 6/12/2013 // On Sale: 7/3/2013
Available at Barnes & Noble nationwide!
+ Eastern Mountain Sports, Whole Foods,
Pharmaca and more...
targeted
distribution
east 42% central 24% west 34%
Key Markets Key Markets Key Markets
New York Dallas/Ft. Worth Los Angeles
New Jersey Houston San Diego
Philadelphia Austin San Francisco
Boston Detroit Seattle
Washington, D.C. Chicago
Atlanta Minn/St. Paul
Miami

4. mountaindigital
the new
mountainonline.com
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Home Page Single Sponsor
10 Section Sponsor takeovers
Section header logo
3 banner ads throughout section
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Ski Locally
Ski Locally
Pristine powder stashes that linger for days.
Pristine powder stashes that linger for days.
Skinning uphill with the dogs before the lifts
Skinning uphill with the dogs before the lifts
turn. First-name basis bars. Day tickets that
turn. First-name basis bars. Day tickets that
college kids can afford. Old-timey ski areas
>
college kids can afford. Old-timey ski areas
like this are not extinct. They’re thriving across
>
like this are not extinct. They’re thriving across
North America thanks to diehard locals and
North America thanks to diehard locals and
try our visitors looking for adventure. More >
visitors looking for adventure. More >
mtn features
free weekly
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Ski Locally
Pristine powder stashes that linger for days.
Skinning uphill with the dogs before the lifts
turn. First-name basis bars. Day tickets that
college kids can afford. Old-timey ski areas Ski Locally Ski Locally Ski Locally
Ski Locally
Ski Lpowder stashes that lingtors
ocally
Pristine powder stashes that lingtors look
Pristine
Ski Locally
Pristine powder stashes that lingtors Pristine powder stashes that lingtors
More > powder stashes that lingtors look
Pristine Pristine powder stashes that lingtors Pristine powder stashes that lingtors
like this are not extinct. They’re thriving across More >
More >
look More >
look
More >
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look More >
look
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North America thanks to diehard locals and
visitors looking for adventure. More > Ski Locally
Ski Locally
Pristine linger for days. Skinning uphill with the dogs
Pristine linger for days. Skinning uphill with the dogs
before the lifts turn. First-name basis bars. Day tickets that
before the lifts turn. First-name basis bars. Day tickets that
college kids can afford. Old-timey ski areas like this are not
college kids can afford. Old-timey ski areas like this are not
extinct. They’re thriving across North America thanks to
extinct. They’re thriving across North America thanks to
diehard locals and visitors looking for adventure. More >
diehard locals and visitors looking for adventure. More >
Ski Locally
Ski Locally
Pristine that linger for days. Skinning uphill with the dogs
Pristine that linger for days. Skinning uphill with the dogs
Ski Locally Ski Locally Ski Locally before the lifts turn. First-name basis bars. Day tickets that
before the lifts turn. First-name basis bars. Day tickets that
Pristine powder stashes that lingtors look Pristine powder stashes that lingtors Pristine powder stashes that lingtors college kids can afford. Old-timey ski areas like this are not
college kids can afford. Old-timey ski areas like this are not
More > look More > look More >
extinct. They’re thriving across North America thanks to
extinct. They’re thriving across North America thanks to
diehard locals and visitors looking for adventure. More >
diehard locals and visitors looking for adventure. More >
Ski Locally
Pristine linger for days. Skinning uphill with the dogs
before the lifts turn. First-name basis bars. Day tickets that
college kids can afford. Old-timey ski areas like this are not Ski Locally
Ski Locally
extinct. They’re thriving across North America thanks to Pristine that linger for days. Skinning uphill with the dogs
Pristine that linger for days. Skinning uphill with the dogs
diehard locals and visitors looking for adventure. More > before the lifts turn. First-name basis bars. Day tickets that
A free weekly email newsletter
before the lifts turn. First-name basis bars. Day tickets that
college kids can afford. Old-timey ski areas like this are not
college kids can afford. Old-timey ski areas like this are not
mountain
extinct. They’re thriving across North America thanks to
extinct. They’re thriving across North America thanks to
diehard locals and visitors looking for adventure. More >
that fills the void between issues.
diehard locals and visitors looking for adventure. More >
Ski Locally
logbook
Pristine that linger for days. Skinning uphill with the dogs
Logbook delivers original content in
before the lifts turn. First-name basis bars. Day tickets that
college kids can afford. Old-timey ski areas like this are not
extinct. They’re thriving across North America thanks to
the Mountain voice, not regurgitated
diehard locals and visitors looking for adventure. More >
Ski Locally press releases. This is a multimedia
and timely publication created by the
Pristine that linger for days. Skinning uphill with the dogs
before the lifts turn. First-name basis bars. Day tickets that
college kids can afford. Old-timey ski areas like this are not
same writers, editors, and photogra-
extinct. They’re thriving across North America thanks to
diehard locals and visitors looking for adventure. More >
50,000+ subscribers phers that make Mountain magazine.
Logbook features: breaking news,
Single ad sponsor gear reviews, travel advice, videos,
Sponsored content spot giveaways, advance weather
forecasting, field reports, and more.

5. mountainapps
Sponsor opportunities Custom Content Issues Section Sponsorships
Integrated Videos Dual Orientation Ads iPad, tablet, iPhone, smartphone, desktop
All custom pubs available in app formats
Resort apps: Custom resort apps that deliver exactly what your customers want
weather radar maps reports news
Optional mountain cams
lift status
text alerts
geo-tracking
Upgrades directory facebook

6. mountaincustom
Our custom publications offer exclusive access
to targeted audiences.
100,000+ printed copies Exclusive distribution 110,000+ printed copies
iPad edition at Fly Fishing Film Tour iPad edition
Desktop version 30,000 printed Desktop version
Season-long distribution iPad edition Season-long distribution
Audience: 950,000 Desktop version Audience 1,000,000
Limited ad availability Audience: 150,000 Limited ad availability
Targeted audience Median Age: 33 Targeted audience
Key customer mailing 80% male Key customer mailing
On-site distribution Space Deadline 12/15/12 On-site distribution
Space Deadline 8/1/12 Space Deadline 8/15/12
contact us for availablity and rates
custom
mountain
The Mountain team can create
a custom publication for your organization.
team mountain builds Contact us for details.
your custom publication
mountain Jamie Pentz Marc Peruzzi Rob Hudson
President/Publisher Editorial Director VP/Sales
Dave Taylor
VP/Marketing
Doug Sabanosh
VP/Digital
media 303.815.1088 303.815.1086 303.815.1083
jamie@mtnmedia.com marc@mtnmedia.com rob@mtnmedia.com
303.815.1077
dt@mtnmedia.com
303.815.1084
sabo@mtnmedia.com