The document discusses how automation may or may not kill creative marketing and how work is changing. It talks about the continued importance of creativity. It also discusses how collaboration changes with creative agencies. The presentation covers defining big ideas, evaluating big ideas internally and externally, and examples of big long ideas for targets like IT and general counsel.
This document summarizes an automated marketing campaign for Iron Mountain and discusses a framework called TECS (Technology Enabled Contact Strategy).
The campaign was designed to generate 2,000 leads for Iron Mountain across Europe through automated nurturing emails. It used animated characters to show how unmanaged information can cause problems and benefit from Iron Mountain's services. The campaign was a success, generating over 3,000 leads with a 7:1 return on investment.
TECS is a framework that helps design integrated marketing strategies across channels like email, social media, events and more. It is a flexible process to develop goals, strategies, tactics and measure performance of a contact strategy.
This document discusses eSafety issues in education. It notes concerns about learners' online behavior, staff skills not matching learner savviness, problems with social networking, and unclear advice on risk and responsibility. Younger people are more likely to upload, create, personalize and interact online through converged and responsive media, unlike adults who more commonly download, consume, and use separate static media. eSafety in post-16 education requires a two-way process where learners develop digital values for self-protection online and staff gain skills to guide learners, while organizations re-assess real risks. Digital values, identity, professionalism and skills are important aspects of eResponsibility.
The document discusses how automation may or may not kill creative marketing and how work is changing. It talks about the continued importance of creativity. It also discusses how collaboration changes with creative agencies. The presentation covers defining big ideas, evaluating big ideas internally and externally, and examples of big long ideas for targets like IT and general counsel.
This document summarizes an automated marketing campaign for Iron Mountain and discusses a framework called TECS (Technology Enabled Contact Strategy).
The campaign was designed to generate 2,000 leads for Iron Mountain across Europe through automated nurturing emails. It used animated characters to show how unmanaged information can cause problems and benefit from Iron Mountain's services. The campaign was a success, generating over 3,000 leads with a 7:1 return on investment.
TECS is a framework that helps design integrated marketing strategies across channels like email, social media, events and more. It is a flexible process to develop goals, strategies, tactics and measure performance of a contact strategy.
This document discusses eSafety issues in education. It notes concerns about learners' online behavior, staff skills not matching learner savviness, problems with social networking, and unclear advice on risk and responsibility. Younger people are more likely to upload, create, personalize and interact online through converged and responsive media, unlike adults who more commonly download, consume, and use separate static media. eSafety in post-16 education requires a two-way process where learners develop digital values for self-protection online and staff gain skills to guide learners, while organizations re-assess real risks. Digital values, identity, professionalism and skills are important aspects of eResponsibility.
Markkinointiviestintäalan on syytä ryhtyä pitämään puoliaan.
- Idea mennä vilahti, lasku ei niinkään.
- Kymmenen toimistoa kirjoittaa, yksi saa keikan.
- Halpa, halvempi, markkinointiviestintätoimisto.
- Enemmän, nopeammin ja mielellään pienemmillä resursseilla.
Markkinointiviestintäala ei kuulu eikä näy – ainakaan hyvässä. Ei käy, vai mitä?
On aika näyttää närhen munat.
Markkinointiviestinnän Toimistojen Liitto MTL ry on se kokoava voima, joka keskittää koko alan energian yhteen pisteeseen.
This document summarizes Jaana Tyynismaa's presentation on tailoring and Pöyry. The presentation covered tailoring and tailors, Pöyry's business sectors which include energy, forest industry, chemicals and more. It discussed Pöyry's multi-domestic base and presence in many countries. Examples of projects were provided, including detail engineering and services for a nickel/copper mine in Finland from 2010-2012. The presentation emphasized coordination across various parts of Pöyry's business.
1) Finnair launched a crowdsourcing initiative called Quality Hunters to improve their offerings and create dialogue with business travelers.
2) Over 7 weeks, Quality Hunters generated over 500 blog posts that received over 5,500 comments and 420 media mentions.
3) Popular ideas generated from the community included a meat-free Monday option, magazine/book swaps, and an Asian fusion kitchen.
Markkinointiviestintäalan on syytä ryhtyä pitämään puoliaan.
- Idea mennä vilahti, lasku ei niinkään.
- Kymmenen toimistoa kirjoittaa, yksi saa keikan.
- Halpa, halvempi, markkinointiviestintätoimisto.
- Enemmän, nopeammin ja mielellään pienemmillä resursseilla.
Markkinointiviestintäala ei kuulu eikä näy – ainakaan hyvässä. Ei käy, vai mitä?
On aika näyttää närhen munat.
Markkinointiviestinnän Toimistojen Liitto MTL ry on se kokoava voima, joka keskittää koko alan energian yhteen pisteeseen.
This document summarizes Jaana Tyynismaa's presentation on tailoring and Pöyry. The presentation covered tailoring and tailors, Pöyry's business sectors which include energy, forest industry, chemicals and more. It discussed Pöyry's multi-domestic base and presence in many countries. Examples of projects were provided, including detail engineering and services for a nickel/copper mine in Finland from 2010-2012. The presentation emphasized coordination across various parts of Pöyry's business.
1) Finnair launched a crowdsourcing initiative called Quality Hunters to improve their offerings and create dialogue with business travelers.
2) Over 7 weeks, Quality Hunters generated over 500 blog posts that received over 5,500 comments and 420 media mentions.
3) Popular ideas generated from the community included a meat-free Monday option, magazine/book swaps, and an Asian fusion kitchen.
