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1. Unlocking business value
Who We Are
A business advisory
firm focused on
generating growth.
What We Do
Identify and unlock the
opportunities’ that our
clients can harness to
capture revenue growth.
A trusted, no nonsense business advisor. Committed to accelerating your
growth through clarity, focus and rigorous implementation.
As one of only a few select clients you get full input from our senior partners
and our supporting team of specialists. We are prepared to back our
abilities by putting significant skin in the game.

2. How We Work
We commence every engagement with a diagnostic evaluation of the clients own business. This includes taking
all their data and drilling down to find singular compelling insights. The diagnosis can also include some “softer
measures” based on current, lapsed and non-customer feedback about the business and it’s offerings. We call
this stage the “Growth Probe”.
At the conclusion of the Growth Probe, clients can then engage with M&T on an ongoing basis via two levels.
On an “Advisory“ basis we will work with the client and their internal teams to develop a strategy to move the
business into growth mode. We create actions from the insights gathered at the Growth Probe phase and mesh
these into a multi-year road map.
We also set up the dashboards for the business to measure its core KPI’s. Our role is collaborative and we work to a
set of transparent objectives. We often work with enterprises to provide capabilities they may not have internally.
Taking the Advisory role to a full activation level, we can also be engaged in a “Managed Service Growth
Partnership” capacity. This involves bringing our own internal and partner resources in to implement the multi-
year plan.
These resources include digital, branding, research, data mining, and communication capabilities.
Engagement Options with M&T
ANALYSE
ACTIONS
STRATEGY
ALIGN IMPLEMENT
INSIGHT
ADVISORYGROWTH PROBE MANAGED SERVICE
GROWTH PARTNERSHIP

3. How We Charge
Growth Probe
Fixed fee based on head hours.
Advisory
Based on monthly retainer, with a
component put at risk based on
delivery of agreed KPI’s.
Managed Service
Growth Partnership
The majority of our fees are based
on performance directly related to
incremental revenue.
• Financial services
• Insurances
• Utilities
• FMCG
• Consumer entertainment
• eCommerce
• Pharmaceuticals
• Retail fashion
• IT Services
• Publishing
GE Money – Mike Cutter, CEO
“During our collaboration on the Wizard Clear
Advantage Credit Card campaigns I found M&T to
be ideal partners. Their “Paid on Performance” model
ensured that they were highly incentivised to achieve
the best possible outcome for our business. In addition,
their expertise in analytics, media and marketing
communications aligned with their pragmatic focus
on getting things done well but quickly, ensured that
we were able to make best use of the resources and
opportunities available to us!”.
NetGain Systems – Soon Seah Toh, CEO
“John and his team helped make our go-to-market
positioning a lot clearer. They spend considerable time
with us working through our value proposition and
ensuring we simplified all our marketing material.
Our new web site and supporting collateral now has a
common theme and works so much better for us than
what we had previously. We were impressed with how
the team quickly came to terms with our business and
how they were able to turn this into a series of product
supports that made the NetGain story so much easier to
follow. We continue our partnership to this very day, as
we now work together to expand out of South East Asia
into Australia”.
eStore – Lorenzo Coppa, CEO
“M&T did an extensive piece of work for us on our
eStore online business. They uncovered some deep
insights about the business that helped give us a better
understanding of what we were doing well and not so
well. The data they produced was timely and gave us
an objective assessment that we were able to table
in our recent sale of the business. Their Growth Probe
process also gave us a solidly qualified blueprint for our
future direction and in particular the actions we could
deploy to sure up our future revenue growth. I found
their whole process very pragmatic, intelligent and
focused”.
Ahm Health Insurance – Dean Tillotson, EGM / CEO
“MT worked with our team for 3 years to assist in
our growth agenda. Their ability and experience
in identifying the growth levers within the market
and efficiency dividends within our business, saw
dramatic improvements in our bottom line. The “pay
for performance model” and their willingness to
immerse themselves within our business has given us
the confidence to implement further change and
challenge the growth/profitability paradigm we all
face in todays ever-changing business conditions”.
What Do Other’s Say About Us
From large multinationals through to smaller Australian-based companies there is a consistent theme.
We walk the talk.
What Is Our Track Record
MT has been around for 10 years. During that time we have worked with a range of clients across a multitude
of business categories:

4. John Neal
Partner, Singapore and Australia
John’s career spans over 35 years and has seen him
at the helm of multiple innovative projects and highly
successful global agencies. His notable ability lies
in taking an idea to market and generating rapid
growth and sustainable returns.
In 2001 he founded media agency Carat in
Melbourne, Australia in a joint venture with UK based
Aegis Plc. The business quickly grew to $150 million
capitalised billings and was bought by Aegis 100% in
2005. During his time at Carat it was awarded Agency
of the Year over 3 successive years.
John has held senior media roles and served on the
board of global media agency groups including
WPP and Omnicom. His unique business acumen
is anchored by a strong belief in nurturing his client
relationships and taking a collaborative approach
to strategy and innovation. He founded MT Capital
(renamed MT Growth Partners) in 2005 in Australia
and moved to set up the business in Singapore in 2013.
Muhammad Alkhatib
Digital Managing Director, Singapore
Muhammad has a long career in the digital agency
business having run his company Wiz Werx for over 12
years. The company has a client portfolio that includes
many leading South East Asian corporates. Muhammad
provides the full suite of digital resources for MT and
it’s clients, and is also a key partner in our Business
Incubation division.
Tim Stanford
Partner, Australia
Tim launched MT Capital in Australia in 2005 believing
he had a better growth model for aligning the interests
of clients and services, with a focus on outcomes first
and foremost, then process.
Prior to this, he spent 17 years internationally with
Cadbury Schweppes across Europe, Asia and most
recently in Australia. As Marketing Director – Cadbury
Schweppes ANZ Tim achieved sales growth of $200
million (up to a total of $1.3 billion) managing one of the
largest marketing budgets in Australia and New Zealand.
His speciality is commercial marketing and operations.
Julian Cheong
Partner, Singapore
Julian obtained his A.B. in English (Honors) and
Quantitative Economics from Stanford University in
1992. From 1992 to 1999 he was a member of the
Singapore Government’s Administrative Service where
his postings included MediaCorp, the Prime Minister’s
Office and the Monetary Authority of Singapore.
He then spent over 12 years as an investment
banker largely with Goldman Sachs, briefly with
Lehman Brothers/Nomura and also the Royal Bank
of Scotland. As a frontline practitioner, he has been
involved from pitch to execution in US$30bn worth
of landmark MA transactions as well as US$10bn in
financings throughout both North and Southeast Asia.
He has broad sectorial experience and particular
expertise in the Financial Institutions space.
Alex Antony
Actuarial Analyst, Australia
An Actuarial Science graduate from the University of
Melbourne, Alex applies Mathematical and Statistical
methods to assess Risk and Return, thereby enabling
Predictive Analytics through the use of deterministic
models.
Alex has been a very successful direct sales consultant
and placed 2nd in the All Australia Investment
Competition in 2009, highlighting his abilities in analysing
share price trends. His diverse skill set and hands on
approach to analytical modelling make Alex the ‘math
engine’ behind the analytical component of the MT
model.
Our Team
MT Growth Partners | Level 1, 319 Clarendon Street, South Melbourne 3205
www.mandtgp.com
Contact Us
John Neal
john@mandtgp.com
+61 411 421 330
Tim Stanford
tim@mandtgp.com
+61 401 988 002
We Practice What We Preach
Business Incubation
Looking for opportunities to disrupt or remove customer pain points
is what we often encourage our clients to do.
MT is incubating two new business offerings using these same
principles and will be taking these new ventures to market in 2015.
From funding, through to product development, to a full marketing
programme MT is practicing what we preach. Another example
of truly having skin in the game.