Marine Trading International aims to import and distribute marine products in the Netherlands through an extensive dealer network. They will offer value-added services like rigging boats, stocking products, and an after-sales help desk. They have partnerships with Zodiac, Yamaha, and other brands to jointly market products. Their goal is to become the leading marine products importer through strong products, dealers, distribution, marketing, and service.

1. Marine Trading International BV
Marine Distributor in the
Marine Distributor in the
Netherlands

2. Marine Trading International
Marine Trading International
• Business goals:
– Import and Distribution of marine related
p
products
– Sales of Marine related products into existing and
Sales of Marine related products into existing and
new dealer network
– Creation of added value services in order to
Creation of added value services in order to
support the dealer network

3. Marine Trading International
Marine Trading International
• Twee owners:
– Marlou Kooij:
• More than 12 years experience with Zodiac products and dealer network for the
Dutch market
– Managing Director Zodiac Agent:
» Management of Zodiac (Bombard and Avon) dealer network
» Marketing and sales activities
– Joris Gebuis:
• More than 13 years experience in the marine leisure industry
– 11 years Marketing Manager Yamaha Motor Europe
» Responsible for all Yamaha Marine products on the European market
– 1 year experience on retail level (Dutch Marine market)
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4. Marine Trading International
Marine Trading International
• Marine Products
– Boats:
• Zodiac products (The Netherlands)
• Bombard & Avon Products (The Netherlands)
• Ranieri en Marvel boats (B
R i i M l b t (Benelux)
l )
• Marvel (Poseidon) boats (Benelux)
– Parts and Accessories:
• Zodiac (The Netherlands)
• Bombard (The Netherlands)
• Avon (The Netherlands)
– Other marine related products:
• Ma‐Fra, complete line of cleaning products for boats (Benelux)
• MB Quart Marine & JBL Audio and Video
• Mase Marine Generators

5. Marine Trading International BV
Zodiac network Yamaha network
Dutch Marine Dealers

6. Dealer network MTI
Wide spread through out the country
• Zodiac: 35 dealers
• Avon: 4 dealers
•R i i 5d l
Ranieri: 5 dealers
• Marvel: 7 dealers
• Bombard: 60 dealers
• Ma Fra 15 dealers
Ma‐Fra: 15 dealers

7. Value added services
Value added services
• Rigging Center
– Concept: Offer dealers the possibility to order “turn‐key” products (complete boat and
engine package)
– Why:
– Control the quality of engine and boat assembly
– S
Save time at dealer in order for him to concentrate completely on sales
ti td l i d f hi t t t l t l l
– Give opportunity for smaller dealers to sell bigger boats
– How:
– Check boat upon arrival and solve found problems (warranty or transport)
– Install engine and possible accessories
– Check proper operation of boat, engine and or accessories. Deliver quality document with check list together
with the boat.
– Clean boat (protected by Ma‐Fra) and deliver at the dealer
– Customers:
• Zodiac (Bombard/Avon) Dealers
• Yamaha Motor Netherlands
• No private cusomers only dealers!
No private cusomers only dealers!

8. Value Added Services
Value Added Services
• Stocking:
k
– Sufficient stock of products close to the market in order to cover the need of
the network
– Transportation of products to the network
– Aim is next day deliveries
• After Sales service
After Sales service
– Experienced and specialized (Zodiac/Bombard/Avon) after sales desk and help
desk
• Quick solutions
• Direct product information

9. Value Added Services
Value Added Services
• Co‐operation with Yamaha Motor Netherlands
– Market leader on the Dutch market
– Large high quality dealer network (106 dealers)
Large high quality dealer network (106 dealers)
• Co‐operation:
– Exclusive distribution of Bombard & Marvel boats in the Yamaha
Exclusive distribution of Bombard & Marvel boats in the Yamaha
network
– Zodiac, Avon, Ranieri, Poseidon: Yamaha preferred partner.
– Yamaha customer of the Rigging center
– Joint marketing activities (shared budgets)

10. Marketing activities
Marketing activities
• Presence at major boat show
• Press events (press test new products in co‐operation with Yamaha Motor Netherlands)
• Dealer events
– Dealer meeting and Dealer test day (new products)
– Dealer training, technical and commercial
• Customer events (test day)
• Internet: Joint Marketing budget
– www.zodiacmarine.nl with Yamaha Motor Nederland, means expanding
– www.avonmarine.nl
– www.bombardmarine.nl marketing activities
– www.ranieri‐marine.nl
– www.marvelmarine.nl
– www.mafra‐marine.nl
– www.marinetradinginternational.com
– www.mbquart.nl
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• Advertisement:
– Constant presence in major magazines
• Local boat shows in co‐operation with local dealers
• Club Zodiac including news‐letter (e‐mail) to all new owners of Zodiac/Bombard/Avon products.

11. Marine Trading International
Marine Trading International
• Ultimate goal:
– Become the leading importer/distributor of Marine Related Products
by:
• Products (only high‐quality, A‐brands)
• Dealernetwork (supply to experienced, well established dealers)
• Distribution (stocking, products, parts, accessoires)
• Professional Marketing (using different media, boatshows,
adverstisement, Internet, direct marketing)
adverstisement Internet direct marketing)
• Service (Marketing, training, product information, aftersales
service)