This is a branding message I wrote to promote The Chicago Museum of Science & Industry.

1. Let the adventure begin. Get tickets at msichicago.org • Convenient Indoor Parking
57th and Lakeshore Drive Chicago, IL 60637 • 773-684-1414
If the idea of engaging interactive entertainment without pixelated images makes your offspring
break out in hives, we promise the actual act of doing so will not. In fact, they may experience
more fun and excitement than they care to admit. Just don’t be too surprised when you take
your kids out of our museum you discover that you can’t take our museum out of your kids.
Parents, youhavetwochoices:
Takevideogamesawayfromyourkids.
Takeyourkidsawayfromvideogames.
explore. discover. enjoy. repeat.